How Can You Leverage White Label Sports Betting Platforms for IPL 2025?

White Label Sports Betting Platforms for IPL 2025

How Can You Leverage White Label Sports Betting Platforms for IPL 2025?

Indian Premier League has started in full swing, and cricket fans are going crazy, cheering their favorite teams to win the IPL 2025. How can sports business owners or enthusiasts leverage this opportunity and make money while keeping sports lovers entertained and hooked? 

Invest in creating a white-label sports betting mobile application!

Yes, you heard it right! But what is a white-lable sports betting app? To speak straight, it is a convenient way for businesses to enter the betting industry market without the need to build an app from scratch; they can simply leverage the pre-existing or fully functional platform with the help of a software development company that specializes in sports betting. 

The term “white-label” indicates that the product can be rebranded or customised by the owner to perfectly align with their brand image and business scope.

From knowing which platform is best for IPL betting for inspiration to capturing future-proof strategies to help increase winnings in the IPL 2025 betting and helping you leverage White Label Sports Betting Platforms, this blog will be your JACKPOT to win in business. 

How Do White-Label Apps Work For the Sports Betting Industry?

How Do White-Label Apps Work For the Sports Betting Industry

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White-label apps in the sports betting industry work by providing a ready-made, customizable solution for companies that want to offer sports betting services without having to build a platform from scratch. 

Essentially, a white-label app is a fully functional, pre-built sports betting platform that is branded and tailored to the needs of the purchasing company. Here’s how they work:

Before we go ahead, we would also recommend reading white-label mobile app development services for Agencies

1. Pre-Built Platform

A white-label sports betting app comes with all the core features and functionalities that are needed for a betting platform. This typically includes:

  • Sports betting odds and markets
  • Payment gateway integrations for deposits and withdrawals
  • Live odds and real-time data feeds
  • User account management and security
  • Betting odds calculation and settlement systems
  • Casino games (if included in the offering)
  • Bonus and promotions management

2. Customization

Although the app is pre-built, the key selling point of white-label apps is their high level of customization. Companies can modify the app’s branding, color scheme, logo, and user interface (UI) to align with their own brand identity. Some white-label solutions also allow for deeper customization, such as modifying the user experience (UX) flow, adding or removing features, and integrating with other third-party systems.

3. Regulatory Compliance

The sports betting industry is highly regulated. White-label app providers ensure that their platform is compliant with the various gambling laws in different jurisdictions. They provide the necessary tools and support to help operators meet the specific regulatory requirements of the markets they are targeting. This includes player protection measures, anti-money laundering (AML) features, and responsible gambling tools.

4. Backend Support and Maintenance

White-label providers offer backend support, including maintenance, updates, bug fixes, and server management. This takes the burden off the purchasing company, allowing them to focus on customer acquisition, marketing, and business growth, while the white-label provider handles the technical aspects. It also ensures that the platform is always up-to-date with the latest technology and security patches.

5. Revenue Model

The revenue model for white-label sports betting apps typically involves a licensing fee, which can be a one-time payment, a recurring fee, or a revenue-sharing agreement. The revenue share model is particularly common, where the white-label provider takes a percentage of the operator’s earnings (e.g., a percentage of the bets placed or revenue generated).

6. Fast Time to Market

One of the main advantages of using white-label apps is that they drastically reduce the time to market. Since the app is already developed, tested, and compliant with industry standards, a company can launch its sports betting platform much faster compared to building a platform from scratch.

7. Scalability

White-label solutions are designed to be scalable, so operators can expand their offerings and user base as the business grows. Whether it’s adding new sports markets, casino games, or payment options, a white-label app allows for flexibility in scaling the platform as needed.

8. Marketing and Customer Acquisition

Marketing and Customer Acquisition

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With a white-label app, operators can focus on marketing and customer acquisition rather than on developing the technology. They can use existing marketing strategies to promote their brand, and the white-label solution usually comes with features that facilitate customer engagement, such as loyalty programs, push notifications, and promotions.

9. Integration with Third-Party Providers

White-label sports betting apps are designed to integrate seamlessly with third-party providers, including:

  • Payment providers (e.g., PayPal, Visa, MasterCard, cryptocurrency)
  • Odds suppliers (e.g., Betradar, Kambi)
  • Risk management and fraud detection systems
  • Casino game providers (if applicable) This flexibility allows operators to tailor the platform to their specific needs and integrate it with preferred services.

10. Customer Support

White-label providers often offer customer support services, ensuring that any issues or questions can be addressed quickly. This can include both technical support for the platform itself and customer service solutions for players, ensuring that the platform operates smoothly and that customers have a positive experience.

Top 5 Sports Betting Apps For IPL 2025 That Can Inspire Your Business 

When considering investment in a sports betting app for IPL 2025, it’s crucial to analyze successful examples that showcase unique selling points (USPs). What are the safest betting platforms for the IPL 2025? Let’s inspire you with the following top 5 platforms, each with a distinct feature or approach:

1. Bet365

USP: Comprehensive Sports Coverage & In-Play Betting

Bet365 is a global leader in sports betting, known for offering a vast selection of sports markets and providing live betting on major events. Their in-play betting feature allows users to place bets while the game is ongoing, which is perfect for the fast-paced nature of cricket, especially during IPL matches.

Offering real-time betting options during matches can create more engagement. You could integrate dynamic in-play betting features that let users wager on outcomes like the next bowler, runs per over, or player performance stats.

2. FanDuel Sportsbook

USP: User-Friendly Interface & Fantasy Sports Integration

FanDuel has made a name for itself by combining sports betting with fantasy sports, offering users a seamless transition between fantasy leagues and traditional betting. The user interface is simple, with easy navigation that attracts casual users and seasoned bettors alike.

Integrating fantasy cricket with traditional sports betting could attract users who love the strategic aspect of fantasy leagues. You could create a platform that combines IPL fantasy cricket with real-time betting to offer an immersive experience.

3. 10Cric

USP: Focus on Cricket & India-Specific Features

10Cric is a sports betting app that targets Indian cricket fans, offering a wide range of cricket markets and promotions tailored for the Indian audience. Their deep focus on cricket, especially the IPL, positions them as a go-to platform for cricket enthusiasts in India.

Developing an app that focuses heavily on cricket, with features like personalized IPL content, live updates, player statistics, and IPL-specific bonuses, can resonate well with Indian fans. Offering IPL-centric promotions and betting types could make the app stand out.

 4. Betway

USP: Live Streaming & Betting Integration

Betway’s integration of live streaming with their betting platform allows users to watch the games and place live bets simultaneously. This seamless experience keeps bettors engaged throughout the match.

You can create a similar offering where users can live stream IPL matches directly within the app, providing a holistic experience of watching and betting in real-time. This feature would enhance the app’s appeal to users who want a more immersive experience.

5. Parimatch

USP: Localized Sports Betting & Focus on Mobile Experience

Parimatch is known for its focus on mobile betting, with a responsive app and a highly localized user experience. It tailors its offerings based on the user’s region, including region-specific odds and bonuses, making it attractive for local audiences.

A mobile-first approach is essential for a market like India, where mobile internet usage is dominant. Offering a localized IPL experience with region-based bonuses, promotions, and language options can help cater to diverse IPL fans across India.

Need to find more best sports betting apps in 2025? Here’s the complete list!

How to Leverage White-Label Sports Betting App For IPL 2025? 

It’s time to discuss the main highlight of our blog– What strategies can help increase winnings in the IPL 2025 betting? 

As the Indian Premier League is considered one of the world’s biggest T20 tournaments, the roadmap to leverage this inning’s season must also be authentic and legendary. 

So, to increase winnings in the IPL 2025 with a white-label sports betting app, you can focus on boosting user engagement, maximizing profits, and enhancing the overall betting experience. 

1. Offer In-Play Betting & Live Markets

In-play betting, also known as live betting, allows users to place bets while the match is happening. This significantly increases the volume of bets placed during IPL matches. Bettors can wager on changing odds, such as the next over, the next bowler, or individual player performance (e.g., runs or wickets).

Offer In-Play Betting & Live Markets

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  • Ensure your white-label app has seamless in-play betting integration with live odds updates. 
  • You can also offer micro-betting, such as betting on specific events within a match (e.g., number of boundaries in an over), to engage users throughout the game.

2. Leverage Personalized and Targeted Promotions

Offering tailored promotions increases customer retention and incentivizes more betting activity. For example, promotions like “Bet on every IPL match and get free bets” or “Deposit bonuses for the first 100 bets placed” encourage users to stay active.

everage Personalized and Targeted Promotions

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  • Utilize data analytics from the white-label provider to target specific user segments with customized bonuses and offers. 
  • You can create promotions based on the user’s betting behavior (e.g., increased bonuses for frequent bettors or special offers for users who place IPL bets).
  • Personalized push notifications can remind users about IPL events and boost re-engagement.

3. Integrate Fantasy Sports with Sports Betting

Combining fantasy sports with sports betting can increase engagement and attract new users. Users who enjoy fantasy cricket can be encouraged to place traditional bets on IPL matches once they are already using your platform.

  • Offer fantasy cricket leagues specifically designed around the IPL, and allow users to place bets on individual players’ performance.
  • For instance, users can bet on whether their fantasy team’s captain will score over 50 runs, or if a bowler will take more than 2 wickets. This creates a dual opportunity for users to win through fantasy sports and betting.

4. Implement Dynamic Odds and Betting Markets

Dynamic odds react to real-time events, creating more opportunities for bettors to place bets. This can encourage users to place more frequent bets as the odds fluctuate during matches.

  • Integrate a dynamic odds feature into your white-label app that updates in real-time based on match progress. 
  • For example, you can adjust odds for a team’s chances of winning after every over, player performance metrics, or the weather conditions that might affect gameplay.
  • Offering niche betting markets like “most sixes in a match” or “highest batting partnership” can also add diversity to your offerings.

5. Optimize the Mobile Experience

The majority of IPL fans are likely to place bets via their mobile devices. A user-friendly and responsive app encourages more frequent use and longer sessions, increasing betting activity and the chance for users to place more bets.

Optimize the Mobile Experience

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  • Ensure that your white-label sports betting app is optimized for mobile use, offering fast load times, easy navigation, and seamless in-app betting. 
  • Consider implementing a live score and match timeline within the app so users can follow along with the action while betting.

Also read: How to build a sports betting app the complete roadmap!

6. Use Data Analytics for Better Betting Insights

By analyzing player and team performance data, you can offer more insightful betting options and predictions, which can increase the number of successful bets placed on your platform. Data-driven insights help bettors make informed decisions, potentially leading to higher wager amounts and more frequent bets.

  • Provide detailed statistical analysis and match previews based on historical data, player form, and team performance. 
  • You could offer features like “Betting Tips” or “Player Performance Insights” to guide bettors, enhancing their betting strategy.

7. Offer Multi-Bet and Parlay Betting Options

Multi-bet and parlay betting options allow users to place bets on multiple outcomes in a single wager, which increases the potential value of each bet. If users win a parlay, they can see much larger payouts, increasing user excitement and repeat bets.

  •  Introduce multi-bet and parlay options that focus on multiple IPL outcomes, such as a combination of match winner, top scorer, and total wickets. 
  • Offering higher odds for parlays can increase the overall volume of bets and attract high-rollers who enjoy riskier betting.

8. Incorporate Gamification Features

Gamification elements, like leaderboards, achievements, and progress rewards, can increase user engagement. The more time users spend on your app, the more likely they are to place additional bets.

Incorporate Gamification Features

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  • Integrate gamified features such as betting challenges, reward points, and achievements (e.g., “Bet on 10 IPL matches in a row” or “Place a parlay with at least 3 selections”).
  • Users could earn points for each bet placed, which can be redeemed for free bets or other rewards.

9. Enhance Security and Responsible Gambling Features

Ensuring that your platform is safe, secure and offers responsible gambling tools not only builds trust but also keeps your users coming back. Secure platforms with built-in limits, player controls, and responsible gambling options help protect both the players and the business.

  • Utilize the white-label app’s security features to offer fraud detection, responsible gambling tools (e.g., self-exclusion, limits), and secure payment options (e.g., two-factor authentication for withdrawals).
  • Creating a safe environment encourages users to bet more freely.

10. Engage with IPL-Themed Events and Community Building

Building a community around the IPL event can help increase user retention and attract new customers. Engaging users with IPL-themed events, such as “Predict the Winner of IPL 2025” competitions or fan-based challenges, can increase brand loyalty and app usage.

Engage with IPL-Themed Events and Community Building

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  • Run exclusive IPL promotions, contests, and challenges (e.g., “Best IPL Bet of the Day”). 
  • Encourage users to share their predictions, discuss matches, and interact with other bettors on social media platforms or within the app itself. 
  • Building a social, community-driven platform can increase user interaction and boost the frequency of betting activity.

How Can DianApps Help in Leveraging White-Label Sports Betting Apps For IPL 2025?

DianApps, a company known for its expertise in sports app development services, can play a significant role in helping businesses leverage a white-label sports betting app for IPL 2025.

With a focus on scalable, user-centric, and cutting-edge technology solutions, DianApps can help businesses unlock the full potential of the sports betting industry. 

  1. DianApps can tailor the white-label app to match your brand, focusing on IPL-specific themes, odds, and player stats.
  2. Ensuring a fast, mobile-friendly app that offers a seamless betting experience, critical for Indian users.
  3. DianApps guarantees robust security and regulatory compliance, ensuring safe transactions and legal adherence.
  4. Leveraging AI, DianApps can enhance personalized recommendations, predictive analytics, and dynamic odds adjustments, creating a smarter betting experience for users.
  5. With white-label platforms, DianApps provides an affordable, scalable solution, reducing the cost of development and enabling faster time to market.

Frequently Asked Questions

When using a white-label sports betting app, you have the flexibility to customize the branding and some aspects of the user interface (UI). For example, you can change the logos, colors, and the design of the app to match your brand. The degree of customization can range from simple tweaks like colors and fonts to more advanced features like the user experience (UX) flow, betting options, and integrated promotional tools. Essentially, you get a functional platform that fits your business’s identity.

Setting up a white-label sports betting platform can take a relatively short time compared to developing a custom solution. The time frame typically depends on how much customization is required. Many white-label providers offer platforms that are nearly ready to go, with the only major tasks being the addition of your branding and any specific integrations. Depending on the provider, you could launch your app in as little as two weeks, which allows businesses to enter the market quickly.

White-label providers typically work on a licensing fee or revenue-sharing model. With a licensing fee, you would pay an upfront cost or a recurring fee for using the platform. Alternatively, the revenue-sharing model allows you to share a portion of your profits with the white-label provider. This can be a percentage of bets placed or a share of overall earnings. This flexibility in the revenue model allows you to choose the option that best suits your financial goals and operational scale.

Most white-label sports betting apps are designed with flexibility in mind, including integration with multiple payment gateways. Whether you prefer traditional options like credit/debit cards or modern solutions like e-wallets and cryptocurrencies, providers often allow for seamless integration. This ensures that you can cater to the payment preferences of your customers, offering a smooth and secure transaction experience.

Yes, several companies specialize in fantasy sports app development, including DianApps, Appsriv, and Mobisoft Infotech, which can create custom fantasy cricket apps for 2025. These companies offer end-to-end solutions, including app design, development, and integration with payment systems, real-time data, and live updates.

One of the leading fantasy cricket app development companies in Jaipur is DianApps. Known for their expertise in mobile app development and fantasy sports, they provide customized solutions, advanced features, and seamless user experiences tailored to the fantasy cricket market.


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