OurShopee is a UAE (Dubai)–based e-commerce platform offering online shopping services across UAE, Qatar, Oman, Kuwait, and Bahrain. The platform caters primarily to Middle Eastern customers by providing country-specific pricing, localized content, delivery configurations, and Arabic language support.

Our contribution

DianApps Contribution in Building the OurShopee Project

DianApps partnered with OurShopee to take ownership of their mobile application and strengthen its technical foundation. Our team established a dedicated Flutter development process, stabilized the app for high-traffic scenarios, resolved critical multi-country and localization issues, and introduced AI-assisted Arabic language support. We also improved code maintainability, analytics visibility, and overall app performance to support future scalability.

Solving the Challenges

Before

No dedicated Flutter team, causing slow development and delayed feature releases.

App performance risks during high-traffic sale events like Black Friday.

Manual Arabic language implementation required heavy effort and time.

Bugs in multi-country switching affected pricing and user experience.

Poor code structure and lack of documentation limited maintainability.

Limited analytics and no deep linking reduced marketing visibility.

After

DianApps built and led the Flutter development process, cleared feature backlogs, and accelerated release cycles.

API optimizations, improved state handling, and bug fixes ensured smooth performance during peak traffic.

AI-assisted localization enabled fast, accurate Arabic language support across the app.

Core country-switching logic was fixed, ensuring consistent behavior across all supported regions.

Flutter codebase was refactored, architected cleanly, and fully documented for future development.

Deep linking and analytics were implemented to track user journeys and campaign performance.

Result

DianApps helped OurShopee significantly improve its mobile app stability, scalability, and release velocity. The platform successfully handled Black Friday traffic without major issues, delivered smooth Arabic language support using AI-driven localization, and reduced critical bugs. With better analytics, deep linking, and a well-structured codebase, OurShopee is now positioned for faster growth and easier future enhancements.