The Future of eCommerce: Mobile App Development Trends to Watch
You must have used Amazon once in your lifetime. But ever wondered how they entered the e-commerce world? They started by selling one product, that is books and today Amazon has the largest e-commerce sales. Now, you get every product you desire on Amazon.
With the innovation of the digital world, today most people rely on digital platforms like Amazon to shop for necessary items. Online sales share in the retail market is expanding day by day and according to the analysis done by Statista, it is expected to reach 20.7% by 2027.
E-commerce sales will likely reach $1.26 billion by the end of 2024, up from an anticipated $579.45 billion in the first half of 2024, according to the report. The majority of e-commerce growth observers intend to collaborate with a top mobile app development company that offers the greatest marketing options.
If you want to know more about the e-commerce business, you must read this entire blog to understand the technological developments in the e-commerce industry and the advantages of starting an e-commerce business in the current market so the situation.
What is an e-commerce Mobile App?
One of the best sources of buying and purchasing products online is an e-commerce mobile application. Is a users make a purchase through these such platform, these sites ensure to provide the best experience to the users. Additionally, it promises that its service satisfies the increasing need for e-commerce while reducing the cost of opening an offline presence.
Key features of e-commerce mobile apps:
- Easy navigation and user-friendly design
- Secure payment options with multiple payment gateways
- Personalized product recommendations
- Push notifications for deals and order updates
- Simple and fast checkout process
- Integration with social media for sharing products
Different Advantages of e-commerce mobile applications
The primary reason for the rise of the e-commerce platform is the expanding demand of consumers. Customers and sellers have come across the various benefits of having a mobile application let’s look at all of them.
Quick and Convenient Shopping Experience
The growing e-commerce industry has made shopping easier for people as products can now be purchased anywhere in the world. So, is considered the quickest method for making decisions.
Secured Transaction Facilities
With the innovation of mobile commerce, online transactions have become safe, these days biometric authentications are provided on the apps. The number of digital users is expected to reach 5.2 billion by 2026 due to increased security.
Enhance Brand Awareness
With an advanced digital solution, more people can access your products. Moreover, customer reach of the brand can be enhanced by advertising products on app stores or social media.
Increased Sales
These apps ensure to provide the best experience to the customers leading to an increase in the sales of products and services. It is beneficial for both the users and the businesses.
Improved user Engagement
E-commerce platforms are also helpful to keep users engaged and informed about the latest updates. It is also increased by providing personalized solutions to the users.
Direct Marketing Channels
With these platforms, you can follow a direct marketing approach, like a push notifications system, and in-app promotions, and send personalized messages to the customers to keep them informed and engaged of the discounts and new arrivals.
Above, the advantages of e-commerce app development, will help you grow your business.
Leading e-commerce Platforms Across the World
In this section, you will encounter some stats related to the leading e-commerce companies across the world. If you are interested in such apps you can hire a dedicated e-commerce app development company to develop an application for your business needs. Look at some best online marketplaces for e-commerce.
- Walmart: Walmart is an online platform that has earned a market capitalization of around $430.6 billion.
- Amazon: Amazon generates, most of the profits from AWS and has a market capitalization of about $1.4 trillion, and is considered to be the most user-friendly e-commerce platform.
- The Home Depot: The company generates revenue from online and offline platforms, is based in the U.S., and has a market cap of approximately $333.1 billion.
- Reliance Industries: Reliance is a giant that expands its capabilities in telecommunications, as well as retail, energy, textiles, and many other sectors. A few years ago, they tried their hand at e-commerce platforms and today they have a market cap of about $210 billion.
- Alibaba: Alibaba is a Chinese company that specializes in various industries such as technology, e-commerce, internet, and retail with a market capitalization of $257.7 billion.
- Prosus: Prosus originated in Dutch, currently it has many online brands like Delivery, OLX, PharmEasy, PayU, and Hero.
Why is it important to Know about the future of eCommerce Applications
With technology constantly changing and companies having to lead the way among competitors, it’s important to understand how Magento website development will change in the future. Understanding emerging trends helps businesses adapt, innovate, and deliver a better shopping experience as consumer behavior continues to move towards mobile shopping. With this information, companies can introduce new products, improve user experience, and guarantee efficiency, thereby increasing customer satisfaction and increasing revenue.
By keeping themselves updated with the future trends, companies can:
- Stay competitive in a rapidly changing market
- Meet customer expectations with the latest technology
- Improve user experience and enhance customer loyalty
- Increase sales and grow their business
Upcoming E-commerce Apps Trends to Consider in 2025
Based on the rising technological demand of the e-commerce market, look at the upcoming trends of the e-commerce application industry.
Artificial Intelligence for Personalized Experiences
Today, in healthcare, e-commerce, finance, retail, and more all these industries are dependent on AI technologies. So, you can make use of AI technology in the e-commerce application as well to provide personalized experiences to customers. It can also be used to track real-time updates of consumer behavior in terms of their likes or dislikes.
The customer Personalization feature allows e-commerce businesses to provide customized experiences to the users. Statista has recorded that 80% of customers return to the app if they get a personalized experience in their first shopping experience.
AR and VR Technologies for Immersive Experiences
Computer-generated images or sounds can be incorporated into the real physical world through augmented reality (AR). However, virtual reality (VR) can provide a computer-generated environment and provide customers with a simulated experience that feels realistic. Special hearing aids are required to experience virtual reality. Today of of the e-commerce platforms are dependent on AR and VR technologies to boost the customer satisfaction.
The IKEA Place smartphone app effectively adds to the facts that IKEA has enhanced. The IKEA Place app allows users to search for digitally reproduced 3D images of various objects using Apple’s ARKit platform.
Voice Searches and Visual Searches
Voice-visual search is supported by emerging AI technology. NLP and machine learning are used to determine the intent of the user’s query through an AI-powered site search feature. It should deliver the most appropriate results. With images, visual search helps online shoppers search. E-commerce business owners can use high-quality images to join the voice and visual search trend. On websites like Google and Pinterest, it can increase the visibility of the store.
As AI and ML technologies evolve, we can expect these two types of insights to become more effective shortly.
Social Media Integration
Nowadays, every other person is active on social media, and if you look at the stats average time of social media usage is 1 hour. So, integrating social media into e-commerce mobile applications can be advantageous for businesses to increase their sales and enhance their social presence. This feature allows customers to share their selected products with their friends for final approval.
Blockchain for Supply Chain Transparency
Though blockchain has been in the e-commerce industry for so many years, its usage is continuously changing. Blockchain is always connected with NFTs and cryptocurrencies because it’s the only append ledger. For the accountants and security professionals among you, this phrase is no doubt familiar, and the transparency that a blockchain ledger can provide can be readily understood.
Blockchain ledgers can be very useful for logistics companies. It will enhance communication with their owner/contractors and provide transparency to their shipping customers. The benefits could also be huge for their business customers, who can use the blockchain to provide real-time shipping and packing information. You can also look at some upcoming trends in the blockchain industry.
Features Required to Build a e-commerce application
While developing an e-commerce application make sure to integrate all the essential features listed below to provide a seamless experience to the users.
Easy Navigation
While developing an application make sure that the UI of the app is simple, so customers can easily search for products also make sure to provide clear information, leaving no chance for assumptions.
Search Options
Ensure to include a search system in the application to provide faster results to the users. To reduce the search timing, you can also incorporate an auto product suggestions feature in the search bar of the app or a website. NLP and Machine learning technologies can also be used for the better search results.
Push Notification
The push notification feature allows e-commerce businesses to update users on the latest launches, promotions, and returns. With this factor, the conversion rate has increased by 37.41%.
Customer Feedback and Reviews
Customer reviews on social platforms, ensure the reliability and trustworthiness of the product. According to research, around 92% of buyers check reviews before buying a product. Customer reviews are the only effective factor that can increase the number of sales.
Simple Checkout Procedure
The checkout procedure of the application must be simple so that customers do not face any kind of complexities at the end of the buying process. Make sure you do not force customers to fill in any confidential information and ensure a fast process.
Order Tracking
You must have experienced a situation where you place an order and eagerly await to receive the product. To address this, ensure your app includes an order-tracking feature to reduce the need for users to rely on third-party apps for updates.
Multiple and Secured Payment Options
Among all the features, one of the most important features of an e-commerce application is to provide customers with safer and more payment options. The application should offer multiple payment methods such as UPI, wallet, credit/debit card, net banking, COD, or EMI.
Final Words
Finally, you need to know the demand and emerging trends in the e-commerce market. These factors can help you decide how to invest and gain a competitive advantage in the e-commerce industry.
It is the best time to invest in this industry, as more than 62% of people today prefer to buy from online stores rather than offline stores The future of E-commerce applications looks bright, a it has a lot of privacy, security, and comfort.
You can connect with experts at DianApps to understand the complete process of custom software development services, using innovative technologies like VR, AR, and voice search.
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