Top 6 AI Marketing Tools Better Than Chatgpt
Everyone has something to say about Artificial Intelligence these days, Isn’t it?
So do we have! About ChatGPT!
This chatbot has been the talk of town because of its ability to interact like humans and help you like a friend with all your personal and professional queries. It can compose emails, write code, draft reports, generate formulas, and whatnot! The GPT-4o is even a step ahead of its sequential models.
Being recognized on a global level, ChatGPT motivated competitors to bring in their own versions of such chatbots. That being the base, there are a plethora of options available in the market, having different strengths, advantages, use cases, complexity levels, and other factors that create a difference.
Upon doing a lot of research, our experts found out that AI is a powerful weapon for the field of marketers. In fact, these chatbots can do wonders in assisting them.
Of course, we know that many of the marketing teams are using AI tools like ChatGPT for their routine tasks and project completion. But there are many other AI marketing tools that people need to actually discuss.
So, here we bring to you this guide that includes the concepts of AI marketing tools and a list of them. Check it out now! Who knows what works like magic for you?
What is an AI Marketing Tool?
An AI marketing tool is a smart computer program that helps with marketing jobs. It uses advanced technology called artificial intelligence and machine learning to do tasks like predicting customer behavior or analyzing data.
These tools are pretty clever. They take in information that people give them, either from a database or by typing it in. Then, they figure out what to do with that information based on what we ask them or how they’re programmed. After that, they take action, like sending out emails or recommending products.
What’s more, some of these tools can work automatically, which means they can do a lot of the work for marketers without them having to do it all themselves.
Benefits of Using AI Marketing Tools
- Time Savings: Automate business processes for enhanced efficiency.
- Audience Insights: Know and Understand customer trends and behaviors for targeted marketing campaigns.
- Revenue Growth: Drive business towards success through optimized strategies.
- Data-Driven Decision-Making: Make the right choices about future strategy.
- Personalization: Create consumer experiences as per their preference.
As your marketing strategies grow, it’s crucial to build a solid AI tech setup that boosts your market approach. Start by focusing on the easiest areas to improve—the quick wins that can make a big difference.
“Of all a company’s functions, marketing has perhaps the most to gain from artificial intelligence.” — “How to Design an AI Marketing Strategy,” Harvard Business Review.
Also read: AI in SaaS: How AI Fuels the Growth of SaaS Business?
Use Cases of AI Tools in Marketing
Content Generation
With advanced algorithms and large datasets used by AI automate content creation. It analyzes existing content patterns to generate ideas and produce marketing materials like emails, social media posts, and blogs. It’s also effective for scripting videos, ads, and crafting compelling product descriptions with clarity and engagement.
Image and Video Generation
AI uses deep learning and GANs to automate image creation, producing realistic product images for online stores and social media. It also enhances visual branding with logos and creates engaging ads. AI video tools further support marketing efforts by generating high-quality videos, boosting brand visibility and driving conversions.
Marketing Automation and Search Engine Optimization
Conversational AI leverages data analysis to pinpoint consumer behavior trends, aiding businesses in selecting SEO-friendly keywords. It assists marketers in generating content topics, conducting keyword research, crafting titles, understanding search intent, and structuring content effectively for digital marketing campaigns.
Customer Service
AI automates customer service effectively with conversational models adept at understanding and responding swiftly to queries. This includes chatbots, email automation for quick responses, self-service portals with personalized recommendations, and multilingual support, ensuring broad accessibility and enhanced customer satisfaction.
Now, let’s delve into the top 6 AI tools for marketing.
What are the best AI Tools for Marketing?
1. Jasper
Jasper AI, powered by GPT-3.5, is made specifically for marketing content, giving it an advantage over general-purpose AI chatbots in this domain. It features dedicated templates and workflows for applications like ads, social media, SEO, and videos, making it highly user-friendly with minimal coding required. Jasper also generates images and includes a Chrome extension for web use.
The platform offers a comprehensive content creation ecosystem with built-in workflows, pre-trained templates, and integration with popular content editing tools. Key features include a custom brand voice, instant marketing campaign generator, image generator, long-form editor, and SEO support. Pricing starts at $39 per month, with no free plan available.
2. Microsoft Copilot
Copilot, formerly known as Bing Chat, is an AI-powered chatbot developed by Microsoft that utilizes the latest advancements in natural language processing, particularly powered by OpenAI’s GPT-4 Turbo model. Initially unveiled in February last year, Copilot has transitioned from limited to open preview, allowing free access to all users as of May 4 of the same year.
One of Copilot’s key strengths lies in its ability to address two common shortcomings of other chatbots, such as ChatGPT. Firstly, it provides access to real-time information and current events, offering users up-to-date responses. Additionally, Copilot seamlessly links back to the sources it retrieves information from, enhancing transparency and credibility.
Moreover, Copilot boasts a range of features that contribute to its appeal, including multi-modal inputs, image generation directly within the chatbot interface, and the availability of a standalone app for convenient access. Overall, Copilot’s combination of advanced AI capabilities, access to real-time information, and user-friendly features positions it as a compelling alternative for users seeking intelligent chatbot assistance, all offered completely free of charge.
3. ChatSonic
ChatSonic, Writesonic’s AI marketing tool, is designed for creators and built from carefully curated datasets that include customer service dialogues and client feedback. These regularly updated databases enable ChatSonic to generate compelling content generated to resonate with target audiences. The tool also features voice command functionality similar to Siri or Google Assistant, enhancing user interaction. Unique “Personality Avatars” add a personal touch, making ChatSonic a versatile assistant capable of tasks ranging from solving mathematical problems to interview preparation.
Additionally, ChatSonic provides robust analytics and reporting features that offer marketers insights into customer preferences, pain points, and emerging trends. These insights help refine marketing strategies, optimize customer journeys, and boost overall satisfaction. While a free plan is available, users can upgrade to a premium plan starting at 12.67USD per month for one user, with pricing adjusting based on team size.
4. Scalenut
Scalenut is an all-in-one AI tool designed to boost your content marketing efforts from start to finish. It helps small and medium-sized businesses by integrating seamlessly with WordPress, Semrush, and Copyscape. With over 40 AI templates, it goes beyond blogs, crafting everything from product descriptions to website content quickly.
It’s not just a writing tool! Rather, Scalenut also helps in SEO research, ensuring your content is optimized for maximum impact. Whether you’re planning, creating, or optimizing content, Scalenut streamlines the process, making it easier to drive your marketing strategy forward.
5. Gemini
Gemini, formerly known as Bard, is Google’s conversational AI chatbot, which functions similarly to Copilot by sourcing answers from the web, providing footnotes, and generating images within its chat interface. Rooted in Google technology and applications, Gemini offers a familiar user experience for loyal Google users. Unlike many chatbots, Gemini doesn’t utilize the LLM in the GPT series; instead, it employs a model developed by Google.
Users can enhance their experience with Gemini by subscribing to Google’s AI Premium Plan, gaining access to advanced Google models like Ultra 1.0 and Gemini for Workspace. Gemini 1.5 Pro, the latest model announced during Google I/O 2024, boasts an expanded context window and other advanced features. With capabilities such as quick text and image generation, Gemini offers a powerful conversational AI experience for users, available for free.
6. Marketmuse
Marketmuse is an AI tool that helps marketing teams boost their content strategy and SEO results. It includes a content audit feature to assess existing content and find ways to make it better. The tool prioritizes what topics or keywords will bring the most value, guiding teams on where to focus their efforts.
It’s ideal for larger businesses willing to invest in advanced AI tools for business growth. Marketmuse not only suggests keywords but also generates headlines for articles, making it easier to create high-impact content that drives traffic and boosts SEO performance.
How did Big Brands Apply AI in Marketing?
Amazon
Amazon uses AI to enhance your shopping experience by suggesting products based on your previous orders and search history.
Lowe
Lowe’s introduced a bot for personalized shopping suggestions and real-time inventory tracking with Lowebot, improving customer service and understanding shopping behaviors.
Starbucks
Starbucks teamed up with Amazon’s Alexa for ‘My Starbucks Barista’, allowing customers to conveniently place, modify, and confirm orders using voice commands.
Criteria for Evaluating AI Marketing Tools
Features of the selected tool
The features of marketing tools are crucial for assessing their suitability for your business. They help determine ease of use and whether extensive training is needed. Evaluate each tool’s characteristics by testing them to see if they meet your needs and can effectively support your marketing campaigns and AI initiatives.
Cost
When picking a marketing tool, make sure it’s affordable. Some tools cost more because they offer extra features or better support. But it’s important to find one that fits your budget. Look for a tool with a reasonable price that still meets your needs.
Integration
Make sure the AI marketing tools you choose are capable of integrating with other systems. For eg., an AI tool that integrates with your existing CRM ensures seamless data tracking without setting up new accounts. If your team uses various sales management platforms, look for a tool that integrates with multiple systems, enabling everyone to access the same information simultaneously, and enhancing digital marketing campaigns and customer satisfaction.
Scalability
Scalability is crucial when evaluating AI marketing tools. It refers to a system’s ability to handle increased workloads efficiently. A scalable tool allows your business to grow without needing to change your software or hardware, ensuring your marketing strategies and data analysis remain effective as your business expands.
Ease of Use
Simplicity is key. If it’s too complicated to start or takes forever to see results, it’s not worth it. You should get what you need fast and without hassle. Look for tools that are easy to use and help with your marketing plans, like predicting trends with AI.
Customizability
When checking out an AI marketing tool, see how easy it is to customize. Can you tweak it to fit your needs without too much hassle? If you need extra features or changes, does the tool support that? Good support from the company can make a big difference. They can help you make the tool work just the way you want for your business and your customers.
Security
It’s important to keep your data safe. If you’re collecting customer information, you need to make sure it’s protected from hackers or if the company storing it goes under. When looking at AI tools, check if they have good security measures to keep your data safe.
What’s Next?
Making the most out of the potential of AI marketing tools is now the need of an hour. These tools are the master key to unlocking new levels of personalization, reach, scalability, efficiency, and predictive insights. They drive growth and keep enterprises ahead of their respective competitors.
Although we are still in the early stages of the AI technology revolution, marketers have more innovative tools than ever before that can break or make the game. Some of the few tools have free versions available, so be open and experiment with them.
If you’re also looking for digital marketing services with custom AI solutions, DianApps is a pretty good idea. Our team can help you with a multitude of services with a thorough development process
Reach out to our team today!
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