iOS apps have become a cornerstone of business growth, offering unparalleled access to a premium audience. With Apple’s ecosystem boasting over 1.5 billion active devices, the demand for innovative and user-friendly iOS applications continues to soar. However, developing an iOS app is no small feat—it requires a blend of technical expertise, creativity, and careful financial planning.

One critical question for businesses considering iOS app development services often looms: What factors influence the overall cost? Understanding these cost drivers is not just about budgeting; it’s about making informed decisions that align with your business goals.

In this blog, we’ll examine the top five key factors significantly impacting the cost of iOS app development. Whether you’re a startup or an established enterprise, this guide will help you prioritize your needs, and allocate resources effectively.

iOS app development statistics for your reference

1} The global mobile app market is projected to exceed $935 billion in 2024, with iOS apps contributing significantly to revenue through in-app purchases and premium app downloads​. 

2} AI integration for predictive analytics and personalized user experiences is a key trend. Augmented and virtual reality applications continue to grow, especially in the gaming, retail, and education sectors. 

3} Privacy-preserving technologies like differential privacy and federated learning are becoming more prevalent in iOS app development, reflecting user demand for better data security. 

Future Trends:

4} More apps are shifting toward subscription-based monetization to ensure steady revenue and offer premium services. 

5}  The integration of voice capabilities is expected to expand, leveraging SiriKit and advanced NLP for hands-free experiences.

6} Tools like Swift Package Manager (SPM) and React Native will continue to drive efficiency and collaboration in app development, making it easier to maintain and deploy apps across multiple platforms. 

7} Enhancing offline capabilities will remain a priority, ensuring app usability without constant internet connectivity. 

Growth Projections:

8} The iOS app development sector is expected to grow alongside innovations in hardware (e.g., Apple Vision Pro) and software technologies, further boosting demand for immersive and highly optimized apps.

9} Increased adoption of features like real-time collaboration tools and instant apps could shape the competitive edge of iOS applications in 2024 and beyond​. 

Also read the top 5 strategies of iOS development applied by companies. 

5 Important Factors That Affect the iOS App Development Cost 

1. Complexity of the App

The complexity of your app is one of the most significant cost-determining factors.

• Basic Apps: These include simple functionalities like static information, basic navigation, or standard forms (e.g., a fitness tracker or a to-do list app). These are quicker and cheaper to develop.
• Moderate Complexity Apps: Apps requiring APIs, real-time database synchronization, or user authentication (e.g., e-commerce or event-planning apps). These increase the development timeline and cost.
• Highly Complex Apps: Incorporating advanced technologies such as AI, machine learning, AR/VR, or custom hardware integrations (e.g., IoT apps or apps with real-time streaming) significantly raises costs.

Pro Tip: Prioritize the MVP (Minimum Viable Product) for an affordable starting point. Read the steps to create a fully functional MVP app in 30 days.

2. UI/UX Design

Design is critical for user retention, but its scope can dramatically affect costs.

• Custom Designs: A unique and brand-specific UI/UX design requires expert designers, which can increase costs.
• Ready-Made Templates: While more affordable, templates limit flexibility and uniqueness.
• Interactive Elements: Adding animations, transitions, or gesture-based navigation can further add to the design budget.

Investing in a user-friendly design, however, ensures better engagement and ROI in the long run.

3. Development Team’s Expertise

Who you hire to develop the app also impacts the cost.

• Freelancers: Often cheaper, but may lack specialization or experience in specific technologies.
• In-House Teams: Offer direct control but involve recurring costs like salaries, tools, and infrastructure.
• Mobile App Development Companies: Professional companies like DianApps provide end-to-end services, ensuring efficiency, scalability, and high-quality standards, but at a higher cost compared to freelancers.

Tip: Always choose expertise and reliability over lower upfront costs to avoid quality and deadline compromises.

4. Device Compatibility

Apple’s ecosystem includes a variety of devices (iPhone, iPad, Apple Watch, etc.), and ensuring compatibility across these devices affects development costs.

• Single Device Apps: Apps designed exclusively for the iPhone are less expensive.
• Multi-Device Apps: Expanding compatibility to iPads and Apple Watches requires additional testing, optimization, and code adjustments, adding to the budget.

Testing for multiple screen sizes, resolutions, and iOS versions is also essential for smooth user experiences, which adds to the costs.

5. Post-Launch Support and Maintenance

iOS app development is not a one-time expense. Regular updates and support are crucial to keep the app relevant and functional.

• iOS Updates: Apple frequently releases new iOS updates like 18, requiring updates to ensure compatibility.
• Bug Fixes: Addressing unexpected errors post-launch is essential for user satisfaction.
• Feature Upgrades: Adding new features based on user feedback can increase costs over time.

Pro Tip: Allocate at least 20-30% of the initial development budget for ongoing maintenance and updates.

What is the Cost of iOS App Development?

Building an iOS app can be a transformative step for businesses, but understanding the cost involved is crucial for effective planning. 

The cost of iOS app development varies widely, influenced by factors such as the app’s complexity, the development team’s expertise, and the location of the developers. 

Below, we break down the various cost components to give you a clear picture of what to expect.

1. Cost Based on Complexity

The complexity of your app has the most significant impact on its development cost.

Basic apps, designed with minimal features such as static information, basic navigation, and no backend integration, typically cost between $5,000 and $20,000. 

These apps are straightforward and quicker to develop, making them ideal for small businesses or startups exploring digital platforms for the first time. A calculator or a simple to-do list app are good examples.

For moderately complex apps, the cost ranges from $20,000 to $70,000. These apps often include features like API integrations, user authentication, payment gateways, and custom designs. Social media platforms, e-commerce apps, and event-planning tools fall into this category.

On the higher end, highly complex apps can cost anywhere from $70,000 to $300,000 or more. These apps incorporate advanced technologies such as artificial intelligence, machine learning, augmented reality (AR), or real-time data synchronization. Examples include Uber-like ride-sharing apps, gaming apps, or IoT-connected solutions.

2. Cost Based on the Development Team

The type of development team you choose also affects your app development budget.

Hiring freelancers is the most affordable option, with hourly rates ranging from $20 to $80. While cost-effective, freelancers may lack the expertise or resources to handle more complex projects effectively.

For companies with ongoing development needs, in-house teams are a long-term investment. However, this can be expensive, with annual costs exceeding $100,000, considering salaries, software tools, and other infrastructure.

On the other hand, partnering with a professional app development agency offers a balance of quality and reliability. Reputable mobile app development companies, such as DianApps, charge hourly rates between $40 and $150, depending on the app’s requirements. We bring a wealth of expertise and ensure that your app meets industry standards.

3. Cost Based on Developer Location

The geographical location of your developers significantly influences the overall cost.

For example, developers in North America charge the highest rates, ranging from $100 to $200 per hour. In Europe, rates are slightly lower, averaging between $50 and $100 per hour. 

Hiring developers from Asia, especially countries like India, can reduce costs significantly, with rates as low as $20 to $50 per hour. Choosing developers from cost-effective regions while ensuring quality through a trusted development partner can be a smart financial decision.

4. Additional Costs to Consider

Apart from development, there are other expenses you need to factor in.

• App Store Fees: To publish an app on the Apple App Store, you need an Apple Developer Program subscription, which costs $99 per year.
• Post-Launch Maintenance: iOS apps require regular updates and bug fixes to stay compatible with Apple’s ecosystem. Maintenance costs typically amount to 15–20% of the app’s development cost annually.
• Marketing and Promotion: Promoting your app is crucial for success. Depending on your campaign’s scale, this can range from $5,000 to $50,000 or more.

That’s a Wrap

The cost of building an iOS app varies widely based on multiple factors. Whether you’re creating a simple utility app or a highly complex platform, understanding these cost components helps in making informed decisions. 

Working with an experienced mobile app development company like DianApps ensures quality results while optimizing your budget.

Would you like a consultation to estimate the cost of your app idea? Reach out today!