Tira is a mobile-first beauty shopping platform offering a wide range of makeup, skincare, haircare, fragrance, grooming, and wellness products for men and women. The platform focuses on enabling self-expression and personalized beauty discovery through a curated selection of 100% authentic global and homegrown brands.

Our contribution

DianApps’ Contribution in Building the Tira Project

DianApps collaborated on strengthening Tira’s mobile and web experience by working across frontend, backend, and mobile sub-modules. The team contributed to building scalable UI components, modular mobile architecture, and high-performance flows across login, payments, analytics, and networking layers. DianApps also worked closely with internal Fynd systems, including API documentation via Swagger, inventory and user management dashboards, and internal payment systems, ensuring smooth integration with Tira’s consumer-facing applications.

Solving the Challenges

Before

Users needed a way to virtually try beauty products before purchase to improve confidence and engagement.

High traffic and load required fast, seamless user experiences without delays.

Large UI codebase made feature scaling and maintenance complex.

Ensuring app stability across devices and frequent releases was challenging.

Managing multiple mobile concerns within a single app increased complexity.

After

Virtual Try-On functionality was implemented using a third-party SDK (ModiFace) for hair and face products.

Pages were backed by microservices and preloaded data to ensure smooth performance under heavy usage.

UI was broken into smaller, reusable, independent components, similar to a microservices-based approach.

Bug bounty programs and monkey testing were introduced to improve app reliability and stability.

Mobile apps were modularized into sub-modules such as login, payment, analytics, and network layers.

Result

DianApps helped Tira enhance its mobile-first beauty commerce experience by delivering scalable architecture, immersive virtual try-on features, and stable high-performance applications. The modular approach improved maintainability and readiness for scale, while robust testing practices strengthened app reliability. These efforts supported Tira’s rapid growth, contributing to its widespread adoption with over one crore downloads and a strong revenue footprint in the Indian beauty eCommerce market.