{"id":9620,"date":"2024-06-18T12:00:00","date_gmt":"2024-06-18T12:00:00","guid":{"rendered":"https:\/\/dianapps.com\/blog\/?p=9620"},"modified":"2026-10-25T13:26:39","modified_gmt":"2026-10-25T13:26:39","slug":"build-and-manage-salesforce-marketing-cloud","status":"publish","type":"post","link":"https:\/\/dianapps.com\/blog\/build-and-manage-salesforce-marketing-cloud\/","title":{"rendered":"Build and Manage Amazing Experiences With Salesforce Marketing Cloud"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Is Salesforce Marketing Cloud hard to use? How to manage lead generation in Marketing Cloud? Can Marketing Cloud enhance the overall business engagement and experience? All your questions are valid and must be answered!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Salesforce Marketing Cloud acts as fuel to business engines offering a combined force of marketing channels all in one place. Starting from allowing marketers to send automated personalized messages to manage data and analytics effectively, the usefulness of this Salesforce platform has become the center of interest to many potential business owners and marketers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, we are assuming you are someone who needs to build and manage your digital marketing strategy and capture amazing experiences. However, do not know the products of <a href=\"https:\/\/dianapps.com\/salesforce-marketing-cloud\"><b>Salesforce Marketing Cloud services<\/b><\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t worry!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This blog will cover everything you need to know in a step-by-step manner!\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is Salesforce Marketing Cloud?<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9623 \" src=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2024\/06\/image2-7.png\" alt=\"Salesforce Marketing Cloud\" width=\"723\" height=\"695\" srcset=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2024\/06\/image2-7-640x615.png 640w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2024\/06\/image2-7-400x384.png 400w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Salesforce Marketing Cloud is one of the most renowned Salesforce products for businesses to grow the visibility of their operations on the online marketplace with the best marketing tools and strategies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a nutshell, Marketing Cloud is designed to meet and boost a business\u2019s digital marketing presence while assisting them in sending the right messages to the target audience, knowing the 360-degree of marketing, and providing various engaging solutions through all the verticals and horizons.\u00a0<\/span><\/p>\n<p>Marketing Cloud&#8221; is not one product. It is a family of products, each priced and sold separately:<\/p>\n<ul>\n<li><strong>Marketing Cloud Engagement:<\/strong> high-volume B2C email, SMS, push, and journeys (Email Studio, Mobile Studio, Journey Builder, Automation Studio, Content Builder). It started life as ExactTarget.<\/li>\n<li><strong>Marketing Cloud Account Engagement (formerly Pardot):<\/strong> B2B lead generation, nurturing and scoring<\/li>\n<li><strong>Marketing Cloud Personalization (formerly Interaction Studio):<\/strong> real-time web and app personalization<\/li>\n<li><strong>Marketing Cloud Intelligence (formerly Datorama):<\/strong> cross-channel marketing analytics<\/li>\n<li><strong>Marketing Cloud Next:<\/strong> Salesforce&#8217;s newer marketing product, built on the core Salesforce platform with Agentforce and Data 360, sold in Growth and Advanced editions.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s take this blog further and learn about the Salesforce Marketing Cloud products.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Salesforce Marketing Cloud Products<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As a leading Salesforce consulting partner, we advise you to explore the various marketing cloud products to accelerate digital marketing activities. Each of the products has a different look and feel with exceptional features that perform individually to different types of customers and business sales needs.\u00a0<\/span><\/p>\n<p><em><strong>Note:<\/strong> Social Studio, Salesforce&#8217;s social media tool, was retired on November 18, 2024, and is no longer part of Marketing Cloud. Salesforce pointed customers to third-party social media tools.<\/em><\/p>\n<h3><span style=\"font-weight: 400;\">1. Email Studio<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email Studio is a powerful tool within Salesforce Marketing Cloud designed to streamline the creation, management, and execution of email marketing campaigns. With its user-friendly drag-and-drop email builder, marketers can easily design visually appealing emails without needing extensive coding skills.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform supports dynamic content personalization, allowing marketers to tailor email content based on individual recipient data such as purchase history, behavior, and preferences. This ensures that each email is relevant and engaging, which can significantly boost open rates and click-through rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to creation tools, Email Studio offers reliable testing and analytics features. Marketers can conduct <\/span><a href=\"https:\/\/dianapps.com\/blog\/getting-started-with-mobile-app-a-b-testing-ideas-to-consider\/\"><span style=\"font-weight: 400;\">A\/B testing<\/span><\/a><span style=\"font-weight: 400;\"> to determine which email variations perform best, optimizing subject lines, content, and send times.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Detailed performance metrics, such as open rates, click-through rates, and conversions, are available to help marketers analyze the success of their campaigns and make data-driven decisions. This comprehensive suite of tools helps businesses maximize the effectiveness of their email marketing efforts, driving higher engagement and ROI.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Journey Builder<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Journey Builder is a central feature of Salesforce Marketing Cloud, enabling businesses to create and automate customer journeys across multiple channels. Using a visual interface, marketers can map out the customer journey, setting up triggers and actions based on customer behaviors and interactions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, a customer who signs up for a newsletter can be automatically entered into a welcome journey that includes a series of personalized emails, SMS messages, and push notifications, guiding them toward a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The strength of Journey Builder lies in its ability to deliver a cohesive, personalized experience across various touchpoints. Marketers can segment customers into different journeys based on their actions, such as opening an email or visiting a website, ensuring that each customer receives relevant and timely communication.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Real-time journey tracking allows marketers to monitor the progress and effectiveness of these journeys, making adjustments as needed to optimize performance and improve customer satisfaction.<\/span><\/p>\n<h3>3. Data 360 Segmentation (replaced Audience Studio)<\/h3>\n<p>Audience Studio, Salesforce&#8217;s old data management platform (DMP), was retired on February 1, 2024. Audience building and segmentation now happen in Data 360 (formerly Data Cloud).<\/p>\n<p>Data 360 brings customer data from Salesforce and outside sources into unified profiles. Marketers build segments from those profiles and activate them in Marketing Cloud journeys or on advertising platforms. Inside Marketing Cloud Engagement, you can still segment contacts with data extensions and filters.<\/p>\n<p><span style=\"font-weight: 400;\">Additionally, Audience Studio provides deep audience insights, enabling marketers to understand their customers better and refine their marketing strategies. By leveraging these capabilities, businesses can deliver more relevant and personalized marketing messages, enhancing customer engagement and conversion rates.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Mobile Studio<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mobile Studio in Salesforce Marketing Cloud empowers businesses to engage customers directly on their mobile devices through SMS, push notifications, and group messaging. This tool allows marketers to create and manage mobile campaigns that can reach customers anytime and anywhere, ensuring timely and relevant communication.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0For example, businesses can send personalized SMS alerts about upcoming sales, appointment reminders, or order status updates, enhancing the customer experience and building loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, Mobile Studio provides capabilities for integrating mobile messaging into broader marketing strategies. For instance, push notifications can be used to re-engage inactive app users, offering them personalized incentives to return.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Group messaging allows businesses to target specific segments with tailored messages, making it easier to reach the right audience with the right content. With analytics and reporting features, marketers can track the performance of their mobile campaigns, measure engagement, and optimize their strategies for better results.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>5. Advertising Studio (being retired)<\/h3>\n<p>Advertising Studio (also sold as Marketing Cloud Advertising and Active Audiences) pushed CRM audiences to ad platforms such as Facebook, Google, and LinkedIn. Salesforce announced its retirement in September 2025. From August 15, 2026, subscriptions cannot be renewed; existing customers can keep using it until their current contract ends.<\/p>\n<p>For new projects, Salesforce recommends Data 360 Ad Audiences, which activates Data 360 segments to advertising platforms.<\/p>\n<h3><span style=\"font-weight: 400;\">6. Analytics Builder<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Analytics Builder is a powerful analytics tool within Salesforce Marketing Cloud that provides businesses with the ability to measure and analyze the performance of their marketing campaigns. It offers customizable dashboards and detailed reporting features that help marketers visualize data and gain insights into customer behavior, campaign effectiveness, and overall marketing performance. These insights are essential for making data-driven decisions and optimizing marketing strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the key features of Analytics Builder is its ability to integrate data from various marketing channels, providing a unified view of marketing activities. This holistic approach allows marketers to understand how different channels and campaigns contribute to their overall goals.\u00a0<\/span><\/p>\n<p>Inside Analytics Builder, Intelligence Reports (formerly Datorama Reports) provide ready-made dashboards for email sends, engagement, and journey performance, plus pivot tables and scheduled reports. The older Discover reports were retired in April 2022.<\/p>\n<h3><span style=\"font-weight: 400;\">7. Content Builder<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Content Builder is a versatile content management tool in Salesforce Marketing Cloud that allows marketers to create, organize, and manage marketing content across multiple channels. It features a drag-and-drop content editor, enabling users to easily design and customize email templates, mobile messages, and reusable content blocks without needing extensive technical skills.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The centralized content repository ensures that all assets are stored in one place, making it easier to maintain brand consistency and streamline content creation processes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content Builder also supports reusable content blocks, which can be used across different campaigns and channels, saving time and ensuring consistency. Marketers can manage content approval workflows and collaborate with team members within the platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By using Content Builder, businesses can efficiently manage their marketing content and deliver a cohesive brand experience to enhance <\/span><a href=\"https:\/\/dianapps.com\/blog\/how-salesforce-development-can-help-you-drive-consumer-engagement\/\"><span style=\"font-weight: 400;\">customer engagement<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>8. Automation Studio<\/h3>\n<p>Automation Studio runs scheduled or triggered background tasks in Marketing Cloud Engagement: importing files, running SQL queries to build segments, extracting data, and sending batch emails. Journey Builder handles one-to-one customer journeys; Automation Studio handles the data work that feeds them.<\/p>\n<p>&nbsp;<\/p>\n<h3>9. Marketing Cloud Personalization (formerly Interaction Studio)<\/h3>\n<p><span style=\"font-weight: 400;\">Marketing Cloud Personalization is a real-time personalization and interaction management tool within Salesforce Marketing Cloud. It enables businesses to deliver personalized customer experiences by analyzing customer behavior and interactions in real-time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This tool tracks customer activities across various touchpoints, such as websites, mobile apps, and email, and uses this data to create personalized recommendations and messages that are relevant to each customer\u2019s journey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The real-time capabilities of Marketing Cloud Personalization allow businesses to respond immediately to customer actions with tailored content and offers. For example, if a customer browses a specific product category on a website, Interaction Studio can trigger personalized emails or push notifications with related product recommendations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This level of personalization enhances customer engagement and increases the likelihood of conversions. Additionally, Marketing Cloud Personalization provides detailed insights and analytics on customer interactions, helping marketers refine their strategies and improve the overall customer experience.<\/span><\/p>\n<h3>10. Marketing Cloud Intelligence (formerly Datorama)<\/h3>\n<p>Marketing Cloud Intelligence (formerly Datorama) is a marketing analytics platform that brings data from many marketing sources into one place. It unifies data from CRM systems, social media, email, and advertising channels into a single set of dashboards.<\/p>\n<p><span style=\"font-weight: 400;\">This comprehensive view helps marketers understand the full impact of their marketing efforts and make informed decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing Cloud Intelligence AI-powered insights and customizable dashboards provide a clear and detailed picture of marketing performance. Marketers can track key metrics, identify trends, and uncover opportunities for optimization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform also supports automated reporting, saving time and ensuring that stakeholders have access to up-to-date information. By leveraging Marketing Cloud Intelligence, businesses can gain a deeper understanding of their marketing data. Enhance their strategies and drive better results across all their marketing initiatives.<\/span><\/p>\n<h3>11. Marketing Cloud Account Engagement (formerly Pardot)<\/h3>\n<p><span style=\"font-weight: 400;\">Marketing Cloud Account Engagement (still widely called Pardot) is a B2B marketing automation solution\u00a0that maximizes <\/span><a href=\"https:\/\/dianapps.com\/blog\/maximizing-sales-productivity-with-salesforce-automation\/\"><span style=\"font-weight: 400;\">sales productivity with Salesforce automation<\/span><\/a><span style=\"font-weight: 400;\">, designed to help businesses streamline and optimize their lead generation and nurturing processes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It offers tools for creating and managing email marketing campaigns, landing pages, and forms. All are aimed at capturing and engaging potential leads. Account Engagement also supports lead scoring and grading. Enabling marketers to prioritize leads based on their likelihood to convert and their fit with the business\u2019s ideal customer profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the key strengths of Account Engagement is its ability to automate complex marketing workflows. Marketers can set up automated nurturing campaigns that guide leads through the sales funnel with personalized content and interactions.<\/span><\/p>\n<h3>12. Marketing Cloud Next<\/h3>\n<p>Marketing Cloud Next is Salesforce&#8217;s newest marketing product. Unlike Marketing Cloud Engagement, it runs on the core Salesforce platform, so it shares data with Sales Cloud and Service Cloud without a connector. It is sold in two editions, Growth and Advanced, and includes Agentforce features such as AI-assisted campaign creation, multi-channel journeys, and forms and landing pages. Advanced adds path experimentation and two-way SMS and WhatsApp conversations.<\/p>\n<p>&nbsp;<\/p>\n<h2>Salesforce Marketing Cloud Editions and Pricing (2026)<\/h2>\n<p>All prices are list prices in US dollars per org per month, billed annually. Check Salesforce&#8217;s pricing page before you budget, because prices and packaging change.<\/p>\n<h3>Marketing Cloud Next<\/h3>\n<ul>\n<li>Growth: $1,500<\/li>\n<li>Advanced: $3,250<\/li>\n<\/ul>\n<h3>Marketing Cloud Engagement+ (existing Engagement customers)<\/h3>\n<ul>\n<li>Pro: $2,000<\/li>\n<li>Corporate: $5,500<\/li>\n<li>Enterprise: $30,000<\/li>\n<\/ul>\n<h3>Marketing Cloud Account Engagement+ (formerly Pardot)<\/h3>\n<ul>\n<li>Growth: $1,250 (up to 10,000 contacts)<\/li>\n<li>Plus: $2,750 (up to 10,000 contacts)<\/li>\n<li>Advanced: $4,400 (up to 10,000 contacts)<\/li>\n<li>Premium: $15,000 (up to 75,000 contacts)<\/li>\n<\/ul>\n<h3>Marketing Cloud Personalization+<\/h3>\n<ul>\n<li>From $15,000<\/li>\n<\/ul>\n<p>Beyond the edition price, Engagement costs also depend on contact and message volumes.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Benefits of Salesforce Marketing Cloud<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9624 aligncenter\" src=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2024\/06\/image3-5.png\" alt=\"Benefits of Salesforce\" width=\"775\" height=\"399\" srcset=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2024\/06\/image3-5-768x395.png 768w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2024\/06\/image3-5-640x329.png 640w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2024\/06\/image3-5-400x206.png 400w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2024\/06\/image3-5-450x231.png 450w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Personalization<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customization is among the Salesforce Marketing Cloud&#8217;s most important advantages. This platform personalizes the experience with the aid of AI. Einstein AI features, such as send-time optimization and engagement scoring, use your customer data to decide what to send and when, and Marketing Cloud Next adds Agentforce for campaign creation. It makes it possible for you to interact with them more successfully.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Safety<\/span><\/h3>\n<p>Marketing Cloud includes enterprise security controls such as encryption, role-based permissions, and audit trails. As with any platform, your own configuration (user access, data retention, consent management) determines how secure your data really is.<\/p>\n<h3><span style=\"font-weight: 400;\">Creativity<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Numerous tools are included in the Salesforce Marketing Cloud platform to assist companies in making extensive connections with prospective clients. Whether you need B2B lead generation in Account Engagement or high-volume B2C campaigns in Engagement, the tools can be shaped to the way your team works.<\/span><span style=\"font-weight: 400;\">\u00a0It provides distinctive methods for reaching clients and providing them with a flawless client experience.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Interconnected Ecosystem<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The Salesforce Marketing Cloud is a single platform with a variety of options. Marketing Cloud connects to Sales Cloud and Service Cloud, so marketing can use CRM data to send email, SMS, and push messages and build journeys from one place. Marketing Cloud Next goes further by running on the same platform as your CRM.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Enhanced Customer Experience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Personalized, well-timed messages across channels encourage customers to engage more with your brand. It offers businesses a comprehensive 360-degree perspective, enabling them to comprehend their clients at a deep level. This enables them to increase interaction and provide customized solutions for their clients.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Increase Sales<\/span><\/h3>\n<p>Lead scoring in Account Engagement and engagement data passed to Sales Cloud help sales teams focus on the prospects most likely to buy.<\/p>\n<h2><span style=\"font-weight: 400;\">Steps To Integrate Salesforce Marketing Cloud<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9625 \" src=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2024\/06\/image1-6.png\" alt=\"Integrating Salesforce Marketing Cloud\" width=\"663\" height=\"316\" srcset=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2024\/06\/image1-6-640x305.png 640w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2024\/06\/image1-6-400x191.png 400w\" sizes=\"auto, (max-width: 663px) 100vw, 663px\" \/><\/p>\n<ol>\n<li>Choose the right product and edition: Engagement for high-volume B2C messaging, Account Engagement for B2B lead nurturing, or Marketing Cloud Next if you want marketing on the core Salesforce platform.<\/li>\n<li>Set up the account: business units, users, roles and permissions, sender authentication (domains) for email deliverability.<\/li>\n<li>Connect your CRM with Marketing Cloud Connect so contacts, leads, and campaign data sync with Sales Cloud or Service Cloud.<\/li>\n<li>Bring in data: build your data model in data extensions, and use Automation Studio for scheduled imports. If you use Data 360, connect it for unified profiles and segments.<\/li>\n<li>Create content in Content Builder: email templates, mobile messages, and reusable content blocks.<\/li>\n<li>Build journeys in Journey Builder to automate personalized messages across email, SMS, and push.<\/li>\n<li>Launch and measure: send through Email Studio and Mobile Studio, then track results in Analytics Builder and Intelligence Reports.<\/li>\n<li>Add real-time personalization with Marketing Cloud Personalization if you need web and app personalization.<\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While this is a lengthy document, we hope you find it helpful in understanding how Salesforce digital marketing operates. And that you like using the Marketing Cloud guide. Today&#8217;s businesses want to be the best in their respective industries. To do so, they must balance all aspects of their operations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Salesforce offers a variety of company solutions, encompassing marketing, sales, service, and commerce operations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, why do you delay? Before you buy, decide which Marketing Cloud product fits your business, because Engagement, Account Engagement, and Marketing Cloud Next are priced and built very differently.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you know how to set up Salesforce Marketing Cloud or utilize it? If not, we can assist you. Being a top <a href=\"https:\/\/dianapps.com\/salesforce-development-services\"><b>Salesforce development company<\/b><\/a>,<\/span><span style=\"font-weight: 400;\">\u00a0we have a lot of expertise with CRM programs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Connect with DianApps, and let\u2019s begin your journey to enhance visibility and capture leads authentically today!\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<style>.elementor-23530 .elementor-element.elementor-element-2932a52{text-align:left;}.elementor-23530 .elementor-element.elementor-element-2932a52 > .elementor-widget-container{margin:0px 0px 0px 0px;}.elementor-23530 .elementor-element.elementor-element-0b767d1 .elementor-tab-title{border-width:1px;border-color:#00000014;}.elementor-23530 .elementor-element.elementor-element-0b767d1 .elementor-tab-content{border-width:1px;border-bottom-color:#00000014;}.elementor-23530 .elementor-element.elementor-element-0b767d1 > .elementor-widget-container{margin:0px 0px 0px 0px;}<\/style><div class=\"porto-block elementor elementor-23530\">\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27707ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27707ca\" data-element_type=\"section\">\r\n\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0163611\" data-id=\"0163611\" data-element_type=\"column\">\r\n\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03a2969 elementor-widget elementor-widget-text-editor\" data-id=\"03a2969\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2932a52 elementor-widget elementor-widget-heading\" data-id=\"2932a52\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-large\">FAQs <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b767d1 elementor-widget elementor-widget-toggle\" data-id=\"0b767d1\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-toggle{text-align:left}.elementor-toggle .elementor-tab-title{font-weight:700;line-height:1;margin:0;padding:15px;border-bottom:1px solid #d5d8dc;cursor:pointer;outline:none}.elementor-toggle .elementor-tab-title .elementor-toggle-icon{display:inline-block;width:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon svg{-webkit-margin-start:-5px;margin-inline-start:-5px;width:1em;height:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-right{float:right;text-align:right}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-left{float:left;text-align:left}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-closed{display:block}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-opened{display:none}.elementor-toggle .elementor-tab-title.elementor-active{border-bottom:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-closed{display:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-opened{display:block}.elementor-toggle .elementor-tab-content{padding:15px;border-bottom:1px solid #d5d8dc;display:none}@media (max-width:767px){.elementor-toggle .elementor-tab-title{padding:12px}.elementor-toggle .elementor-tab-content{padding:12px 10px}}.e-con-inner>.elementor-widget-toggle,.e-con>.elementor-widget-toggle{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1201\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1201\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are the main features of Salesforce Marketing Cloud?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1201\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1201\"><p>Marketing Cloud Engagement covers email (Email Studio), SMS and push (Mobile Studio), customer journeys (Journey Builder), data automation (Automation Studio), content (Content Builder) and reporting (Analytics Builder). Account Engagement adds B2B lead scoring and nurturing, Personalization adds real-time web and app personalization, and Intelligence adds cross-channel analytics.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1202\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1202\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are the differences between the Salesforce Marketing Cloud editions?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1202\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1202\"><p>Marketing Cloud Next comes in Growth and Advanced editions. Existing Engagement customers can move to Pro+, Corporate+ or Enterprise+, which differ by message volumes, contacts and business units. Account Engagement (Pardot) comes in Growth+, Plus+, Advanced+ and Premium+.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1203\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1203\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is the difference between Salesforce Marketing Cloud and Pardot?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1203\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1203\"><p>Pardot, now called Marketing Cloud Account Engagement, is built for B2B lead generation, scoring and nurturing alongside a sales team. Marketing Cloud Engagement is built for high-volume B2C messaging across email, SMS and push.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1204\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1204\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is Pardot called now?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1204\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1204\"><p>Since 2022, Pardot is called Marketing Cloud Account Engagement, or simply Account Engagement.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1205\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1205\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Can Salesforce Marketing Cloud be integrated with other tools?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1205\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1205\"><p>Yes. Marketing Cloud Connect links it to Sales Cloud and Service Cloud, REST and SOAP APIs connect it to other systems, and Data 360 brings in data from outside sources.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1206\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-1206\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How does Data Cloud (Data 360) work with Marketing Cloud?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1206\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-1206\"><p>Data 360 unifies customer data into single profiles. You build segments in Data 360 and activate them into Marketing Cloud journeys or advertising platforms.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1207\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-1207\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Are Social Studio, Audience Studio and Advertising Studio still available?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1207\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-1207\"><p>No. Audience Studio was retired on February 1, 2024, and Social Studio on November 18, 2024. Advertising Studio subscriptions cannot be renewed from August 15, 2026; Salesforce recommends Data 360 Ad Audiences instead.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1208\" class=\"elementor-tab-title\" data-tab=\"8\" role=\"button\" aria-controls=\"elementor-tab-content-1208\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How much does Salesforce Marketing Cloud cost?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1208\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"8\" role=\"region\" aria-labelledby=\"elementor-tab-title-1208\"><p>Marketing Cloud Next lists at $1,500 (Growth) and $3,250 (Advanced) per org per month. Account Engagement+ starts at $1,250 per month, and Engagement+ starts at $2,000 per month, all billed annually.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1209\" class=\"elementor-tab-title\" data-tab=\"9\" role=\"button\" aria-controls=\"elementor-tab-content-1209\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What should I consider when choosing a Marketing Cloud implementation partner?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1209\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"9\" role=\"region\" aria-labelledby=\"elementor-tab-title-1209\"><p>Look for certified Marketing Cloud consultants and developers, experience with your product (Engagement, Account Engagement or Marketing Cloud Next), CRM integration experience, and references from similar projects.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What are the main features of Salesforce Marketing Cloud?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Marketing Cloud Engagement covers email (Email Studio), SMS and push (Mobile Studio), customer journeys (Journey Builder), data automation (Automation Studio), content (Content Builder) and reporting (Analytics Builder). 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All your questions are valid and must be answered!\u00a0 Salesforce Marketing Cloud acts as fuel to business engines offering a combined force of marketing channels all in one place. Starting [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":23536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"Build and Manage Salesforce Marketing Cloud","_yoast_wpseo_opengraph-description":"A 2026 guide to Salesforce Marketing Cloud: current products (Engagement, Account Engagement, Personalization, Intelligence, Marketing Cloud Next), what was retired, pricing, and how to set it up.","_yoast_wpseo_opengraph-image":"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2024\/06\/Untitled-design-2026-10-25T185425.829-1024x576.webp","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_wp_applaud_exclude":false,"footnotes":""},"categories":[85],"tags":[676,423,677,141],"class_list":["post-9620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salesforce","tag-build-salesforce-marketing-cloud","tag-salesforce","tag-salesforce-marketing","tag-salesforce-marketing-cloud"],"featured_image_src":{"landsacpe":["https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2024\/06\/Untitled-design-2026-10-25T185425.829-1140x445.webp",1140,445,true],"list":["https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2024\/06\/Untitled-design-2026-10-25T185425.829-463x348.webp",463,348,true],"medium":["https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2024\/06\/Untitled-design-2026-10-25T185425.829-300x169.webp",300,169,true],"full":["https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2024\/06\/Untitled-design-2026-10-25T185425.829.webp",1536,864,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Build and Manage Salesforce Marketing Cloud<\/title>\n<meta name=\"description\" content=\"A 2026 guide to Salesforce Marketing Cloud: current products (Engagement, Account Engagement, Personalization, Intelligence, Marketing Cloud Next), what was retired, pricing, and how to set it up.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dianapps.com\/blog\/build-and-manage-salesforce-marketing-cloud\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Build and Manage Salesforce Marketing Cloud\" \/>\n<meta property=\"og:description\" content=\"A 2026 guide to Salesforce Marketing Cloud: current products (Engagement, Account Engagement, Personalization, Intelligence, Marketing Cloud Next), what was retired, pricing, and how to set it up.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dianapps.com\/blog\/build-and-manage-salesforce-marketing-cloud\/\" \/>\n<meta property=\"og:site_name\" content=\"Learn About Digital Transformation &amp; 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