How We Increased Conversions by 50% with Better UX Design
Is it possible that today every other business is looking to build a website or an application to boost customer engagement and attract more organic traffic?
Definitely Yes! But is this technique still applicable to boost user traffic? Umm, the answer is no. With the technological advancement and the emergence of several competitors having a digital presence is not enough to increase conversion rates.
Conversions can be boosted by providing customers a captivating, engaging experience through a website or software. But just like other people, you are unaware of the techniques that can help you increase engagement and conversions.
It’s completely fine you are at the right place, this blog can definitely be considered a game-changer for you or other people like you. This blog has covered all the major techniques that can be used to boost conversions and you will also find the challenges faced by your UX design in transforming visitors into conversions.
Importance of Conversion Rates for Businesses
Conversion rates are considered an important metric for every business. They can be termed as a direct indicator of how effectively your strategy or platform transforms your visitors into customers. Conversion rates occur at every step, whether a visitor makes a purchase, fills out a form, or signs up for a newsletter. Every step a customer takes is considered beneficial and fruitful for achieving business goals.
Here are some points showcasing why conversion rates are so important:
Measure of Success:
Conversion rates play an important role in defining the effectiveness of sales, design, and marketing efforts. If this measure shows a higher conversion rate, it means that your strategies are working efficiently. Moreover, if the conversion rate is lower it showcases that you need to improve your strategies.
Revenue Growth:
Enhancements in the conversion rates are directly connected with the revenue of the business. Even a small improvement in the platform can make a big difference in the business’s financial gains.
Optimizing Resources:
If business owners focus on conversions, most visitors can be converted into customers. Instead of adopting marketing strategies to increase traffic, make sure to increase the conversion rate of existing traffic. This process will allow you to maximize the potential of current traffic.
Customer Insights:
Companies can better understand user behavior by tracking and increasing conversions. By emphasizing what motivates customers, what they value, and where they face challenges, companies can improve their product offerings.
Competitive Advantage:
Businesses must optimize their conversion rates to stay ahead of the market. A high conversion rate means that customers are highly satisfied, loyalty increases, and reviews improve.
Improved ROI:
An increase in conversion rates significantly increases the return on investment for development and marketing efforts. This ensures that your business becomes more cost-effective and efficient.
Ultimately, conversion rates are not just statistics; They are the lifeblood of any company that wants to expand and endure. Getting them to prioritize provides a targeted, effective strategy for long-term success.
Understanding the Problem and UX Challenges
Before understanding the strategies for the improvement of the user experience. It is important to know about the challenges faced by businesses to enhance conversion rates. Here we are going to discuss some of the challenges we have encountered:
Complex Navigation:
Some of the platforms are so complex that it becomes difficult for users to locate essential features or information. Complex navigation makes the process difficult for users encouraging them to drop off from the particular software.
Slow Page Load Times:
Slow loading speeds are considered a severe challenge when enhancing conversion rates. Many people leave a site before even interacting with it, which has become a major issue for smartphone users.
Lack of Mobile Optimization:
If a mobile application is not fully responsive, it becomes difficult for users to access it on different platforms. The app must also be mobile-friendly, or it will lead to misplaced buttons, poor touch navigation, and distorted layouts.
Recommended Read: How to Boost Mobile App Growth with Behavior Analytics
Confusing Call-to-Action (CTA):
If CTAs are not properly positioned or inserted they will become useless and won’t provide any further conversions. Improper citation of the CTAs stops people from taking the right action and reduces engagement and conversion rates.
Inconsistent Design Elements:
A multi-page website with inconsistent design features like different fonts for each page, improper color schemes, and design styles reduces the user experience. Inconsistent design leads to a lower brand identity and user trust. So, while connecting with a website development company ask them to give proper care related to the inconsistent design elements.
Overloaded Content:
Overloaded content on the page makes it difficult for users to focus on relevant content which is truly beneficial. This kind of situation confused users and led them to drop off from the site or take any further actions.
Limited User Feedback Mechanism:
Some websites don’t provide a feedback section to the users, which makes it difficult for users to provide feedback to the owners. This is considered an important reason for the reduction in conversion rates.
Make sure to address these challenges if you want to enhance your user conversion rates. Moreover, the resolution of these challenges will allow you to build a more user-friendly platform.
7 Important Attributes of a Good UX Design
To develop a good UX design make sure to follow all the content tips given below. Through these tips you will be able to increase your conversion rates by 50%:
Useful:
Your business website must solve the specific problem of the customers to gain popularity in the market for a particular product. Make sure that these websites provide relevant content and products based on the user’s interest.
Usable:
Your site must be properly tested before it is launched in the market, so while using a website users do not find any complexities or errors. The functionality of the website must be seamless and intuitive with minimum friction.
Findable:
Keep the interface of the application simple and easily understandable. So, users do not face difficulties in locating your websites and navigating content from your site.
Credible:
Ensure to incorporate ratings and review features to build customer trust. Reviews are also used to build customer trust in the products and services provided by you.
Accessible:
The website developed by you must be highly accessible. It should have the capability to work on different platforms and devices without affecting the interface and functionality of the application.
Desirable:
Content provided by your website must be intuitive to attract visitors. Make sure to provide the features and content desired by the customers to gain a positive response from the customers.
Valuable:
While developing a website make sure that you solve certain specific problems of the users. This will allow you to deliver value to the users helping them in certain tasks like making money or fulfilling their goals.
Each network may require a different balance; For example, a top fashion website might emphasize appearance over functionality. But keep these seven things in mind as you think about your UX.
Recommended Read: Optimizing Landing Pages for Conversions: The Complete Guide
Techniques To Enhance Conversion Rates with UX Design
Every brand wants to transform most of its website visitors into customers. If you are one among those who want to boost conversions make sure to follow the techniques given below:
Social Proof
You must have definitely experienced a social-proof situation while making any decision. Social proof refers to a situation when people seek confirmation from other people before making a choice or action.
This technique can also be used to attract more customers by showcasing, to them how our products are helping other people make better decisions. Ratings reviews, and success stories of the customers allow other users to easily trust a new brand.
One of the renowned examples of this technique is how booking.com showcases users’ reviews, ratings, and testimonials to showcase to clients why they are referred to as the best hospitality industry.
Website conversions can also be enhanced by showcasing the best-selling products or the most-watched content to guide users toward your popular services. Other than this you can also plan to integrate social media feeds into the website to build your trust.
Testimonials
You can adopt testimonial techniques to improve website conversion rates. As, testimonials are considered as the best way to build your trust, and develop emotional connection with the customers. Have you ever purchased from a website that has zero reviews? Probably not!
On the other hand, imagine a website that has positive client testimonials. You will definitely purchase from a site that has good user feedback. Based on stats 90% of the customers check testimonials before purchasing a product.
Brand or Client Associated
Every brand should include a section of their collaboration with the brands and clients to help other clients make an informed decision. This is also considered the right way for social proofing as customers would like to prefer a brand that has been trusted by a renowned person or a business.
Whenever you visit a new website that has logos like Google or Microsoft, it rapidly shows a different validation for a particular site or a business. The research report says that customers’ minds work with the concept that if big names trust them why can’t I? This process leads to an increase in conversion rates.
Client or brand association logos can be considered an essential element for the success of the UX strategy.
Explaining the Process
Make sure to keep the process of ordering as simple as possible. Usually, customers prefer to buy a product that is simply understandable to them. To resolve this problem you can also adopt a new technique of explaining your process through a website.
For example, if you are a food delivery business, make sure to tell your customers that once an order is placed you will get the products within 10 minutes, customers can also track their order via a tracking ID. All these steps show customers that they can easily enjoy the products they want.
This process can help you to gain user experience and boost conversion rates. It also builds user trust, simplifies the decision-making process, and reduces the hesitations of the customers.
This process can improve conversion rates by 25-35%.
Limited-Time Offer
Keep on running offers on your site during special occasions like Christmas, Good Friday, and more. This limited-time offer attracts users’ attention and helps them purchase more items.
These techniques create a sense of urgency in the user’s mind by showcasing to them the limited availability of the offers. For example, when you see a 2-hour offer on your favorite brand you try to make a rapid purchase instead of delaying due to a fear of the limited time availability.
Tactics like flash sales or countdown timers can help businesses increase conversion rates by 30-35% and it can also help them boost engagement. When the users are facing urgency they tend to make decisions immediately instead of waiting.
Remove Issues that Reduce Credibility
Make sure to regularly optimize your website to improve credibility. So, while identifying the features make sure to avoid sloppy website and copywriting as they will work against you. Make sure to remove all the spelling and grammatical errors.
Additionally, make sure to regularly update your blog section and social media channels to drive regular organic traffic from the site. You just also check internal and external links that are working properly.
Call-to-action Buttons
One of the major features of a website is to have a CTA button as it ensures to provide a clear direction to the user whether they need to sign up, buy, or learn more about the product. CTA’s must be appropriately placed to reduce confusion and lead users smoothly to the conversion trap.
For example, every service-based company provides a form that allows them to collect user’s details. These details allow them to know about their interested clients. So, CTA buttons play an important role in factors like creating urgency, increasing engagement, guiding users, and simplifying decisions.
These CTA button techniques can help brands increase conversion rates by 12-20%. Make sure to keep the proper placement of the messaging system, personalization, or CTA buttons.
Final Words
For many good reasons, UX design and conversion rates are directly related to each other. If the UX design of your website is appealing it will lead to an enhancement in conversion rates. Better UX will also help you to fulfill your demands and needs.
But, to analyze the demand of the users you need to conduct proper research on your target audience. Make sure to collect a complete 360-degree view of the customers to provide an accurate products and services as per their interests.
Other than all these factors through this blog, you must have also come to know about certain techniques that can help you boost conversions. For integrating all the techniques shown in this blog can also get help from a renowned UI/UX Design Service Company. With the help of a good website attributes and techniques can now convert most of your visitors into customers.
0
