How Mobile Apps Can Boost Your Fitness Business?

For a very long time now, mobile apps have been playing a major role in every sector, especially in the FITNESS app development industry. 

Whether you’re a personal trainer or manage a fitness business with a website, converting that website into a mobile app can help you rule the market.

If you have a mobile device and a passion for apps, you must be familiar with various popular apps for supporting and/or tracking exercises. To name a few Centr, Peloton, Strava, and Freeletics are some of them.  

So, what if you also own an application that helps in improving and expanding your fitness business?  In that case, you must know that approximately 58% of smartphone users install a health or fitness-related application every minute! Don’t you think to give it a try?

If you’re a small business owner seeking to create or improve your fitness app, this blog is for you. It’ll help you make your app better, get more people using it, and increase app downloads.

Let’s have a look at the wonders of fitness applications across the globe!

Fitness Apps – Global Statistics 

• The Fitness app market is on track to achieve a revenue of US$6.86 billion by 2024.
• The anticipated annual growth rate (CAGR 2024-2028) is 9.99%, projecting a market volume of US$10.04 billion by 2028.
• User penetration is estimated at 11,632,961.56% in 2024, expected to rise to 13,080,603.45% by 2028.
• The average revenue per user (ARPU) is projected to be US$17.84.
• The United States is expected to generate the highest revenue in the global fitness app market.
• The fitness app market is forecasted to reach $14.7 billion by 2026.
• Approximately 56% of active users engage with their fitness apps more than 10 times a week.
• The primary user group falls within the 25 to 34 age range, constituting 41% of total users.
• Asia-Pacific is poised for the highest growth in the fitness app development market from 2021 to 2026.
• The diet and weight loss app sector contributes to 55% of the total fitness app market.

Top Benefits of Customized Fitness Mobile Apps:

1. Facilitating Fitness Routine

Many individuals face challenges in hiring a personal trainer due to high costs and other factors. Whether it’s personal yoga or weight loss training, a fitness app serves as a virtual personal trainer. A user can simply install a fitness app on their smartphone (Android or iPhone) and use it for various practice or training sessions whenever and wherever they wish to. 

When we look back at the pandemic era, lockdowns, and social distancing were a few of the main measures that were taken. Since then, fitness apps helped users manage their fitness routines from the comfort of their homes or being charged heavily by personal fitness trainers. 

2. Improved communication level

Fitness and healthcare apps stay with users on their devices day and night, facilitating seamless interaction. They also empower users, trainers, and health organizations to connect at any time and take necessary actions in real-time.

This is another compelling reason to monitor the market size of health and fitness apps and consider investing in the same market to reap the benefits.

3. Mobile apps help in acquiring new customers

From a business point of view, leveraging mobile app development services facilitates attracting more clients by simplifying the process for potential customers to explore and understand your business. 

Through the app, you can highlight your services, pricing, and class schedules, enhancing accessibility for individuals seeking a gym to join. You can use the app to present exclusive promotions and discounts to entice first-time customers, encouraging them to register.

4. Increased motivation

Taking advantage of gamification, personalized push notifications, and similar elements, fitness mobile apps create a positive environment that motivates users to engage more on the platform. This, in turn, contributes to the brand achieving a higher user acquisition and retention rate.

5. Real-time Tracking

Fitness tracking apps provide real-time monitoring for various workouts and exercises, covering activities like running, cycling, walking, and even sleep. These apps often seamlessly connect with personal trainers, allowing them to monitor user data and provide advice based on real-time reports. 

Fitness app development companies can leverage emerging technologies like IoT, wearables, and AI to enhance user interactions and provide accurate exercise data. Some apps also include diet monitoring tools, assisting users in managing their food intake based on personalized requirements. For fitness business owners, such apps can be a valuable resource to guide customers on maintaining a healthy diet and understanding caloric consumption.

6. Stay stable in any situation

The future is unpredictable and this statement has gained much more importance from the times of the COVID-19 pandemic. This calls for contingency plans during emergencies. In that case, being a fitness business owner, having a mobile app for your business serves as an excellent solution. Whether facing a global lockdown or adverse weather conditions, your fitness app allows customers to access your services from anywhere. 

Moreover, this solution facilitates the inclusion of new customers into your community despite external challenges.

7. Work with multiple customers in less time

As the owner of a fitness business, managing private or group classes offline can be time-consuming. Coaches spend considerable time interacting with participants during and after classes. An app provides a solution by allowing coaches to efficiently conduct classes via live streaming, reaching a broader audience with less hassle. 

For private classes, the app offers flexibility in scheduling, eliminates travel time, and enables better workload control. Furthermore, the need for cleaning and disinfecting spaces and equipment after each session diminishes when classes are taken online, improving overall time efficiency and allowing for more classes in less time.

8. Competitive advantage

In an industry where many organizations are still hesitant to enter, investing in mobile app development services can offer you a competitive advantage. Fitness mobile applications empower businesses to improve services and elevate customer experience. These apps offer comprehensive insights into the customer care journey and enable seamless remote health monitoring.

9. Improve your clients’ experience

Another advantage of fitness fitness app development solutions lies in enhancing members’ experiences by providing features that help them achieve their fitness objectives. Utilize the app to create and manage personalized training programs, monitor clients’ progress, and provide nutritional guidance.

Additionally, leverage the app as a communication channel to motivate and support members, ensuring they stay on course with their fitness goals.

10. Promote your brand

Moreover, health and fitness apps serve as a valuable tool for brand promotion, providing a platform to highlight your brand’s distinctive features and services. For eg., utilize the app to share customer success stories, showcase photos and videos of your gym and classes, and present exclusive promotions to app users. 

Through effective brand promotion on the app, you can expand your reach to a broader audience and establish a robust online presence for your business.

11. Revenue Generation Opportunities

Developing and launching a customized fitness app introduces diverse opportunities for revenue generation in your business. Beyond the membership charges, you can provide premium features, personalized coaching packages, or in-app options for purchasing fitness equipment, apparel, or supplements. 

Furthermore, forging partnerships with relevant brands or local businesses can lead to sponsorship and advertising opportunities within the app, enhancing your overall revenue streams.

12. Upsell your products and services

Ultimately, fitness mobile applications are nothing but an effective way to upsell your products and services. This provides customers with an easy and convenient way to make additional purchases. Fitness mobile apps also offer a great opportunity to boost sales by showcasing products and services. You can display items like fitness gear, supplements, or personal training sessions in the app. This makes it easy for customers to explore and purchase them using their mobile devices. This convenient shopping experience can lead to increased sales and customer satisfaction.

What’s more the app can be utilized to promote events or special classes, enabling direct ticket sales or sign-ups through the app interface.

Conclusion:       

Summing up, the fitness industry is experiencing rapid growth. A proficient mobile app development company can empower fitness and health clubs to leverage this trend through advanced app solutions. The evolving technology has the potential to revolutionize how you deliver fitness-related services to your customers, taking your business forward swiftly.

DianApps being a professionally well-renowned fitness app development company has a track record of building healthcare and fitness apps for corporate clientele across the globe. 

If you’re also looking to increase the reach of your fitness business and enhance your Return on Investment, feel free to get in touch with us. Our development experts are just a call away to assist you in transforming your fitness app idea into a features-rich, user-friendly application.