As businesses continue to experience a hike in data generation, the need for effective utilization of customer data becomes essential. Salesforce stands out as a leading customer relationship management (CRM) platform, offering startups and businesses a powerful solution to leverage their data effectively. 

With ever-changing business technologies, Salesforce remains at the forefront, empowering companies to engage clients innovatively and take their growth to new heights.

Salesforce introduces cutting-edge features tailored to address evolving business needs. With an emphasis on easy navigation and enhanced functionalities, users can leverage Salesforce’s capabilities more effectively than ever before. 

In 2024, Salesforce not only reinvents CRM but also emerges as a strategic partner driving business innovation, user-centric design, and robust data security. 

This blog covers the new offerings from Salesforce in 2024 and explores how they can benefit businesses by keeping them at the forefront of technological advancement and market trends.

Official Salesforce Spring’24 Release Updates

1. Implement dynamic forms for standard objects to elevate user experience through personalized page layouts.

2. Save valuable time and resources by seamlessly transferring ownership via Salesforce’s streamlined dashboard management system.

3. Simplify record creation and mass updates with Salesforce’s convenient “quick actions on related lists.”

4. Foster best practices within your team by preparing and promoting permission sets.

5. Drive lead generation and content management excellence with intelligent views.

6. Optimize visibility settings management with Salesforce account-sharing enhancements.

7. Enhance forecast accuracy with an intuitive, user-friendly interface.

8. Empower opportunity teams to swiftly identify involvement through comprehensive audit history tracking.

9. Supercharge productivity with streamlined email features for frequently used actions.

Also, read about the top highlights from the Salesforce Winter ’24 Release

Latest Features of Salesforce in 2024

1. Copilot Integration

Einstein Copilot, a conversational AI assistant, is seamlessly integrated across all Salesforce applications. This integration allows for enhanced automation of tasks through out-of-the-box actions or custom actions calling Flows, Apex, or MuleSoft APIs.

2. Prompt Builder

The prompt builder feature enables users to create, test, and refine prompt templates without the need for coding. It empowers users to ground prompts with dynamic CRM data, including merge fields, and invoke workflows across the Einstein Platform.

3. Service Cloud Einstein

Generative AI swiftly responds to agents and customers, enhancing the efficiency of customer support interactions. By directly exposing verified Knowledge Articles in the Community Portal or Agent Console, more cases can be diverted, leading to quicker resolutions.

4. Einstein Copilot

This feature caters to sellers across the sales cycle, facilitating tasks such as customer research and post-meeting follow-ups. Einstein GPT – the future of AI-powered CRM streamlines upkeep and data changes, ultimately improving productivity for sales teams.

5. Commerce Concierge: 

Designed to simplify B2B buying decision-making, the Commerce Concierge leverages AI-based conversational selling engagements. It enables streamlined product search by allowing buyers to interact with plain word cues, pictures, and free-form information, making the purchasing process more intuitive and efficient.

Should a small business use Salesforce?

Well, that’s an obvious question to pop up in the minds of an entrepreneur. Let us answer why should you choose Salesforce for your business for the following reasons. 

1. Streamlined Customer Management

Salesforce goes beyond simple contact management by facilitating true customer management, supporting business operations, and providing the agility and scalability needed for fast-growing enterprises. It enables startups to build strong relationships with their initial customers, crucial for survival and growth. 

Essentially, CRM acts as a guide for businesses, helping them understand their customer relationships, navigate challenges, and steer toward successful deals.

2. Enhanced Sales Efficiency

The power of Salesforce development services lies in its ability to provide a comprehensive view of each customer, including past interactions, order status, transaction history, and more. This functionality isn’t restricted to large companies; startups can benefit too. 

A good CRM platform like Salesforce goes beyond storing contact information by helping to qualify leads, prompting timely follow-ups, and enabling analysis of sales data for continuous improvement. 

3. Simplified IT Infrastructure

As your organization expands, so do your IT needs, including sharing CRM data, collaborating on sales initiatives, and accessing information on the go. Maintaining in-house software systems for these tasks is daunting, especially for small businesses without dedicated IT departments. However, leveraging a platform like Salesforce to develop mobile apps for internal and customer use can maximize productivity. 

Targeted employee smartphone apps streamline tasks, such as conducting vehicle checks or approving customer quotes, leading to significant efficiency gains.

4. Social Media Customer Support

Managing customer service can become challenging in the long run. Cloud-based CRM systems offer solutions by integrating with other cloud services, such as social media platforms like Facebook, Twitter, and LinkedIn. This integration provides startups with insights into customer and prospect activities, allowing them to anticipate needs and address issues proactively. 

Modern CRM platforms like Salesforce also enable direct customer service via social media, enhancing the overall customer experience and facilitating rapid growth. Service Cloud Essentials by Salesforce is a popular choice among startups for efficient customer support and business expansion.

5. Scalable Growth On-Demand

Your CRM platform must also scale accordingly as your company expands. Using scalable and extensible CRM software is crucial to avoid the hassle of switching systems, adjusting processes, and retraining staff as your business grows. 

With Sales Cloud services, you can seamlessly integrate additional apps and features from the Salesforce AppExchange to meet evolving business needs. This flexibility allows for efficient growth without the complexity of managing and updating software. Additionally, you can create custom apps on the Salesforce Platform to tailor the CRM to your specific requirements.

Salesforce Development Trends to watch out for 2024

1. Augmented Reality (AR)

Salesforce is set to maximize the potential of Augmented Reality in 2024, enabling dynamic product demonstrations and immersive user experiences. Integrating AR functionalities will reinvent customer engagement, allowing businesses to unlock new dimensions of customer support and enhance satisfaction levels.

2. Voice-Activated CRM

The rise of voice-activated Customer Relationship Management (CRM) solutions is transforming Salesforce, enabling users to manage tasks and access data with simple voice commands. This trend enhances productivity and accessibility, particularly for field-based sales professionals who can utilize CRM functionalities on the go.

3. Greater Integration with Third-party Tools

Salesforce anticipates increased integration with third-party tools, expanding its offerings to incorporate seamless integration with various useful tools. Sales and Services Cloud are actively working towards integrating tools for enterprise resource planning, marketing automation, and warehouse management.

4. Data Privacy and Security

Salesforce addresses cybersecurity concerns by incorporating robust security measures into its CRM platform. With investments in Distributed Denial of Service (DDoS) security measures, Salesforce aligns with industry standards like GDPR, HIPAA, and SOC 2. Features such as two-factor authentication, encryption, and comprehensive security analysis ensure data privacy and integrity.

5. Mobile-first Experiences

Salesforce aims to revolutionize mobile functionalities, providing cutting-edge apps and tools for seamless interactions between businesses and mobile-centric customers. Prioritizing a user-centric approach, Salesforce creates a mobile-first environment to exceed expectations and cater to evolving mobile technology needs.

6. Smoother Salesforce App Development

In 2024, Salesforce simplifies no-code and low-code app development, empowering businesses to create user-friendly apps without extensive budgets or technical expertise. This initiative improves the quality and innovation in Salesforce app development processes, ensuring efficient and cost-effective development updates.

7. Increased Emphasis on IoT

Salesforce intensifies efforts in IoT device integration, enabling seamless integration into the Salesforce platform. By leveraging Salesforce IoT for personalized chatbots and service enhancements, businesses can reduce operational costs and streamline service automation. Salesforce’s ongoing work on IoT Cloud expands business capabilities, expected to materialize in 2024.

Salesforce Products for Startups

1. Sales Cloud

Salesforce claims that Sales Cloud improves win rates (the rate of qualified deals) by 32% for its customers, sales productivity by 40%, and overall revenue by 32%. It can help startups automate administrative tasks and manage leads in an efficient manner. Then direct your strategy quickly when you need to. 

2. Services Cloud

You can now take your business to new heights with Salesforce Service Cloud. When you depend on Service Cloud along with an AI-powered service platform built from the ground up to customize service across every touch point, you’re in a favorable position to build long-lasting relationships with your customers. 

3.Marketing Cloud

Startups can crack more deals and increase their return on investment if they can use tools like Marketing Cloud Account Engagement (formerly Paradot) to uncover actionable insights about customers. 

Why Choose DianApps as your Salesforce Development Company?

DianApps offers comprehensive Salesforce development services facilitated by a team of certified developers. We assemble our thoughts and execute tailored Salesforce solutions to address the unique needs of businesses across various industries, including B2B & B2C, Social Networking, Travel and Leisure, eCommerce, Entertainment, Banking and Finance, Healthcare, Real Estate, Education, Food, and more.

Our Approach to Salesforce Development and Implementation

• Brainstorming & Research: Before commencing the Salesforce app development process, our team conducts thorough research and brainstorming sessions to analyze the project’s goals comprehensively.

• Design & Development: We select the best design layouts that complement your Salesforce app project, guided by our team’s expertise in design and development.

• Quality Control: We prioritize offering top-quality services to our clients. Our team of quality analysts diligently checks every aspect of your app to ensure its quality meets the highest standards.

• Support: Our commitment to client satisfaction includes providing 24/7 Salesforce CRM assistance to address any project-related issues promptly.

• Launch: After rigorous testing and cross-checking, our team deploys and launches your Salesforce application in the market, ensuring a smooth and successful rollout.

Conclusion

Ultimately, the goal of every startup is to prosper and grow in the long run. Salesforce is a leading CRM platform that evolves by adopting top-notch technology and practices to make it easier for startups to work effectively. With benefits like real-time insights on their customers, better customer service, and increased revenues, Salesforce CRM is proven to be profitable and scalable for startups. 

For selecting the right set of solutions for your startup, it’s better to carefully consider the factors before hiring the Salesforce development company. Being a startup, you need to pay more attention to every little detail while investing in a strong Salesforce CRM solution.