Why is a mobile app crucial for startup success in eCommerce?Vikash Soni
In today’s digital era it is apparent that mobile apps play a very important role in connecting businesses with the target audience. According to Statista, there are more than 6 million people in the world who are using mobile phones which is around 83% of the world’s total population.
Thus, developing an e-commerce application for your startup will help you to gain more exposure and accomplishment. It is predicted that e-commerce sales will reach $6 trillion by 2024. So, If you are a startup business owner and looking forward to the success of your brand, you must have your e-commerce app.
So keep reading the blog to know more about how e-commerce app development services will help you for your startup success.
Top Reasons Why A Startup Needs A Mobile App
1. 24*7 Customer Support
Good customer service and support will help your business go a long way. If you want your business to succeed then you should establish solid 24*7 communication between your store and your customers. And a mobile application can become a platform for your business where your customers can connect anytime with you.
2. Getting Feedback
Feedback is one such thing that is very important for any type of business regardless of its type. A reliable mobile application will help you to get feedback from your customers like their shopping experience, positive points, and negative points. This will ultimately help your business to take necessary further actions according to your customer’s feedback.
3. Data Collection
If you are knowing your user’s interests and behavior then you can better use it in gaining competitive advantages. It will help you to establish a better relationship with your customers. So, a mobile app can help you to collect your user’s data and interests that you can further be used to provide a seamless customer experience. Also, this will help to suggest products to the customers according to their interests.
4. To Expand Reach
Your business can experience a new level of success if its reach gets expanded and a mobile app can help you to achieve this reach and approach. Getting orders online and delivering the items to customers’ doorstep can be an effective perspective. So regardless of your business’s physical presence, you can serve users worldwide with a mobile application.
5. Mobile App Responsiveness
Most people nowadays prefer a mobile app over a website because when compared to a website, mobile apps significantly take less time to complete an operation. So the user will not get distracted and this seamless app experience will encourage them to purchase more products.
6. Secure Payment Options
Payment methods are always a major concern for every user making an online purchase. Various payment methods such as online banking, UPI money transfer, ATM card, and digital wallets should be integrated into the app to make the payment process more efficient for the users.
7. Push notifications
Do you know what push notifications are? These are the messages which usually appear in the form of an alert or reminder on the user’s mobile phone.
You can incorporate this push notifications feature in your app to increase user engagement. These ensure high delivery rates and are a cost-effective option as well.
It is a fact that there are multiple apps in the market for which a user can opt for. Branding is very important as it ensures that customers will choose your brand despite others available in the market. So, with a dedicated mobile application, your brand will get more recognition and customers as well.
This is all for the importance of mobile apps for your startup’s success. Now let’s have a look at some points that should be considered to develop a successful mobile application.
MAKE YOUR IDEA REACH ITS GRAND DESTINY
Get assistance in creating a safe & engaging app to expand your eCommerce business
What is the correct methodology to develop a successful mobile app?
1. Determine the Objective
The first and most important step in developing a mobile app is that you get your requirements altogether and have a clear understanding of your vision. The idea should be unique and innovative to improve your business efficiency and to offer good quality services to your customers.
2. Proper Research
Once you get the proper idea of your app, then you can jump to the next step which is to do thorough research to make the best of your app idea. Researching can be beneficial as it helps you to get a better understanding of how the marketplace is and how you can make a unique app stand out from the competition.
3. Fix a Budget
You should fix a proper budget for your e-commerce mobile app as this can be a great investment in the long run for your business. You can also take assistance from numerous mobile app development companies and make a budget according to your requirements.
4. Choosing the type of mobile app
Next, you should determine which type of mobile app you want. There are two types of mobile applications used for eCommerce apps:
- Native Apps- These are specifically designed for mobile platforms like ios and Android.
- Progressive Web Apps(PWA)- It is a type of application software with the functionality of an actual native app.
5. Testing & Launching of the app
No matter how thoroughly the process of development is followed, some gaps will always remain there. Therefore testing of the app should be done to ensure that there are no bugs in the app.
Now after a long process of development, your final product is ready to launch. Make sure that you improve the visibility of your app by doing the proper App Store Optimization.
6. Marketing of the app
By using different SEO, SMO techniques, and advertising strategies you can do your brand promotion to gain more leads and profits. Always take the required feedback from your audience to evolve your product timely.
Must-Have Features In Your E-commerce Application
Detailed Product Information
Detailed product pieces of information should necessarily be in the app so that the user can have a better understanding of the product. Providing proper product descriptions will help you to attract more potential customers.
Product Filtering & Sorting Option
Proper product filtering and sorting options will make product searching easier for customers. Users can quickly find the products they are looking for without having to browse through the entire application and will deliver a positive customer experience to the users.
You can showcase your product to the customer in the real world by equipping your eCommerce app with Augmented Reality. A report stated that 63% of users said that augmented reality has improved their overall shopping experience. AR is an interactive and effective option that should be there in the app as it has made it possible for users to experience a virtual shopping experience.
It is casual that whenever a user likes any product, they need a folder to save that product they are interested in. So, the wishlist option should be there in the app to streamline your customer’s shopping experience.
Also, these can be beneficial for your brand as well because after knowing your customer’s interests you can display the products on the feed according to that and there are chances that the user will end up buying more products.
Multiple Payment Methods
Multiple payment options are a must-have in an eCommerce application. Below are some of the options that should be considered to provide a seamless shopping experience to users:
- Bank Transfers
- UPI money transfers (Paytm/G-pay/Phone-pay)
- Credit Cards
If a customer will get satisfied with your payment options, they will check out your app again and will buy more products.
It is very important to provide a great customer service experience to the users because if you will not provide satisfactory services to your customers then they will not trust your app. It gives comfort to your customers whenever they purchase from your e-commerce application.
How DianApps Will Help You To Develop A Successful E-commerce Mobile Application
To conclude, It is predicted the e-commerce market will reach a net worth of $24.3 trillion by 2025. Developing an effective e-commerce app is not an easy task but with the right mobile app development company, you can develop an engaging mobile application.
We are an industry leader in eCommerce app development services and with the proper knowledge and expertise, we can help you to develop a successful mobile app for your startup. We have a team of experienced mobile app developers that are committed to providing you with innovative and unique development solutions according to your needs and requirements. You can take your eCommerce business to the next level of fame and success by connecting with us for eCommerce development solutions.
So what are you waiting for? Get in touch with us today to get started with your app development journey.
The average cost to develop an e-commerce app by an e-commerce development company for a startup can be $21,799. However, the cost can be as low as $7,500 for an application with less number of features.
Here are some of the key benefits of an e-commerce application:
- Makes it easy to understand the customer’s preferences.
- Brand recognition and efficiency.
- Improved conversion rates and personalized shopping experience.