14 Brands Using Mobile Apps Instead of Ads to Build Customer Loyalty

In a constantly changing digital world, companies constantly look for novel and creative ways to engage with their clients and create enduring bonds. Print commercials, television spots, and digital banners are not the main tools used to achieve this objective. Many well-known firms are concentrating on mobile applications because they offer a personalized and engaging means of communicating with customers. Users are more loyal to brands when using apps because they provide great value and are simple and practical.

This trend offers unique opportunities for IT companies focused on software solutions, web development, and app development. By designing unique mobile applications, companies can improve their customer connections and increase sales and customer retention. To foster strong customer relationships, we examine 14 companies in this blog that have effectively changed from traditional advertising to mobile apps. 

If you also want to leverage mobile apps to enhance brand loyalty you can connect with a leading mobile app development company to provide innovative solutions to your customers. 

What Questions Should Brands Ask Before Creating An App

Brands should thoroughly analyze their objectives, target market, and overall strategy before launching a mobile application. Here are important questions to ask:

• What problem does the app solve? The app’s obvious value should be directly addressed to the needs or preferences of your customers. The app should provide a specific function, such as an enhanced user experience, personalized features, or improvements.
• In what ways will the app improve the user experience? Today, consumers are increasingly interested in dealing with companies that improve their lives or reduce their burdens. Consider how the app can help its users, whether with rewards, loyalty programs, or special improvements to their lives.
• Is the app easy to use? Good software should be simple and easy to use. An app that is cumbersome and difficult to use will only annoy users and reduce brand loyalty.
• How will the application work with current systems? For a consistent experience across all touchpoints, the app must be able to communicate effortlessly with any existing digital platform, such as an online store or CRM system.
• What criteria will be used to determine success? Set quantifiable goals for the app, such as increased sales, customer retention, or app downloads. Setting success early allows you to monitor the app’s performance and make necessary changes.

Now you will come across 14 establishing popular mobile app brands, and engaging: 

L’oreal Makeup Genius App

Multinational beauty giant L’Oréal knows how effective mobile apps are at boosting customer loyalty. L’oreal app is famous for providing a virtual makeup shopping experience without any hustle and bustle. It ensures an enjoyable and interactive experience. With the help of Augmented reality, users can find products based on their skin tone and type. It provides a personalized user experience to every customer. 

This makeup app not only helps you to make a purchase but also allows you to recommend your favorite product. This successful integration of digital experiences increases sales and improves customer engagement. By providing sophisticated and useful tools, L’Oréal has developed a following of devoted customers who continue to engage with the brand.

The Starbucks App

Starbucks has standardized the use of mobile applications and increased patronage. Many features on their mobile app include the ability to track loyalty points, save drinks, and pre-order. Starbucks’ reward system is connected with the app, which allows customers to earn rewards on every purchase. These reward points can be used to avail extra discounts. 

This app ensures to provide a personalized experience to the customers based on their preferences and previous purchases to make their experience more enjoyable and personalized. By offering such an innovative service, Starbucks not only streamlines purchase business but also encourages customers to return. 

AUDI Latest MyAudi App (Previously MMI CONNECT APP)

The outstanding customer service they provide goes beyond the showroom for a high-end brand like Audi. Remote parking, tracking, and maintenance are just a few of the many options available to owners through the MyAudi app. In addition, the app interacts with other Audi services such as entertainment and travel, and provides personalized driving advice.

The MyAudi app’s emphasis on control and convenience makes Audi ownership enjoyable and manageable, which increases customer satisfaction and enhances loyalty. A good illustration of how a mobile app can increase brand loyalty is Audi’s smooth fusion of technology and customer-focused features.

AUDI Start-Stop App

Audi’s start-stop software improves the overall driving experience with a remote smartphone that allows drivers to control their vehicle’s ignition. This software provides convenience and peace of mind, whether it’s starting the car on a cold winter morning or cranking it out late after a long day. The application provides an intuitive and unified user experience that even allows consumers to enjoy brands by forgoing dealers by establishing direct connections between the vehicle’s systems.

ASICS Runkeeper – Run Tracker App

Now the process of staying healthy has become easy with international sportswear company mobile technology. The features of this application are very similar to that of a fitness tracker as it allows users to track their progress, set goals, record runs, and compete with their friends. Moreover, it provides personalized training programs to users based on their strengths and goals. 

Asics builds a network of like-minded people and strengthens its connection with consumers with an app that supports the brand’s goal of promoting fitness. By engaging and motivating users, the app gives Asics lasting brand loyalty.

Read about How Much Does It Cost To Hire An Android Developer To Build An App.

Nike Run Club – Running Coach App

The Nike Run Club app acts as a virtual running instructor in addition to your running recordings. The Nike app encourages users to be active and reach their health goals through challenges, lifestyle activities, and customized training programs. It also offers a community tool that allows users to connect with friends and other runners around the world.

Nike emphasizes that fostering a sense of support and community in the app is helping to build a loyal following of users who feel connected to the brand and other health-conscious people.

Sephora App

The Sephora app is dedicated to providing a high shopping experience to customers related to beauty products. With innovative features like virtual tryouts, a strong reward program, and personalized product suggestions you can easily choose the right cosmetics. 

Moreover, this application is also useful for tracking loyalty points, scheduling in-store appointments, and accessing special offers. Due to its high range of innovative technology provided by the app, it improves the engagement and loyalty of the customers. 

The Dunkin’ Donuts App

Dunkin Donuts is a famous brand for coffee and snacks. It has enhanced its customer loyalty through mobile apps. Its application allows users to pay digitally, earn points on each purchase, and pre-order products. Moreover, to retain its customer apps it provides multiple offers to customers. 

Customers are assured of a flawless experience due to the easy-to-use UI and loyalty features of the app, which increase retention rates and increase brand loyalty.

Land Rover InControl Remote App

Whether they want to remotely start their car, check the fuel level, or lock the doors, owners can use the Land Rover InControl Remote app to control their vehicles from anywhere. Customer experience is enhanced by this additional control and ease of use, making it easier for Land Rover owners to manage their vehicles.

The Land Rover InControl app enhances the ownership experience, giving customers additional incentives to stick with the brand.

Volkswagen Smiledrive App

By rewarding drivers for good behavior, such as safe driving and speed limits, the Volkswagen SmileDrive app aims to promote safe driving. Combining happiness, safety, and social responsibility, points can be exchanged for rewards or favors.

Volkswagen builds a strong relationship with its customers by making the driving experience theatrical, making driving more enjoyable, and encouraging brand loyalty.

Walmart Shopping & Grocery App

Shoppers can easily use the Walmart Shopping & Grocery app to shop for food, household items, and more. Users can track their orders, search for discounts, and make purchases using the app. Additionally, Walmart includes personalized recommendations, which help shoppers find new deals based on past shopping habits.

Walmart has successfully developed an app that improves the shopping experience for customers and saves them time with features such as easy price comparisons, tracking orders, and delivery options. This encourages repeat business in addition to increased customer loyalty.

Charmin Sit or Squat App

The Sit or Squat app from Charmin’ offers a new way to engage consumers by helping users find a public restroom in their neighborhood. This clever app is a useful and fun tool for on-the-goers as it uses user-generated content to browse and review restrooms.

Despite being a ridiculous concept, the app effectively established a real relationship between Charmin and its users, strengthening the company’s reputation as a customer-centric business and it is useful.

Kraft iFood Assistant App

Customers can easily cook with Kraft products with the help of the iFood Assistant app, which provides recipes, meal-planning tools, and shopping software recommendations to suit dietary needs.

Kraft is building a dedicated customer base and increasing its brand awareness in consumers’ daily lives by providing convenience and culinary inspiration.

Corona Beach Break

Through virtual beach retreats and fun activities such as games or listening to beach-themed music, the Corona Beach Break app aims to improve the user experience users escape into a tranquil virtual world and connect with the Corona brand identity to enjoy life at the beach.

Corona has thus experienced an exciting app that reinforces the brand’s lifestyle image and fosters audience loyalty and intimacy.

Final Words

With their ability to deliver valuable, convenient, and personalized experiences that traditional advertising simply can’t, mobile apps have emerged as an important tool for promoting customer loyalty Companies the aforementioned have successfully utilized mobile apps to build a trusting relationship with their customers, whether it’s useful users, Providing exclusive features, or just survival or for the sake of it slowly.

This shift presents an incredible opportunity for IT organizations focused on app development to help companies create and deploy innovative solutions that increase customer loyalty. Companies can fully leverage mobile apps and reap the benefits of customer loyalty and brand extension by focusing on their customers’ demands, delivering a seamless experience, and leveraging sophisticated technologies like AR or AI will carry out the function. They can also deal with custom software development companies for more enhanced solutions.