Key Responsibilities

• Plan, set up, launch, and manage paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Conduct keyword research, audience research, competitor analysis, and campaign planning to support paid acquisition initiatives.
• Monitor campaign metrics including CPC, CTR, CPM, CPL, conversion rate, ROAS, and lead quality.
• Optimize campaigns based on performance data by adjusting budgets, bids, targeting, keywords, creatives, placements, and audience segments.
• Identify underperforming campaigns, ad sets, keywords, audiences, and creatives and implement corrective actions.
• Coordinate with the Content and Design teams for ad copy, creatives, landing page requirements, and campaign assets.
• Work with the Sales team to evaluate lead quality and identify opportunities to improve campaign targeting and lead generation.
• Set up and monitor conversion tracking, UTM parameters, pixels, and other relevant tracking mechanisms.
• Maintain accurate campaign reports and provide regular updates on spend, leads, conversions, CPL, and other relevant KPIs.
• Conduct A/B tests on ad creatives, copy, audiences, landing pages, and campaign strategies and document the results.

Required Skills

• Hands-on experience in Performance Marketing / Paid Media / Digital Advertising.
• Working knowledge of Google Ads and Meta Ads; experience with LinkedIn Ads will be an advantage.
• Good understanding of CPC, CPM, CTR, CPL, CPA, conversion rate, ROAS, and campaign attribution.
• Experience in campaign setup, targeting, budget management, optimization, and performance reporting.
• Working knowledge of Google Analytics (GA4) and conversion tracking.
• Understanding of UTM parameters, Meta Pixel, Google Ads conversion tracking, and basic tracking implementation.
• Good Excel/Google Sheets skills for campaign analysis and reporting.
• Ability to analyze campaign data and identify the reasons behind performance changes.
• Good written and verbal communication skills.
• Ability to work with cross-functional teams, particularly Sales, Content, and Design.

Qualifications & Experience

• 3–5 years of hands-on experience in Performance Marketing, Paid Media, Digital Marketing, or Growth Marketing.
• Candidates should be able to demonstrate experience managing paid campaigns and working with performance data.
• Relevant certifications such as Google Ads, Google Analytics, Meta Blueprint, or equivalent will be an advantage.
• Experience working with B2B/B2C lead generation campaigns or marketing for technology/IT/D2C services will be an added advantage.

Preferred

• Experience managing campaigns with significant monthly advertising budgets.
• Experience with B2B lead generation and conversion-focused campaigns.
• Familiarity with Looker Studio or other marketing reporting/dashboard tools.
• Exposure to marketing automation or AI-assisted marketing tools.

Key Performance Areas

• Campaign performance and efficiency
• Lead volume and lead quality
• CPL/CPA and conversion rates
• Budget utilization and optimization
• Accuracy of tracking and reporting
• Quality and frequency of campaign optimization
• Execution of testing and improvement initiatives