Required Skills:

• Strong social media management and content writing skills.
• Understanding of LinkedIn, Instagram and other major social platforms.
• Ability to research products, industries, trends and audiences independently.
• Experience with content planning, social media calendars and creative coordination.
• Understanding of social media analytics and Meta Ads performance.
• Strong communication, coordination, and time-management skills.
• Ability to manage multiple clients/projects simultaneously.
• Experience with founder-led content or personal branding is a plus.
• Experience in a digital marketing agency or IT/technology company is preferred.

Founder Thought Leadership

• Manage LinkedIn content and personal branding for company founders.
• Research industry trends, news and relevant topics to develop authentic founder-led content.
• Draft LinkedIn posts while maintaining each founder's individual voice and perspective.
• Plan and maintain founder content calendars.
• Actively engage from founder accounts through relevant comments and industry conversations.
• Build relevant connections and support content distribution through LinkedIn groups and platforms such as Medium, DEV.to and GitHub.

Social Media Management

• Manage social media content for clients and DianApps, from research and planning to execution and performance tracking.
• Understand client products, audiences and requirements to develop relevant content and social media strategies.
• Create social media calendars, post copy, captions, carousel content, video scripts and ad creative copy.
• Research industry trends, competitors and relevant topics to identify content opportunities.
• Coordinate with design teams by sharing clear requirements, references and regular feedback to ensure timely delivery.
• Repurpose high-performing blogs and existing content into social media formats.
• Actively engage with relevant communities and conversations to increase brand visibility.
• Monitor and analyse social media and Meta Ads performance and use insights to improve future content.