{"id":9840,"date":"2024-06-28T11:55:33","date_gmt":"2024-06-28T11:55:33","guid":{"rendered":"https:\/\/dianapps.com\/blog\/?p=9840"},"modified":"2024-06-28T11:55:33","modified_gmt":"2024-06-28T11:55:33","slug":"rise-of-m-commerce-trends-to-watch-out","status":"publish","type":"post","link":"https:\/\/dianapps.com\/blog\/rise-of-m-commerce-trends-to-watch-out\/","title":{"rendered":"Rise of M-Commerce: Trends to Watch Out In 2024"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What would you do without a mobile phone? If the answer is \u201cgone crazy or freaking out\u201d, you\u2019re definitely not alone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This little device in our hands has ramped up from a mere communication tool to a life essential. From the time we are awake to the time we sleep, our phone is something that we never get away from. Be it anything from checking time and weather, using apps, paying bills reading the news, talking to our loved ones, or even shopping, what isn\u2019t possible with a smartphone?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One such activity is mobile shopping, which is no longer a trend. Predictably three-fourths of the entire population of Earth has access to the internet by the end of 2025. On top of that, 200 million users are going to shop from their smartphones. And the fact that this is eventually going to increase as we become more addicted to using phones, for literally anything and everything. Add to that, new trends and features are getting integrated into eCommerce apps that get users hooked.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog, we will be spilling those trends backed by real-life examples and facts that can redefine the way we shop in 2024.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, let\u2019s begin!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What-is-M-Commerce\"><\/span><span style=\"font-weight: 400;\">What is M-Commerce?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M-Commerce, short for Mobile Commerce, refers to business deals done through mobile phones or tablets. We are addicted to our mobile phones in such an irresistible way that it won\u2019t be surprising to see the M-Commerce sector grow so fast.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">eCommerce covers all online sales accessible via desktops, tablets, or any online device. M-commerce is a subsection focused specifically on mobile devices, leveraging the convenience of mobile technology for shopping.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main advantage of M-Commerce is simplicity. It streamlines shopping by making everything accessible and manageable on your mobile device, reducing the hassle of browsing over multiple platforms.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key-Benefits-of-M-Commerce-for-Business\"><\/span><span style=\"font-weight: 400;\">Key Benefits of M-Commerce for Business<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9853\" src=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2024\/06\/image_2024_06_28T11_42_05_392Z.png\" alt=\"Rise of M-Commerce\" width=\"400\" height=\"510\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-Fast-Transactions\"><\/span><span style=\"font-weight: 400;\">1. Fast Transactions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In eCommerce development services, speed is crucial. M-Commerce boosts sales by providing fast, efficient purchasing, like One-Click Checkout. This feature lets customers quickly find and buy products on their mobile phones, whether they&#8217;re on a bus, in a park, or at a store. Simplifying the payment process and reducing steps increases mobile conversions and improves user experience.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-Better-Customer-Data\"><\/span><span style=\"font-weight: 400;\">2. Better Customer Data<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mobile eCommerce lets businesses easily collect valuable data like name, location, email, and buying history through integrated analytics. With a good budget and quality app, this data becomes rich and useful. M-Commerce offers powerful analytics tools, giving modern retailers an edge in understanding and targeting their users better than traditional eCommerce platforms.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-Effective-Marketing-Opportunities\"><\/span><span style=\"font-weight: 400;\">3. Effective Marketing Opportunities<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Most phones have location services, allowing businesses to use location-based personalization and ads to connect with customers and boost conversions. This can be combined with in-store incentives, helping customers find nearby stores. M-commerce also enhances marketing reach through platforms like Klaviyo, enabling 24\/7 SMS and email notifications that drive immediate transactions, offering a unique marketing advantage.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-Seamless-Shopping-Across-Channels\"><\/span><span style=\"font-weight: 400;\">4. Seamless Shopping Across Channels<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mobile searches can guide customers from web stores to physical locations or complete transactions via calls. M-commerce ensures a seamless experience across all touchpoints, meeting customer expectations for convenience. Today&#8217;s shoppers use a mix of social media, apps, email, browsers, live chat, and in-store visits, making M-commerce a perfect fit for multichannel marketing growth.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-Diverse-Payment-Methods\"><\/span><span style=\"font-weight: 400;\">5. Diverse Payment Methods<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Offering various payment options in your <\/span><a href=\"https:\/\/dianapps.com\/ecommerce-solutions\"><b>eCommerce development solutions<\/b><\/a><span style=\"font-weight: 400;\"> is crucial, especially as many are accessible via mobile phones. Options like contactless payments, Apple Pay, and one-click solutions denotes that many people prefer using their phones for transactions. M-commerce naturally fits this trend, enhancing convenience for those already using mobile payments.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6-Expanded-Business-Opportunities\"><\/span><span style=\"font-weight: 400;\">6. Expanded Business Opportunities<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M-commerce not only appeals to current mobile users but also targets new customers, especially Millennials and Gen Z, who expect modern mobile shopping platforms. Anyone accessing your website or app can be converted into a customer. As time progresses, the importance and influence of m-commerce will only grow.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"M-Commerce-Trends-to-Watch-out-in-2024\"><\/span><span style=\"font-weight: 400;\">M-Commerce Trends to Watch out in 2024<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9849\" src=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2024\/06\/image3-15.png\" alt=\"Rise of M-Commerce\" width=\"702\" height=\"367\" srcset=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2024\/06\/image3-15-640x335.png 640w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2024\/06\/image3-15-400x209.png 400w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Voice Commerce on the Rise<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Voice commerce, or V-commerce, uses Virtual voice assistants are no longer just for browsing the internet or checking news. This year, they will become part of shopping apps, making shopping easier for customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using this feature goes beyond searching for products. Customers can add items to their cart, explore different categories, and more with voice commands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a study by Adobe involving 400 business leaders, over 90% are ready to invest in this technology.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Initially, digital product brands are likely to adopt this technology first, followed by other industries. While it may be a big step for smaller businesses, larger companies implementing it in their apps will make it easier for everyone to follow this trend in the coming year.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Effortless-One-Click-Payments\"><\/span><span style=\"font-weight: 400;\">Effortless One-Click Payments<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Mobile phones offer safe and easy ways to pay, and more shoppers are buying directly from their phones. You can make transactions faster and safer by using contactless payments or biometric authentication.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before exploring new trends, support multiple <\/span><a href=\"https:\/\/dianapps.com\/blog\/what-is-the-cost-of-building-an-international-payment-app-like-paypal\/\"><span style=\"font-weight: 400;\">international payment apps like PayPal<\/span><\/a><span style=\"font-weight: 400;\">, Stripe, and various other options like credit and debit cards, cryptocurrencies, and installment payment solutions. One of the best checkout options is Shop Pay.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shopify Checkout with Shop Pay works well on both desktop and mobile. It boosts conversions by up to 50% compared to guest checkouts and is at least 10% faster than other quick checkout options.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Social-Commerce-Gains-Attention\"><\/span><span style=\"font-weight: 400;\">Social Commerce Gains Attention<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Social commerce is different from eCommerce because customers can buy directly through social media apps like Facebook, Instagram, TikTok, Snapchat, WeChat, YouTube, Twitch, and X (formerly Twitter).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social commerce can be very effective. For example, during a test on Pinterest, users showed 70% more interest in buying products from product pins than from regular pins.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands like Sephora, MAC, Levi&#8217;s, and Natori use social media to create shopping posts, live product reviews, and quizzes to engage their audience. They saw big increases in organic traffic, ad spend returns, purchase intent, and sales from social media marketing. Additionally, a good user-generated content strategy can boost your social media efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you choose a social media funnel instead of in-app purchases, make sure you have a fast, efficient mobile app.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Personalized-Shopping-with-Zero-Party-Data\"><\/span><span style=\"font-weight: 400;\">Personalized Shopping with Zero-Party Data<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Consumers are very conscious of security and privacy when shopping. They are cautious about sharing personal data and accepting cookies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Forrester defines \u2018zero party data\u2019 as information that consumers willingly give to brands. This can include email addresses, phone numbers, birth dates, purchase intentions, demographic details, product feedback, communication preferences, interests, hobbies, and habits.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Augmented-and-Virtual-Reality-in-Everyday-Use\"><\/span><span style=\"font-weight: 400;\">Augmented and Virtual Reality in Everyday Use<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Even if you&#8217;re not tech enthusiast, you&#8217;ve likely heard of virtual reality and augmented reality. After becoming popular in gaming, <\/span><a href=\"https:\/\/dianapps.com\/ar-vr-development\"><b>AR\/VR app development services<\/b><\/a> <span style=\"font-weight: 400;\">are now entering the mobile commerce market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many big companies use AR to enhance their app users&#8217; experience, especially in home d\u00e9cor. AR lets customers see any product in their home virtually, reducing doubts that people may have while shopping for the product and ultimately minimizing the chances of returns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While mobile commerce hasn&#8217;t fully adopted AR and VR yet, this year looks promising for these technologies to enhance shopping apps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During the pandemic, Balenciaga sent fashion insiders VR headsets for a virtual fashion show, letting them feel like they were actually there. Ikea also launched a free iOS app, &#8216;Ikea Place,&#8217; which allows shoppers to visualize products in their space, automatically scaling items to fit.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Live-Streaming-Shopping-Experiences\"><\/span><span style=\"font-weight: 400;\">Live-Streaming Shopping Experiences<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Live-stream shopping is the latest trend after unboxing videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Live shopping lets consumers buy products during a live session. eCommerce brands can address questions in real time and offer exclusive deals and limited-time offers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use live shopping for product launches, AMAs, and building a community to support your brand.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Enhanced-Mobile-Shopping-Accessibility\"><\/span><span style=\"font-weight: 400;\">Enhanced Mobile Shopping Accessibility<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A study reveals a fact that 67 percent of consumers prefer using a mobile app over a mobile website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobile apps make it easier for your community and customers to shop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Scott Vinkle, an accessibility expert at Shopify, says, \u201cApp designers and developers should always include accessibility best practices.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a retail app, shoppers can easily find product information, buy items, and track orders. Apps also allow customers to get notifications about new products, services, or promotions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For people with disabilities, using technology and the internet can be hard. It\u2019s important that mobile apps and websites are easy to use and browse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may also like to read: <\/span><a href=\"https:\/\/dianapps.com\/blog\/10-reasons-why-you-need-an-ecommerce-mobile-app\/\"><span style=\"font-weight: 400;\">10 Reasons Why You Need an eCommerce Mobile App<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Virtual-Marketplace-Applications\"><\/span><span style=\"font-weight: 400;\">Virtual Marketplace Applications<\/span><img decoding=\"async\" class=\"aligncenter  wp-image-9851\" src=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2024\/06\/image_2024_06_28T11_39_06_297Z.png\" alt=\"Rise of M-Commerce\" width=\"825\" height=\"592\" srcset=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2024\/06\/image_2024_06_28T11_39_06_297Z.png 768w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2024\/06\/image_2024_06_28T11_39_06_297Z-640x459.png 640w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2024\/06\/image_2024_06_28T11_39_06_297Z-400x287.png 400w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Marketplace apps like Walmart, Temu, and eBay are the leaders in mobile commerce and sets a big trend for both consumers and retailers. For instance, Amazon&#8217;s mobile app is the top shopping app on Google Play (and second on Apple&#8217;s App Store), used by 98 million people monthly. It allows smaller businesses to boost sales by selling through the platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These apps are popular for several reasons:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Wide Audience: They reach a huge global audience that prefers shopping on mobile, giving retailers access to more customers instantly.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Easy-to-Use Mobile Features: The apps have simple, advanced interfaces that make shopping seamless. Retailers can benefit without needing complex tech skills.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Trustworthy: These platforms are trusted for secure shopping, which boosts customer confidence.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Overall, using these marketplace apps helps retailers and appeals to mobile shoppers looking for convenience and security.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Integrated-Omnichannel-Strategies\"><\/span><span style=\"font-weight: 400;\">Integrated Omnichannel Strategies<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">An effective omnichannel strategy in retail means combining traditional online shopping with physical stores and mobile platforms like apps or social media. This integration ensures customers have a consistent and smooth shopping experience across all channels. Retailers using this approach are finding that customers are more reliable and will probably spend more.<\/span><\/p>\n<p><a href=\"https:\/\/dianapps.com\/mobile-app-development\"><b>Mobile app development services<\/b><\/a><span style=\"font-weight: 400;\"> play a crucial role in omnichannel strategies. They provide optimized interfaces that are easy to use, personalized content based on customer preferences, targeted marketing campaigns, and help build stronger relationships with customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, push notifications sent through apps have a high open rate of 27.6% and often lead to purchases, showing their effectiveness in direct communication with customers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best-Practices-for-Integrating-M-Commerce-into-Your-Business\"><\/span><span style=\"font-weight: 400;\">Best Practices for Integrating M-Commerce into Your Business<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1-Leverage-User-Generated-Content\"><\/span><span style=\"font-weight: 400;\">1. Leverage User-Generated Content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">User-generated content (UGC) leads to 29% higher conversion rates than campaigns without it. About 70% of brands find UGC helps them connect better with customers on social media, making it one of the best ways to build trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most brands use UGC by encouraging hashtags and reviews, but simply reposting UGC is a short-term strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A unique example is Sperry, which features UGC content with mutual promotion. Their ambassadors wear Sperry shoes while promoting their own initiatives. This shows inclusivity and authenticity to customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Best practices for UGC in mobile commerce:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Display a shoppable UGC gallery on your mobile store.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create UGC-based shoppable posts on social platforms with product stickers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ask for UGC in post-purchase communications once customers have experienced your product.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2-Use-Chatbots-to-Increase-Transactions\"><\/span><span style=\"font-weight: 400;\">2. Use Chatbots to Increase Transactions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Many marketers recommend using chatbots, but only 9% of online stores worldwide have them. Even when used, chatbots often provide dull, scripted responses that don&#8217;t help shoppers effectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A unique example is Instagram&#8217;s new feature allowing shoppers to pay through Direct Messages. This simplifies the buying process by keeping everything in one app.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use buttons instead of just &#8220;Yes\/No&#8221; options for easier communication. Include a menu option so customers can restart the conversation if they need different information or want to adjust their orders.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-Identify-the-Best-Social-Media-Platforms-for-Your-Business\"><\/span><span style=\"font-weight: 400;\">3. Identify the Best Social Media Platforms for Your Business<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While online brands know social media is powerful, they often need to be more balanced across all platforms. It&#8217;s better to focus on the ones that work best for your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A unique example is ErgoDox EZ, which uses Reddit to build a community. Their subreddit, r\/ErgoDoxEZ, lets loyal customers share keyboard setups and fun posts like cats on keyboards.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enhance your social media presence and use it for customer service to resolve issues. Give your accounts a unique personality, like the Magnum Twitter account that engages fans with fun, behind-the-scenes, and music-related posts.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-Collaborate-with-Micro-Influencers-to-Build-Trust\"><\/span><span style=\"font-weight: 400;\">4. <\/span><span style=\"font-weight: 400;\">Collaborate with Micro Influencers to Build Trust<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Influencer marketing is popular, but it has its own cons. Many brands compete for the same influencers, making it hard to win over others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Benefit Cosmetics offers a unique example. They blend gaming and beauty by hosting gamers who love beauty on their Twitch channel. This helps them reach a new audience and create interesting marketing content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To find the right micro-influencers for your mobile commerce store, choose those with 10k-100k followers relevant to your industry. Offer them unique discount codes and track performance. Ask them to make videos about how your product solved a problem for them. This strategy can boost your brand&#8217;s credibility and sales.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-Stay-Updated-on-Trends\"><\/span><span style=\"font-weight: 400;\">5. Stay Updated on Trends<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Trends change rapidly, and people spend around 147 minutes daily on social media. Shoppers are always aware of new trends, so brands must know which trends to use and when.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aerie has a unique approach by mixing pop culture and user-generated content (UGC). For example, with Taylor Swift&#8217;s current tour, Aerie noticed many of their customers are fans and created social media posts showing products related to the concert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use trending topics in your content, like song lyrics as post captions. With social listening tools and short quizzes, you can understand your audience&#8217;s interests and the current trends they follow.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6-Ensure-Your-Mobile-Commerce-Store-is-Inclusive\"><\/span><span style=\"font-weight: 400;\">6. Ensure Your Mobile Commerce Store is Inclusive<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Inclusive marketing ensures brands cater to everyone, promoting diversity and accessibility. However, consumers are now cautious of brands that only use inclusivity for profit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rare Beauty, owned by Selena Gomez, supports mental health through its Rare Impact Fund. UK retailer Space NK pledged to donate 1% of sales to this fund.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use closed captions in videos for shoppers who are hard of hearing. These diverse visuals showing different races, genders, ages, abilities, and sizes. Avoid stereotypes by featuring real stories and diverse individuals, like Google&#8217;s Black Girl Magic campaign celebrating real Black women.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Last-Thoughts\"><\/span><span style=\"font-weight: 400;\">Last Thoughts<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M-commerce is the future, and having a mobile-friendly presence is now essential for brand credibility, customer satisfaction, and increased sales. Keeping up with this trend is crucial now and will become even more important as m-commerce continues to grow in significance. In order to get any of these trends integrated into your apps, it is best to hire a professional company like DianAppps that offers best-in-class <\/span>eCommerce development solutions<span style=\"font-weight: 400;\"> to attract more traffic to your app\/website.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What would you do without a mobile phone? If the answer is \u201cgone crazy or freaking out\u201d, you\u2019re definitely not alone. This little device in our hands has ramped up from a mere communication tool to a life essential. From the time we are awake to the time we sleep, our phone is something that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_wp_applaud_exclude":false,"footnotes":""},"categories":[12],"tags":[680,710,712,711,709],"class_list":["post-9840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-m-commerce","tag-m-commerce-trends","tag-mcommerce-app-development","tag-mcommerce-development","tag-rise-of-mcommerce"],"featured_image_src":{"landsacpe":["https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2024\/06\/Add-a-heading-33-min-1140x445.png",1140,445,true],"list":["https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2024\/06\/Add-a-heading-33-min-463x348.png",463,348,true],"medium":["https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2024\/06\/Add-a-heading-33-min-300x169.png",300,169,true],"full":["https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2024\/06\/Add-a-heading-33-min.png",1536,864,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rise of M-Commerce: Trends to Watch Out<\/title>\n<meta name=\"description\" content=\"Half of the online retail sales are generated from mobile devices, if you\u2019re running an M-commerce business then this article is for you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dianapps.com\/blog\/rise-of-m-commerce-trends-to-watch-out\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rise of M-Commerce: Trends to Watch Out\" \/>\n<meta property=\"og:description\" content=\"Half of the online retail sales are generated from mobile devices, if you\u2019re running an M-commerce business then this article is for you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dianapps.com\/blog\/rise-of-m-commerce-trends-to-watch-out\/\" \/>\n<meta property=\"og:site_name\" content=\"Learn About Digital Transformation &amp; 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