How Can Mobile Apps Help You Increase Sales of your eCommerce Business?Vikash Soni
Do you wish to boost the revenue of your company? Then think about developing an eCommerce mobile app. It will evolve into a significant advantage that will put you one step ahead of your rivals.
People now shop and consume items differently thanks to the digital revolution. Prior to the advent of online shopping, consumers had to go to actual stores to make purchases. Approximately $7.4 trillion in retail e-commerce sales are expected to be generated over the next four years, according to a Statista analysis.
Therefore, in order for businesses to compete in the eCommerce sector, they must develop mobile apps. Mobile applications not only make it simple for customers to shop, but they also give businesses a practical tool to monitor and analyze client data.
Why Mobile Apps are the Future of E-commerce?
Even the most streamlined, mobile-ready, and responsive websites frequently lack functionality. Users who anticipate better purchasing experiences are adversely affected by this. There are ways to compensate for website design flaws with mobile apps. Furthermore, while mobile apps already have this feature, websites aren’t created with real-time data in mind.
Mobile apps can be tightly integrated with social networking platforms and other channels through APIs in addition to real-time data and behind-the-scenes interaction with a store’s website. This is especially important for eCommerce companies that seek to connect with clients who are using their smartphones or tablets.
Check these highlights of the market overview, growth, and future scope of the eCommerce industry.
What kind of Applications are Best suited for your eCommerce store?
The process of developing a mobile app is simpler than you may imagine. Choose the proper partner who can handle the technical aspects of the project, such as ensuring that your app is mobile-friendly and up to industry standards, to get things started. The next step is to choose the app category that would work best for your company.
The most popular mobile apps for eCommerce are listed below.
B2B Mobile Apps
In ways that other eCommerce applications cannot, B2B mobile apps let vendors and buyers connect. These online marketplaces are made for companies who wish to sell to other companies rather than to consumers. They make it possible for businesses to connect with both current and new customers directly through their smartphones or tablets.
An online retailer or merchant first engages in mobile commerce by offering goods or services to clients online or through other channels like social networks and search engines. Customers have a platform to interact with that store through these apps. They can use it to buy things, get the most recent information and deals, and more.
Ecommerce Marketplace Apps
The most common kind of mobile app in terms of sales is an eCommerce marketplace. These platforms allow sellers to offer clients new things to buy, store listings, and other services by utilizing their already-existing websites and services.
Do you want to know why should you develop your own custom eCommerce solution?
Consider these benefits of building eCommerce software solutions.
Ways to Boost Sales with E-commerce Apps
Well, you can’t just develop the best mobile eCommerce app and anticipate a flurry of traffic. But if you adhere to these recommendations for increasing mobile app sales, you can slowly achieve the objectives of your business.
Target your Existing Customers
Well, it’s true what experts say—current consumers are usually worth more than potential ones. When an online business experiences growth challenges, it is not about attracting new clients; rather, customer retention needs to be increased.
The above-mentioned picture-based representation makes it apparent how crucial devoted consumers are to your internet business. Customers are more inclined to recommend a company that offers loyalty programs, according to 73% of them. 81% of consumers think that brand loyalty programs encourage them to make more purchases from them. To maximize the benefits of their loyalty, 66% of consumers raise their spending cap. 10X customers appreciate taking part in brand loyalty programs if they’re probably happier overall.
Even though it is a more expensive marketing tactic, it is certainly an excellent concept to increase client loyalty. Given that customers can easily access their smartphones anywhere, anytime, an eCommerce app development offers more opportunities to boost customer loyalty. It can help you boost the number of things you add to your basket, your income, and your conversion rate. Through the in-app system, you can also offer reward points. It might entice visitors to your website to make a purchase.
Eye-catchy Interface and Striking Buttons
The user interface, whether on a website or a mobile app, always increases revenue. The general idea is to avoid confounding people as much as possible by giving them clear instructions. Always offer a few options for using the app so you can focus on targeted sales. On the homepage of your eCommerce app, for instance, you could feature the twenty best-selling items. It will give potential customers a taste of your product line and increase sales.
The visibility of significant buttons on the mobile app is another aspect. Buttons such as “purchase now,” “add to basket,” and “checkout” buttons should always be at the top of the screen or in a prominent location. The biggest step you can take to boost your internet sales is this one. Additionally, simply placing these buttons prominently won’t generate more clicks or sales; you must also locate them correctly and use the appropriate typography. By creating the ideal mobile strategy and winning the mobile game, you can make a difference with the finest mobile eCommerce solution.
One of the most reliable ways to make money nowadays is by using eCommerce apps, which are currently ruling the market. You may promote your brand in the cutthroat internet markets by developing a mobile application to match your company’s needs.
The success of every online business is not assured just by a mobile app. While creating the application, you must put forth some extra work. Since customers want intuitive features, user comfort will continue to take precedence. Amazon and other giants can innovate their mobile apps to the highest degree, yet they still keep things straightforward and uncomplicated. The user interface and simplicity of the e-commerce app should be specifically designed.
First things first, user registration should be quick and easy with no requirements to sign up or log in. Sometimes a person will find your website while looking for a product, and a positive experience will encourage them to make a purchase. Additionally, the in-app navigation should be properly organized to allow users to quickly find the goods and categories that best suit their needs.
Showcase Top-Selling Products
The likelihood of a sale increases as a result of clearly outlining the purchasing process by highlighting best-selling items in the homepage banner. As an illustration, consumers are immediately drawn to the category of “best-selling items” that is listed first. It can be intimidating for new consumers if you lead them through the sales process because not everyone knows what they want from your website.
With engaging mobile app themes, the best mobile eCommerce system can assist you in strategically placing your products. Using this approach, take advantage of the chance to sell your high-margin goods. Consequently, you ought to see increased profitability from your best-selling products.
Offer Mobile App-Specific Discounts
Smartphones give you an additional chance to regularly communicate with your customers. The best mobile eCommerce solution can assist you in integrating with all the necessary technologies, engaging and converting your clients with a flawless mobile experience.
Additionally, you can request comments from your clients within the app. By doing this, you might achieve greater insight into their needs and enhance their shopping experience.
Are you still unsure about how it increases sales? A top-notch option for sales is offered by an eCommerce app. You may achieve 1.5 times greater conversion rates compared to desktop purchasing because to the improved design, simple navigation, and usability.
Additionally, the built-in capabilities of the phone, such as GPS to track customer location, can be used for mobile-specific advertising. One further illustration is speech recognition software, such as “OK Google” on Android smartphones and “Siri” on iPhones, which can direct users to your app in the simplest way.
Guide through the Shipping Process
One of the most important components of the consumer’s buying process is shipping, which is also one of the main causes of shopping cart abandonment. Of course, an eCommerce app can help in lowering the rate of shopping cart abandonment. The majority of consumers choose to purchase goods from online retailers with affordable shipping and handling fees that reveal the total shipment cost at the start of the order submission procedure.
By guiding the consumer through the shipping process as soon as they arrive on your site, you may increase trust and user engagement. Providing them with delivery choices so they may select and pay at their convenience is a terrific solution as well.
Accept Multiple Payment Options
Because there are few payment methods, many clients choose not to purchase the merchandise. Including a variety of payment methods in your eCommerce apps, such as Netbanking, credit card, debit card, UPI, and COD, can significantly boost your sales. Many potential clients are passing you by if you accept limited selections.
Alternative payment options like Apple Pay are also becoming more and more popular in the online market. One of the simplest choices, especially with a mobile app. The simplified checkout procedures increase sales while also simplifying the payment process.
Benefits of eCommerce Mobile App Development
Improved Customer Loyalty and Engagement
Mobile apps are crucial in the modern eCommerce environment for increasing client engagement and loyalty. Mobile apps encourage repeat business by delivering a simple and smooth buying experience.
Additionally, mobile applications provide capabilities like personalization and push alerts that eCommerce websites do not. Therefore, e-commerce companies that make investments in mobile app development are in a good position to increase client engagement and loyalty.
Reduced Marketing and Advertising Expenses
Advertising and marketing expenses can add up quickly, as those in the business sector are aware. From creating and running ads to hiring a PR team, the costs can quickly impact your bottom line. Investing in an eCommerce mobile app is one approach to help cut those costs. You can reach a larger audience with your marketing message by developing a native app for your store.
Additionally, you may use push notifications to reach out to your customers with exclusive deals and offers. Furthermore, you can be certain that a larger audience will receive your message because people are more likely to always have their phones with them.
Increased Brand Awareness and Exposure
Increasing brand visibility and awareness through mobile apps is a fabulous idea. Your eCommerce company has a big potential customer base with over 6.3 billion smartphone users. Additionally, using mobile apps allows you to reach clients who might not be familiar with your business.
The probability that people will interact with your brand and learn more about your goods and services increases once they have discovered your app. Thus, businesses may construct an eCommerce app that is well-designed and user-friendly and expand their brand exposure and prospective customer base.
Improved Customer Satisfaction and Convenience
Customers today expect a seamless and easy-to-use shopping experience. Customers may easily locate and buy things from the comfort of their homes with the help of mobile apps, which offer the convenience they want. Users can also utilize mobile apps to track their orders, get delivery updates, and get in touch with customer service.
As a result, companies that offer a mobile experience that is unquestionably simple to use are more likely to see an increase in customer satisfaction. The customer care feature, above all, can be a certain approach to set your company apart from the competitors.
Access to Customer Data for Analysis
Data is king in the realm of e-commerce. The better you can service your clients, the more information you have about their tastes and purchasing patterns. It is now much easier to manage thanks to the development of mobile apps.
Therefore, it is another key benefit of mobile apps in boosting eCommerce sales and revenue is to be able to access customer data for analysis. Mobile apps can provide businesses with detailed information about customer behavior, including purchase history, browsing habits, and preferences. This data can be used to create targeted marketing campaigns and make more informed decisions about which products to stock and promote.
Enhanced Visitor Engagement
Did you know that you can benefit from your customer’s devices as well? To make navigating easier and boost user engagement, you can combine the phone’s features with your app.
GPS – The user’s current location can be accessed by an application through GPS. You can add a feature that geotags the customer’s address to do away with the need for manual input of shipping information.
Microphone – In addition to this, you may enable your users to speak out loud about what they are looking for to speed up their search process.
Camera – Today, a lot of websites let customers use a camera to take pictures of things they’ve bought and upload them via apps to the stores’ social network accounts. This enables you to display the products in person, perhaps increasing the likelihood of a successful sale.
Increase Average Order Value
Well, it’s not easy to point out what motivates customers to spend more while shopping from your eStore, but, here we’ll sum up a few factors.
Easy Payment – You may provide a variety of options as a part of payment methods. Allow the users to add the details of a card they want for express transactions.
One-click Ordering – The simple and straightforward layout of the mobile eCommerce app makes the checkout process smooth.
Push Notifications – As stated above, it notifies customers and users about sales, deals, special discounts, or when the product is restocked.
Minimize Cart Abandonment Rates
If we analyze the records from the past, we will discover that mobile applications have comparatively lower cart abandonment rates due to a simpler checkout process. The system keeps a record of shipping and payment details that let users to checkout with a single click. This facilitates the customer to finish the checkout process faster without any distractions.
Additionally, people who approach a store without knowing what they want to buy typically don’t finish their purchases. Actually, the desktop version of your website encourages this activity more than mobile apps do. The customers who approach your eCommerce store through their app are likely those who come well-prepared and may buy from your store.
Increased Retention Rate
Let’s shed some light on a few perfect ways to boast client retention with your mobile app.
Advanced Support – Well, good customer service goes long. You should establish perfect communication between your customers and the store. Customers should only be provided chatbot or live chat as a way to resolve their issues in the app, despite updating to the desktop version.
Exclusive Content – You can deploy promotions that they can only take advantage of through a mobile app.
Reward System – You can make your customers visit again by conducting loyalty programs. It can be in a points pattern that they can use to win a free item or offer them first access to a new season collection, or bonuses on their future purchases.
The Bottom Line
MAKE YOUR IDEA REACH ITS GRAND DESTINY
Boost your sales with finest development services!
Without a doubt, eCommerce mobile applications have so much to offer businesses. Investing in an eCommerce app has many benefits right from brand recognition and exposure to improved customer satisfaction and convenience. Businesses can use mobile apps to gain a competitive edge and reduce marketing and advertising costs with the appropriate plan. eCommerce smartphone apps are vital for conducting business in today’s digital-first environment.
Therefore, if you’re looking for strategies to boost your sales and revenue, think about developing an eCommerce mobile app for your company. Our team of eCommerce app developers can help you build an application that can outperform your competitors and meet your customer’s expectations. Contact our specialists for more information.