Magento, Shopify or WooCommerce? Which is the Best E-commerce Platform?

Magento vs. Shopify vs. WooCommerce

Many companies have been competing on Magento, Shopify, and WooCommerce for their eCommerce websites and their business.

Face-offs are always good and fun. That is one place where everyone puts their best foot forward to bring out their best tricks that makes them different from one another. Today’s world is all about the competition about which is best and what makes them stand out as compared to the other brands. Another thing the world is all about is web development technology.

E-commerce is the only way the world is going to work from now on, With marketing taking up new shades, moving into new paths, and with new techs and techniques on their hands. But what makes the e- comms so different from each other is the way they present themselves for selling their products.

Website development companies are all going to be the ones gaining a boost in the future, with new trends and techs, and features for increasing and enhancing the user experience.

As a customer, the priorities are different considering the different point of views. The human brain is complex in its terms, Do you get confused wondering which ones are the best, which offers the best quality in terms of cost-effectiveness, and compare the two e com sites based on different categories.

Magento, Shopify, and WooCommerce are the Major of all the eCommerce sites present on the internet. Magento has a consistent clientele of 250,000+ websites and counting, while WooCommerce has millions of active websites, and Shopify has officially surpassed a huge number of 500,000 customers so a while now. Many companies have been competing on these platforms for their eCommerce websites and their business.

Let’s get down to a proper comparative analysis of the three and decide upon which one is the best and wins the crown of being the top one and the most feasible one.

Magento

Launched in 2008, Magento is a great platform with even better performance and functionality for a platform providing a free website. Magento offers you to create an engaging shoppable experience using the “next-gen” technology, and global partner ecosystem and extensions that can “breathe life into your business”.

Magento is one of the most advanced eCommerce platforms that you’ll find in the market. To provide a high functioning eCommerce Website, Magento with an aim mainly developed by web developers for large-scale businesses.

Magento is a leading platform for innovation in open commerce, handling more than $100 billion in gross merchandise sales and volumes. With a market of 1.4% shares of all the websites that use CMS.

Magento

It has other pointers such as-

  • It is downloaded nearly 5000 times every year.
  • There has been a huge increase in the number of employees joining the platform.
  • It’s considered a Niche platform, however, is quite popular and has a tie-up of several renowned brands such as
      1. Nike
      2. Christian Louboutin
      3. Paul Smith
      4. Canon
      5. Coca Cola
      6. Ford etc and other well-established brands.

Magento is an enterprise focussed website development company with special features such as Open Source and Cloud Edition Paas.

It is known to hold a stronghold on industries such

  • Manufacturers and Distributors
  • Multinational Retailers
  • B2B
  • Auto Parts
  • Fashion
  • Food and Beverage
  • Health and Beauty

Let’s discuss the features and aspects of Magento –

Magento Ease-of-use

Magento is a renowned website development company, Aiming to ease into people’s lives, However, when it comes to web development, there is a requirement of working knowledge of PHP, cloud hosting, or HTML, etc. You cannot simply delve into the platform, to put it lightly, Magento is not the sort of platform you simply jump into without prior and proper knowledge.

So its ease of usage is not very easy. It will need technical hands on deck to have your desired result. It has its kind of learning curve, And Magento has since increased and upgraded with different versions ever since 2008, with each of its versions, there has been a noticeable improvement in each update.

SEO Friendliness

If there were to point out of 5, then Magento would have them all, providing you with the best SEO services as well as handling them. It provides excellent extensibility and customization to provide good services. It has a built-in SEO package with inbuilt analytics, and also offers settings such as meta tags optimization, edit robots.txt file, canonical tags for products, and others.

Level of Development Required

Magento provides the best level of Development requirement with ease of understanding which translates to not a lot of development is required for their websites by the developers.

Core Functionality

Magento provides the best and strongest core functionality in all three of the competitors. Magento has its hosting solution as well which ensures the smoothest, fastest integration of them all.

Security

Magento provides you with satisfying security in keeping all your credentials and information secure and safe. They offer comprehensive practices to enforce and strengthen an offering.

The Pricing

Magento offers three editions that you can choose from. The price range is as following-

  • Magento CE Community – Free
  • Magento for EE enterprise – starts at $22,000 per year
  • Magento EE Cloud – starts at $2000 per year

SHOPIFY

Launched in 2009, Shopify is certainly a well-known and top choice for most SMB companies that are planning to go eCommerce. It is easy to use and affordable with a massive growing community and the most chosen one. Shopify is convenient and cost-effective and maintains an open-source platform and all the updates are handled by them for you. Shopify is one of the most notable SaaS eCommerce platforms which is seen to have a good growth and user base.

Shopify

Shopify has been gaining steam with different brands over the past few years. The leading brands of Shopify are

  • MVMT
  • Budweiser
  • Penguin Publications
  • Tesla
  • The Economist
  • Heinz
  • Kim Kardashian’s beauty brand KKW Beauty

Shopify is an enterprise focussed website development company with special features such as SMB and SaaS. With a generated revenue of more than 40 Billion, They are focus on the strongest Industries such as-

  • Fashion and Accessories
  • Consumer Goods
  • Retailers
  • Cosmetics
  • Jewelry
  • Luxury Goods

Shopify is a leading platform with a huge user base. It is great for a business to consume eCommerce and is continuing to grow its leadership positions.

The ease of SaaS makes it very cost-effective.

  • Shopify offers a wide range of advantages such as -eCommerce First
  • Easy to install apps
  • Easier to use and navigate the beginners
  • Easy catalog management
  • Theme setup is much simple and easier to use out of the box themes
  • Hosting and SSL included

Shopify Ease-of-use

Shopify allows the user to build a website without much knowledge of the website development or eCommerce or coding experience. It introduces a drag and drop mindset, making it simple, clear, and easy for the user.

The simplicity of its procedure makes it easy and convenient to handle, making Shopify’s end product very competitive. It hence becomes apparent that you get to do most of the job easily and customize your theme and proceed with the Shopify development.

SEO Friendliness

Shopify provides a pretty easy standard for setting up shop online, and its SEO is built around that functionality. It has integrated certain features including title tags, meta tags page URL optimization, ALT tags, and image optimization, etc. It also provides resources for SEO and answers to your queries.

Level of Development Required

Shopify does not require a lot of development and provides them with a little ease of understanding required for their websites by the developers.

Core Functionality

Shopify provides a good core functionality among the three competitors. Shopify’s embedded tracking system is detailed enough to provide you with all the information you need.

Security

Shopify ensures that the right steps are taken for the security of your online security boxes. Shopify eliminates the worries for you. They offer comprehensive practices to enforce and strengthen an offering.

It follows several procedures to ensure online security, like-

  • TLS protocol (TLS 1.2.)
  • Default SSL creation
  • Certified for Level 1 PCI DSS compliance

Pricing

The pricing is as follows –

  • Basic Shopify at $29/month for starters
  • Shopify at $79/month for growing businesses
  • Advanced Shopify a $299/month for businesses wanting to scale higher.

Trying to make your life easier in the backend or making your shop stand out in the frontend, these features are something to look for.

WooCommerce

Launched in 2009, WooCommerce is the most used eCommerce platform in the world but most of its businesses are small businesses. It isn’t a standalone eCommerce platform, but rather a WordPress plugin, which is a great way for simpler projects that want to take advantage of great CMS.

Woo Commerce

WooCommerce is the most used eCommerce solution in the world. Its popularity mainly arises from the established user-base provided by WordPress. The plugin-platform technicality might seem insignificant and unresourceful, it does come into play when you’re comparing and contrasting the best in the business. It hosts brands like-

  • The wall street journal
  • Men’s Health
  • Charge case
  • Spectator Shop

WooCommerce is an enterprise focussed website development company with special features such as SMB and Open Source. They are focus on the strongest Industries such as-

  • Publishers
  • Services
  • Healthcare and Biotech
  • Lifestyle brand
  • Content heavy Sites

The features of WooCommerce are as follows-

WooCommerce Ease-of-use

WooCommerce is the easiest of the lot and uses and navigates as a plugin. This is one of the prime reasons people choose it.

The user experience is of utmost importance and their services are smooth for the most part and it only becomes challenging while customizing or dealing with third-party additions.

Unlimited Customization

WooCommerce leverages WordPress technology and offers users the ability to customize their e-shops. Providing you with the base so that you can build it according to your needs.

WooCommerce SEO

WooCommerce is built using SEO-optimized code, so it just means that it does not have the features right away. Since it’s a WordPress plugin, Its features are based on just that.

WooCommerce Security

Security is one of the prime disadvantages of WooCommerce as they lack just that. Providing a few features for the security, Since it’s not an end-to-end eCommerce Solution. There are chances of potential threats such as as-

  • Plugins
  • Themes
  • Hosting

WooCommerce does offer its own set of resources on how to up your e-shop security, but the initial offering does come with terms and conditions.

WooCommerce Pricing

  • Pricing is a prime point of attraction here. Because it is easy to install.
  • WooCommerce is free, However, The plugins and extensions are not free and are required to be paid for, along with other customized extensions.

Magento VS Shopify VS WooCommerce

Aspects

Magento

Shopify

WooCommerce

Popularity 250,000 Mildly Popular 270,000, Moderately popular 2,000,000, Very popular
Cost Free as well as Premium Premium Free and Premium
Ease of usage 3 5 4
Store size Unlimited Unlimited Unlimited
Order and sales Unlimited Unlimited Unlimited
Hosting  It requires you to get a domain name. Premium versions are also offered. It includes a “myshopify.com”, but you can also get a custom domain. Not included and would require additional investment
Extensions Free and premium Free and premium Free and Premium
Themes Unlimited, free and premium Unlimited free and Premium Unlimited free and Premium
Security Very Secure Secure Not so secure
Analytics Included Included with Google Analytics Only Google Analytics
Conclusion Inclined more towards the technicals and developers side, this should be the best option for the developers. Considering the amount of knowledge it will require. Shopify seems to be the most accurate and best solution with its premium security and easy to use functions, and a not so complicated system. If you own a small business and are not afraid of the threats imposed by the plugins that will be needed, then WooCommerce offers the best solution at a specific budget.

Conclusion

With all the comparative analysis and the research done, Shopify seems to be the best option to have among the three. Its cost-effectiveness and security coupled with its ease of usage and other features make it a winning candidate for the crown. Then again, you know what’s best for your business, with other features that are a boost, you can even choose Magento or WooCommerce, based on your requirements.