Salesforce Lightning: Why It’s a Game-Changer for Businesses
Salesforce was considered one of the best Customer Relationship Management Software (CRM) until the innovation of Salesforce Lightning. With the emergence of Salesforce Cloud Lightning, it has become famous for its enhanced customer management capabilities.
It is a framework introduced to streamline productivity, boost the development process, and improve the overall customer experience. In this blog, we will understand the process of salesforce lightning and its benefits for businesses.
Moreover, it has been considered a game changer for businesses due to its ability to provide multiple opportunities to grow from better customization to advanced analytics and enhanced mobility.
Salesforce Lightning is far better than Salesforce Classic in terms of functionality, features, and speed. To know about the exact importance of salesforce lightning in app development.
Let’s dive deeper into this blog to understand the role of salesforce lightning.
Understanding Salesforce Lightning
Salesforce lightning is a component-based framework that is used to improve user experience, bring innovations for businesses, and enhance productivity. Being a modern development framework it allows businesses to build a personalized and dynamic application for their customers and employees. Even a person with a little coding experience can also develop an application using this framework. Salesforce Lightning also allows businesses to achieve their goals efficiently with powerful streamlining processes and user-friendly interfaces.
Due to its consideration as a component-based framework, it enables developers to develop an app with reusable blocks of code, ensuring better scalability and faster development cycles. This framework can be used by both startups and established enterprises to fulfill their needs for app development. A prominent mobile app development company can help you develop an app using this framework, offering customization options and unmatched flexibility.
Salesforce Lightning hasn’t been popularized due to its functionality, but it also ensures a seamless experience for the users. Its flexibility and ease of use make it easier for users to control complex systems. This reduces the learning curve and increases overall productivity, freeing companies to focus on what matters—and deliver outstanding value to their customers.
Top Features of Salesforce Lightning
Salesforce Lightning has multiple innovation features that set it apart from other frameworks of app development for businesses. Let’s read further to know about some of the key highlights:
Lightning App Builder
Companies can easily create a unique app with the help of the amazing Lightning App Builder. The tool’s drag-and-drop capabilities eliminate the need for an in-depth understanding of coding for non-technical users, allowing apps to be developed and deployed quickly.
Einstein AI Integration
Salesforce Lightning uses Einstein AI to provide predictive analytics and insightful information to companies. From customer behavior research to leadership scoring, Einstein ensures that companies can make data-driven decisions with confidence.
Lightning Flow
Lightning flow makes it difficult to automate the complete business processes. But these features provide an opportunity for the users to create workflows and processes visually, reducing the need for manual efforts, and ensuring seamless task automation.
Enhanced Mobile Experience
In this digitally enhanced world, most of the users access an app using mobile phones. So, it is important to consider a mobility factor, while developing an application. Salesforce lightning ensures to design an application in a way so users can easily access dashboards, reports, and applications on mobile devices. Across devices, the responsive interface offers a consistent experience.
Dynamic Dashboards and Reports
Lighting’s dashboard ensures real-time insights into the business performance helping them make an informed decision. This interactive design of the application allows users to easily access the data and customize their views. It also allows users to drop down into data with ease.
Improved Security Features
Security always remains the top priority of businesses be it small or a large enterprise. Salesforce Lightning provides multiple measures to keep your data protected like regular updates and advanced authentication protocols to keep the data secure from potential threats.
AppExchange Integration
With AppExchange businesses can even get access to a wide range of third-party apps and solutions. Salesforce lightning allows users to seamlessly integrate with AppExchange. This integration allows businesses to expand their functionalities and ensures to meet unique business requirements.
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Key Benefits of Salesforce Lightning for Businesses
Salesforce Lightning is considered highly beneficial for modern businesses, let’s look at the aspects through which businesses can benefit from Salesforce Lightning:
Smart and Advanced UI
As compared to the previous version of Salesforce Classic, Salesforce Lightning is considered more adaptable, intelligent, and faster. This platform allows businesses to easily manage their large data and it also ensures to provide a personalized experience to the customers. Businesses can earn huge revenue by adopting this platform as it offers a seamless user experience to customers across different platforms like smartphones and desktops.
Automate the Process of Sales
Salesforce Lightning is considered beneficial for sales representatives as it allows them to work effectively and quickly to generate high revenue. It also ensures to provide multiple different features to fulfill the demand of both the customers and users. It provides a Sales Path feature for the Sales person that allows them to make better decisions and work without getting bothered.
Increased Productivity and Efficiency of the Employees
Usually, all the sales representatives have a vast array of data which is difficult to manage and work upon. So, through this salesforce lightning app, you will be able to work accurately. It also helps employees in managing and keeping track of their data and customer information.
Third-Party Integration
Salesforce allows users to seamlessly integrate third-party apps, which is important for the integration of work orders like contacts, data, assets, and accounts. Integration of different apps allows customers to simply track and evaluate all the data to make improvements in the business operations.
Salesforce Lightning Steelbrick CPQ
Steelbrick CPQ developed in the lightning cloud is much faster and more efficient than other CPQ systems. The sales team can easily capture the entire sales process through this platform. It makes it easy to manage orders and prices with minimal downtime. The complex process of creating a quote can be completed with the click of a button. It is also straightforward to sign contracts, business proposals, documents, and other important data in the lightning cloud.
How is Salesforce Lightning Different from Salesforce Classic?
Salesforce Classic has been an important part for many years, but the emergence of Salesforce Lightning has taken the experience to a whole new level. Continue reading to learn about the major key differences that have made Salesforce Lightning a Game Changer for many businesses:
User Interface
Salesforce Lightning ensures to provide an intuitive, sleek, and modern interface to the application as compared to that of Salesforce Classic. Salesforce Lightning focuses on enhancing the overall user experience and usability. Users can easily navigate the platform, with its visually appealing layout and responsive design.
Advanced Features
Salesforce Classic used to provide the basic CRM functionalities to enhance user experience but Lightning makes an effort to go beyond basics. Some of the unique features of Lightning are Einstein AI, Lightning Flow, and Lightning App Builder. Other than these features it also provides businesses with more tools to grow and innovate
Customization Capabilities
Salesforce Lightning is also very good at customization. The component-based design allows manufacturers to use recycled materials to create bespoke solutions. Compared to the Classic, this makes the platform more flexible to meet specific company needs.
Mobile-First Approach
Salesforce Lightning is developed with keeping mobility in mind. This feature allows users to easily access innovative and complex features on their mobile devices or tablets without compromising on functionality. However, Salesforce Classic provides limited mobile support, which can be treated as a major drawback for businesses with on-the-go teams.
Performance and Speed
The advanced architecture of the Lightning ensures smoother performance and faster load times. The efficient responsiveness of the platforms allows users to efficiently complete their tasks like accessing dashboards and generating reports. These tasks are completed more efficiently with Salesforce Lightning rather than Salesforce Classic.
Future-Ready Platform
Salesforce has clearly stated that Lightning is the future of the platform. Most of the changes and new features are only available on Lightning, although Classic is still supported. Companies can lead the way and use the latest technologies by going electric.
Collaboration Tools
Lightning’s built-in features, like chatter, allow users to communicate easily and share the latest updates seamlessly. These tools improve project management and enhance teamwork. Tools in Salesforce Classic are not as robust as Salesforce Lightning.
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Final Words
Salesforce Lightning cannot be regarded as another upgrade, it is considered a transformative platform that allows businesses to streamline processes, deliver an exceptional experience to customers, and provide innovative features and functionalities. This platform has set a new standard for CRM software development solutions. It has become possible due to its modern interface and advanced features like Lightning Flow and Einstein AI.
Here, we have also explored that by transforming businesses from Salesforce Classic to Lightning, businesses have come across a new level of productivity, efficiency, and growth. If you are looking to build software that can align with the requirements of the modern world, Salesforce Lightning is considered the best option.
Still want to get further knowledge of Salesforce Lightning like the process of integrating and its cost. Ensure to have a conversation with a famous Salesforce App Development company.
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