How Mobile App Design Companies Create an Effective Brand Identity?

Did you know, that people open an app over 11 times every day? About eighty-five percent of the time people spend on their phones is using mobile apps, and most of that time is spent on apps they’ve installed themselves. 

But what entices them to download these apps among hundreds of others and use them repeatedly? 

It’s the Design, Functionality, and of course the branding!

The logo or app icon is the first that users see while searching for the app. So as a matter of fact, these two things say a lot about your brand. 

Not to mention, the competition is high with such a huge number of apps available in the Google Play and Apple App Store. You need to sink in a mobile app not just needs extraordinary features and quality but also a catchy design and strong branding to compete. 

The design of your app should create a sense of relatability and attraction among the users to create a long-lasting impression and an urge for them to download it. Since there are a lot of intricacies involved in designing to create an effective brand identity, it’s better to hire a mobile app design company and get it done from them. 

If you are thinking about the ways through which app design companies can help you in branding, then this blog is for you! 

What is Mobile App Branding?

Branding in 2024 is an integral part of any marketing strategy. Without good branding, your product may go unrecognized and mix in with unsuccessful products. Branding allows businesses to create a special identity in the minds of people.

So, what does branding actually mean?

Well, it involves activities that give a product or service its own identity and recognition in the market. It’s about promoting awareness and making a product stand out.

When it comes to mobile app branding, it’s a bit more complex. It involves several elements, such as:

• the app’s name, 
• logo (the main identifier of the company or product)
• font color (which should match or complement the logo)
• app background (which should suit your product or service)
• slogan for the brand
• detailed description of your service or product.

To learn how to build a branding strategy for your mobile app, let’s understand why mobile app branding is so important.

Why Mobile App Design is Important for Your Brand Identity?

1. Building a strong brand presence

A smooth and attractive app design helps people recognize and trust your brand. It’s a chance to showcase your company’s name, logo, and style clearly and consistently across all devices. When users easily adapt to your app, they become more loyal, which boosts your brand’s value. According to a Clutch report, nearly fifty percent of small businesses already have a mobile app, and another 30% plan to create one to increase their brand visibility. This shows how important good app design can be for growing your business.

2. Prioritizing loyal customers 

With a good branding strategy, you can retain loyal customers. However, to do so, you will have to speak to customers, deliver what you have promised, and offer an exceptional UI and UX of the app. Thus, the branding of your app is connected to its design. It helps you create stronger and more lasting connections with your users that will eventually turn into loyalty. 

3. Positive User Experience

A well-designed app enhances user engagement and makes it easier for customers to navigate. This boost in interaction can lead to higher conversion rates and foster long-term loyalty. Key features like smooth navigation, quick loading times, and responsiveness create a positive user experience, which increases satisfaction. A great user experience not only builds trust with users but also strengthens your brand identity.

4. Competitive Edge

Nowadays, an app with a good UI/UX can help your business stand out. Investing in fresh designs and a smart app structure shows your business is genuine and up-to-date. Apps also give valuable insights into what customers like and how they use the app, helping you create better strategies. For example, Netflix uses its app to suggest shows based on what you’ve watched, keeping users engaged and making it stand out from the competition.

5. Increased Revenue

Apps with great design can boost your revenue by offering various ways to earn money, like ads, in app purchases, and subscriptions. Studies show that global spending on mobile apps is expected to rise by ten percent in 2024, hitting over USD 260 bn. By using smart design and monetization strategies, you can significantly increase your business’s income.

6. Optimized Business Workflows

A solid-designed app can streamline various business tasks, like managing inventory and customer service. For example, retail giants like Amazon and Nykaa use their apps to track orders and suggest products based on user behavior. This helps them stand out and grow their business. Good app design not only boosts performance but also cuts costs. A Business Insider report shows that businesses using mobile apps see a 50% increase in efficiency, helping them reach their goals faster.

7. Better Marketing Opportunities

If your app has a better UI, it can help you run targeted marketing campaigns using user data and location. For instance, offering festival discounts or special deals becomes easier with an app that collects and uses this information. Apps like Paytm and Google Pay use referral codes and exclusive offers to boost downloads and grow their business. Good app design is like a marketing cheat sheet that can help your brand connect with customers and expand effectively.

How Can Mobile App Design Companies Can Help You Build a Strong Brand Identity?

Design a Memorable Logo and App Icon

Should your app icon be the same as your company logo? While many businesses do this, it’s not always the best idea. Experts from various UI/UX Design firms suggest treating your app icon differently from your website logo for a successful mobile branding strategy.

The main difference is in the size and shape. A logo can be created in various sizes and proportions, but an app icon must fit the specific requirements of app stores. It should be designed to look good at every resolution.

Enhance User Engagement

Including ways for users to interact with the app is a great strategy. For non-gaming apps, your app designer can add features like leaderboards, badges, challenges, bonuses, ratings, and reviews to keep users motivated. Using graphics that match your brand style helps increase brand awareness and makes your app more recognizable. You can also let users share their high scores with family and friends, which will help boost your app’s reach and visibility.

Incorporate Referral Programs

Another great strategy for user interaction is offering rewards for referrals. Let users earn points, bonuses, or extra discounts when they refer the app to a friend. This urges more people to share the app, leading to more downloads. The more downloads you get, the higher your app will index in app stores for related keywords.

Focus on User Experience

The customer is king, and every business should keep this in mind to achieve success. The same goes for developing an app. Whether you’re in the planning stage or have already created the app, it’s crucial to research what your customers want. List what your users are looking for in your app and gather more insights through research. Understanding customer needs will help you build a user experience design that focuses on your brand.

Choose a Catchy and Relevant App Name

Before you start building the app or planning your strategy, it’s important to choose a name for your app. The name should resonate to what the app does, and it should be catchy, short, and easy to remember.

Create Effective App Landing Pages

A landing page is a web page focused on a specific goal and encourages quick action from visitors. Creating landing pages that align with your website is crucial for mobile app branding. These pages should provide a direct download link for the app and a quick overview of its features and benefits. You can also create different landing pages based on what your target audience needs. For example, you could have a landing page that explains the installation process in detail.

Provide Built-in Customer Support

Customer service is essential for every brand and a key part of your branding strategy. Your app should have an option for users to contact support for help with issues, questions, or feedback.

Know How a Mobile Design Company Like DianApps Can Help You Create a Brand Identity That Works Wonders…

DinaApps is a UI/UX design agency that takes care of everything from idea to final design and development. Our team creates user-friendly interfaces for mobile and web products that boost engagement, cut maintenance costs, and provide a smooth, consistent experience.

How do we do? STRATEGIZE, DESIGN, IMPLEMENT, and Voila!

We can help you design an app that delivers outstanding results such as: 

• User Engagement

Your mobile app should help your business make money. Simple features like guiding users to your location, letting them contact you, or collecting their social media info can make a big difference. DianApps helps you create an app that works well with your other digital platforms.

• Consistent Branding

Fonts, colors, images, and logos should all match your brand. When DinApps designs your mobile app, we make sure it fits with your current brand strategy. We focus on keeping everything consistent because a strong brand leads to success. Whether we’re updating your existing brand or starting from scratch, our team ensures your app is set up for long-term success.

• Sizeable Elements

Think about how a website looks on your phone compared to your computer. Even though it’s the same site, the best experience changes with the device. For smaller screens, you need bigger buttons, text, and images. DianApps helps you design your app with the right sizes so users don’t have to keep zooming and adjusting.

• Easy to Understand

Mobile apps are designed for touch, not just clicks. DianApps adds easy-to-use controls that fit perfectly with your app. Think about your favorite mobile apps—what makes them stand out? It’s often their simple, intuitive navigation. Features like clear text and colorful buttons can make a huge difference in how much people enjoy using your app. 

Final Takeaways

Last but not least, a mobile app development company should keep in mind that designing is a very thoughtful process that needs your attention in all phases. It can either make or break your brand as the design is the first thing that will leave a lasting footmark on your brand. 

So, if you get it done in the right way, a mobile app can boost your sales, increase your ROI, and also the popularity of your brand. Not to mention, the major components of a branding strategy are the UI/UX design and target audience. So, the more simple and engaging the interface is, the better the result will be. However, it will also depend on the research and your customer’s demands. 

If you’re building an app of your own or need help with the current one, our experts in mobile app development services are ready to assist and take your project to another level.