{"id":21366,"date":"2026-09-13T07:42:05","date_gmt":"2026-09-13T07:42:05","guid":{"rendered":"https:\/\/dianapps.com\/blog\/?p=21366"},"modified":"2026-09-13T07:48:41","modified_gmt":"2026-09-13T07:48:41","slug":"dreamforce-guide","status":"publish","type":"post","link":"https:\/\/dianapps.com\/blog\/dreamforce-guide\/","title":{"rendered":"Dreamforce: What It Really Costs and Is It Worth Attending?"},"content":{"rendered":"<p><strong>Key Takeaways:\u00a0<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dreamforce passes typically range from $999 to $2,299, while group registration can offer a year-round lower-cost option.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The realistic all-in cost is about $2,400-$5,000 for a U.S. domestic attendee, depending on travel and accommodation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Salesforce+ streams keynotes and selected sessions for free, making virtual attendance a practical choice for many people.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In-person attendance is most valuable for networking, vendor meetings, major purchase evaluations, and business development.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dreamforce announcements can be roadmap items rather than immediately available features, so release notes should be checked before making plans.<\/span><\/li>\n<\/ul>\n<blockquote><p><b>Quick Answer<\/b><span style=\"font-weight: 400;\">: Dreamforce is worth attending if you need in-person networking, are evaluating major Salesforce purchases, or want direct access to vendors, partners, and customers. For simply learning about Salesforce&#8217;s latest announcements, attending may not justify the $2,400 to $5,000 total cost, since keynotes and selected sessions are available for free through Salesforce+.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Dreamforce is Salesforce\u2019s annual conference, held every September at the Moscone Center (North, South, and West halls) located at 747 Howard Street in San Francisco, California. It\u2019s the largest software industry event in the world, and it\u2019s where Salesforce makes the announcements that shape the platform for the following year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The question most people are actually asking isn\u2019t what it is. It\u2019s whether it\u2019s worth the money, and the honest answer depends on your role, because the announcements reach you free either way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By continuing, you\u2019ll know the pricing cycle so you can plan for it properly, the real cost once travel is counted, and how to decide between attending, sending someone, or streaming it for nothing.<\/span><\/p>\n<h2><b>What Dreamforce Is<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">First held in 2003 at the Westin St. Francis with roughly 1,300 attendees, but by 2019 it had grown to over 171,000 registered attendees from 120 countries, plus around 16 million online viewers.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>It\u2019s Four Events At Once:<\/b><span style=\"font-weight: 400;\"> Product showcase, technical training, industry summit, and cultural event. Hands-on workshops run alongside the executive panels, partner demos, community meetups, and the Dreamfest benefit concert, which has already raised over $130 million for UCSF Benioff Children\u2019s Hospitals.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Dreamforce is where Salesforce sets its direction. Agentforce launched at Dreamforce, and so did Einstein before it. If you want to know where the platform is heading, the main keynote is the most efficient hour of the year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dreamforce stays in San Francisco with Marc Benioff publicly committed to keeping it there, so the logistics don\u2019t change year to year, which makes planning easier than for most conferences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dreamforce is Salesforce&#8217;s annual conference, bringing together product announcements, technical training, networking, partner activity, and more. If you&#8217;re new to the platform, our guide to <\/span><a href=\"https:\/\/dianapps.com\/blog\/what-is-salesforce\/\"><span style=\"font-weight: 400;\">what Salesforce is<\/span><\/a><span style=\"font-weight: 400;\"> provides a broader introduction to the ecosystem.<\/span><\/p>\n<h2><b>The Pricing Cycle and When to Book<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21367\" src=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-13-2026-07_41_46-AM.webp\" alt=\"Timeline of the annual Dreamforce pricing cycle from launch special through early bird, last chance and full price, with group registration available throughout\" width=\"1792\" height=\"877\" srcset=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-13-2026-07_41_46-AM.webp 1792w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-13-2026-07_41_46-AM-1024x501.webp 1024w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-13-2026-07_41_46-AM-768x376.webp 768w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-13-2026-07_41_46-AM-1536x752.webp 1536w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-13-2026-07_41_46-AM-640x313.webp 640w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-13-2026-07_41_46-AM-400x196.webp 400w\" sizes=\"auto, (max-width: 1792px) 100vw, 1792px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The pattern repeats every year, and knowing it is worth more than any single year\u2019s prices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Registration opens in spring with a Launch Special at around $999, and that tier sells out. Early Bird follows at roughly $1,499 and runs for a few months. Last Chance appears around three weeks before the event at approximately $1,899. After that it\u2019s full price, typically around $2,299.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Group Registration:<\/b><span style=\"font-weight: 400;\"> Three or more people from the same organisation pay roughly $999 each, the launch price, whenever they register; it doesn\u2019t close.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>That\u2019s The Single Most Useful Thing On This Page:<\/b><span style=\"font-weight: 400;\"> If your organisation is sending two people at full price, adding a third often costs less in total than sending two. Check the maths before you book anything.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>If You\u2019re Planning For Next Year:<\/b><span style=\"font-weight: 400;\"> Set a reminder for early spring, when registration opens. Booking in the first few weeks is the difference between $999 and $2,299 per person.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>One More Deadline That Catches People:<\/b><span style=\"font-weight: 400;\"> The official hotel block sells out within days of registration opening, and there\u2019s a separate hotel booking deadline in August. San Francisco room rates run two to three times normal during Dreamforce week.<\/span><\/li>\n<\/ul>\n<h2><b>What It Actually Costs<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21368\" src=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-13-2026-07_43_29-AM.webp\" alt=\"Bar chart showing Dreamforce costs per person: conference pass, flights, hotel, food, and total range\" width=\"1672\" height=\"941\" srcset=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-13-2026-07_43_29-AM.webp 1672w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-13-2026-07_43_29-AM-1024x576.webp 1024w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-13-2026-07_43_29-AM-768x432.webp 768w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-13-2026-07_43_29-AM-1536x864.webp 1536w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-13-2026-07_43_29-AM-640x360.webp 640w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-13-2026-07_43_29-AM-400x225.webp 400w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The Ticket Is The Smaller Half:<\/b><span style=\"font-weight: 400;\"> A realistic all-in figure for a US domestic attendee is $2,400-$5,000 depending on pass tier and travel distance. International attendance is substantially more.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">On accommodation, since the official block fills quickly:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Mission District, SOMA, and Civic Center are 15-20 minutes\u2019 walk and usually meaningfully cheaper<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Some attendees stay in Oakland and take BART in daily<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">BART from SFO drops you two blocks from Moscone and is reliable<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SJC is about an hour away; OAK is about 35 minutes over the bridge<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Trailblazer Bootcamp is a separate add-on at around $1,499, offering three days of intensive hands-on training with product experts. Worth considering if training budget rather than networking is your justification it changes what you\u2019re buying.<\/span><\/p>\n<h2><b>Go, Send Someone, or Stream It Free?<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21369\" src=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-13-2026-07_45_08-AM.webp\" alt=\"Three options compared: attending in person, sending one person, or streaming free via Salesforce+\" width=\"1847\" height=\"852\" srcset=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-13-2026-07_45_08-AM.webp 1847w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-13-2026-07_45_08-AM-1024x472.webp 1024w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-13-2026-07_45_08-AM-768x354.webp 768w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-13-2026-07_45_08-AM-1536x709.webp 1536w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-13-2026-07_45_08-AM-640x295.webp 640w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-13-2026-07_45_08-AM-400x185.webp 400w\" sizes=\"auto, (max-width: 1847px) 100vw, 1847px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The announcements reach you either way. Keynotes stream free on Salesforce+, with selected sessions available on demand afterwards. If your reason for attending is \u201cto find out what\u2019s new\u201d, you can do that from your desk for nothing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What you actually pay for in person is the conversations, vendors in one room, partner meetings, customer references and hallway discussions that don\u2019t happen on a stream.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sending people to Dreamforce and want them asking the right questions? We can help you evaluate new Salesforce capabilities, compare vendor claims, and turn announcements into an actionable roadmap through our Salesforce consulting services.<\/span><\/p>\n\n<table id=\"tablepress-331\" class=\"tablepress tablepress-id-331\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Role<\/th><th class=\"column-2\">Recommendation<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Evaluating a major purchase<\/td><td class=\"column-2\">Go. Every vendor in one place is genuinely efficient<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Admin wanting to learn<\/td><td class=\"column-2\">Stream it, or go specifically for the Bootcamp<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Developer<\/td><td class=\"column-2\">Stream the keynotes; TrailblazerDX suits deep technical content better<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Partner or consultancy<\/td><td class=\"column-2\">Go. It\u2019s a business development event as much as a conference<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Leadership<\/td><td class=\"column-2\">Send one person with a structured debrief<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">Everyone else<\/td><td class=\"column-2\">Stream it<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-331 from cache -->\n<p><span style=\"font-weight: 400;\">Related: <\/span><a href=\"about:blank\"><span style=\"font-weight: 400;\">What is Salesforce+<\/span><\/a><\/p>\n<h2><b>How to Plan an Agenda That Justifies the Cost<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Over 1,600 sessions, 50+ keynotes and 150+ hands-on trainings across three days. You\u2019ll attend perhaps twelve. The planning is the difference between a productive week and an expensive one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Book sessions before you arrive. Popular hands-on workshops fill up, and walking up rarely works.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pick a theme, not a sampler. Three days going deep on one thing- agent deployment, data architecture, a specific cloud- produces more than twelve unrelated sessions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Schedule the main keynote and leave the rest of that block empty. It\u2019s where the announcements land, and the conversations immediately afterwards are usually more valuable than whatever you\u2019d have booked.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Protect time for the expo floor. If you\u2019re evaluating anything, this is the reason you flew.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Book partner meetings weeks in advance. Consultancies and ISVs fill their calendars long before the event. Turning up hoping to talk to someone rarely works.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have three specific questions ready. The most common regret is spending three days absorbing content without a particular problem to solve.<\/span><\/p>\n<h2><b>Getting Value Without Attending<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Salesforce+ streams keynotes and selected sessions for free, making virtual attendance a practical choice for many people. Learn more about <\/span><a href=\"https:\/\/dianapps.com\/blog\/what-is-salesforce-plus\/?utm_source=chatgpt.com\"><span style=\"font-weight: 400;\">what Salesforce+<\/span><\/a><span style=\"font-weight: 400;\"> is and what it offers.<\/span><\/p>\n<p><b>The efficient approach if you\u2019re not going:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Watch the main keynote.<\/b><span style=\"font-weight: 400;\"> One hour containing the strategic direction for the year.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Skim the ecosystem roundups<\/b><span style=\"font-weight: 400;\"> a day or two later. Faster than watching everything, and the community writes these up quickly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Wait for Release Readiness.<\/b><span style=\"font-weight: 400;\"> Announcements are frequently roadmap rather than shipping. What actually reaches your org appears in the seasonal release notes.<\/span><\/li>\n<\/ul>\n<p><b>That last point deserves emphasis.<\/b><span style=\"font-weight: 400;\"> A Dreamforce announcement and an available feature are different things, often separated by a year. See <\/span><a href=\"https:\/\/dianapps.com\/blog\/salesforce-devops-guide\/\"><span style=\"font-weight: 400;\">Salesforce DevOps and release management<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>How to Read the Announcements<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Distinguish shipping from roadmap; \u201cGenerally available\u201d means you can use it now. \u201cComing in Winter\u201d means plan around it. \u201cAnnounced\u201d sometimes means neither.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Salesforce has renamed a substantial share of its portfolio around Agentforce, and Dreamforce is where naming changes get formalised. If a product you use appears under a new name, check the guide to <\/span><a href=\"https:\/\/dianapps.com\/blog\/salesforce-products\/\"><span style=\"font-weight: 400;\">Salesforce products and their current names<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Note what isn\u2019t mentioned. A product line absent from the keynote for two consecutive years is worth raising with your account team.<\/span><\/p>\n<p><b>Check the pricing implications.<\/b><span style=\"font-weight: 400;\"> New capability frequently arrives in a higher edition or as a separate add-on. The keynote won\u2019t tell you which. See <\/span><span style=\"font-weight: 400;\">Salesforce pricing<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div style=\"background: #EEF2FE; border: 1px solid #DBE2FB; border-radius: 14px; padding: 28px 32px; margin: 38px 0;\">\n<h4 style=\"color: #1b3fae; font-size: 22px; line-height: 1.3; font-weight: bold; margin: 0 0 10px;\"><span style=\"font-weight: 400;\"><b>Turn Dreamforce Announcements Into a Real Strategy <\/b><\/span><\/h4>\n<p style=\"color: #4b5563; font-size: 16px; line-height: 1.6; margin: 0 0 22px;\"><span style=\"font-weight: 400;\">Dreamforce gives you plenty of new Salesforce capabilities to consider. We can help you separate what is genuinely useful for your business from roadmap hype, then turn the right announcements into an actionable Salesforce plan.<\/span><\/p>\n<p><a style=\"display: inline-block; background: #2563EB; color: #ffffff; text-decoration: none; font-size: 15px; font-weight: 600; padding: 13px 26px; border-radius: 8px;\" href=\"https:\/\/dianapps.com\/salesforce-consulting-services\">Explore Salesforce Consulting<\/a><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">Related: <\/span><span style=\"font-weight: 400;\">what is Agentforce<\/span><span style=\"font-weight: 400;\"> \u00b7 <\/span><a href=\"https:\/\/dianapps.com\/blog\/all-salesforce-acquisitions\/\"><span style=\"font-weight: 400;\">Salesforce acquisitions<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Where to Go Next<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For watching it for free, <\/span><a href=\"https:\/\/dianapps.com\/blog\/what-is-salesforce-plus\/\"><span style=\"font-weight: 400;\">what is Salesforce+<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For what gets announced, <\/span><span style=\"font-weight: 400;\">what is Agentforce<\/span><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/dianapps.com\/blog\/salesforce-products\/\"><span style=\"font-weight: 400;\">every Salesforce product<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For turning announcements into a plan, <\/span><a href=\"https:\/\/dianapps.com\/blog\/salesforce-devops-guide\/\"><span style=\"font-weight: 400;\">Salesforce DevOps and release management<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For building skills rather than attending events, <\/span><a href=\"https:\/\/dianapps.com\/blog\/salesforce-certifications-guide\/\"><span style=\"font-weight: 400;\">Salesforce certifications<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">what Trailhead is<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the wider picture, <\/span><a href=\"https:\/\/dianapps.com\/blog\/what-is-salesforce\/\"><span style=\"font-weight: 400;\">what is Salesforce<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/dianapps.com\/blog\/salesforce-clouds-comparison-guide\/\"><span style=\"font-weight: 400;\">Salesforce clouds compared,<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">Salesforce pricing<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div style=\"background: #EEF2FE; border: 1px solid #DBE2FB; border-radius: 14px; padding: 28px 32px; margin: 38px 0;\">\n<h4 style=\"color: #1b3fae; font-size: 22px; line-height: 1.3; font-weight: bold; margin: 0 0 10px;\"><span style=\"font-weight: 400;\"><b>Have Questions About Your Salesforce Strategy?<\/b><\/span><\/h4>\n<p style=\"color: #4b5563; font-size: 16px; line-height: 1.6; margin: 0 0 22px;\"><span style=\"font-weight: 400;\">Whether you\u2019re planning a Salesforce implementation, evaluating new capabilities, or need help improving your existing setup, our Salesforce experts can help you identify the right approach and next steps.<\/span><\/p>\n<p><a style=\"display: inline-block; background: #2563EB; color: #ffffff; text-decoration: none; font-size: 15px; font-weight: 600; padding: 13px 26px; border-radius: 8px;\" href=\"https:\/\/dianapps.com\/contact\">Talk to Our Salesforce Experts<\/a><\/p>\n<\/div>\n<h2><b>The Announcements Are Free. Deciding What to Do About Them Isn\u2019t.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Every year the keynote produces a list of things your organisation could adopt, and every year most of them shouldn\u2019t be adopted- at least not yet, and not all at once.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The useful work happens afterwards: separating what\u2019s shipping from what\u2019s roadmap, working out which announcements apply to your org, and deciding what deserves a line in next year\u2019s budget.<\/span><\/p>\n<style>.elementor-21374 .elementor-element.elementor-element-2932a52{text-align:left;}.elementor-21374 .elementor-element.elementor-element-2932a52 > .elementor-widget-container{margin:0px 0px 0px 0px;}.elementor-21374 .elementor-element.elementor-element-0b767d1 .elementor-tab-title{border-width:1px;border-color:#00000014;}.elementor-21374 .elementor-element.elementor-element-0b767d1 .elementor-tab-content{border-width:1px;border-bottom-color:#00000014;}.elementor-21374 .elementor-element.elementor-element-0b767d1 > .elementor-widget-container{margin:0px 0px 0px 0px;}<\/style><div class=\"porto-block elementor elementor-21374\">\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27707ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27707ca\" data-element_type=\"section\">\r\n\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0163611\" data-id=\"0163611\" data-element_type=\"column\">\r\n\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03a2969 elementor-widget elementor-widget-text-editor\" data-id=\"03a2969\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2932a52 elementor-widget elementor-widget-heading\" data-id=\"2932a52\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-large\">FAQs <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b767d1 elementor-widget elementor-widget-toggle\" data-id=\"0b767d1\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-toggle{text-align:left}.elementor-toggle .elementor-tab-title{font-weight:700;line-height:1;margin:0;padding:15px;border-bottom:1px solid #d5d8dc;cursor:pointer;outline:none}.elementor-toggle .elementor-tab-title .elementor-toggle-icon{display:inline-block;width:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon svg{-webkit-margin-start:-5px;margin-inline-start:-5px;width:1em;height:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-right{float:right;text-align:right}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-left{float:left;text-align:left}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-closed{display:block}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-opened{display:none}.elementor-toggle .elementor-tab-title.elementor-active{border-bottom:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-closed{display:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-opened{display:block}.elementor-toggle .elementor-tab-content{padding:15px;border-bottom:1px solid #d5d8dc;display:none}@media (max-width:767px){.elementor-toggle .elementor-tab-title{padding:12px}.elementor-toggle .elementor-tab-content{padding:12px 10px}}.e-con-inner>.elementor-widget-toggle,.e-con>.elementor-widget-toggle{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1201\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1201\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is Dreamforce?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1201\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1201\"><p><span style=\"font-weight: 400;\">Salesforce\u2019s annual conference, held every September at the Moscone Center in San Francisco. First held in 2003, it has grown into what\u2019s widely described as the largest software industry event in the world, combining product announcements, technical training, networking, and the Dreamfest benefit concert.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1202\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1202\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">When is Dreamforce?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1202\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1202\"><p><span style=\"font-weight: 400;\">September each year, at the Moscone Center in San Francisco. Marc Benioff has publicly committed to keeping the event in San Francisco, so the location is stable. Check salesforce.com\/dreamforce for the current year\u2019s exact dates.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1203\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1203\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How much does Dreamforce cost?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1203\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1203\"><p><span style=\"font-weight: 400;\">Passes range from roughly $999 for the Launch Special when registration opens in spring, up to around $2,299 at full price. Group registration for three or more people is approximately $999 each and remains available throughout the year. Virtual attendance via Salesforce+ is free.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1204\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1204\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Can I watch Dreamforce on Salesforce+?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1204\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1204\"><p><span style=\"font-weight: 400;\">Yes, live and on demand, with 400+ sessions from the most recent event available afterwards. It\u2019s the main reason most people visit the platform, and it\u2019s a genuine alternative if attending in person isn\u2019t practical.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1205\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1205\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">When should I book Dreamforce to get the cheapest ticket?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1205\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1205\"><p><span style=\"font-weight: 400;\">As soon as registration opens, usually in spring. The Launch Special at around $999 is the cheapest tier, and it sells out. If you\u2019ve missed it, group registration for three or more people is the same price and stays open all year.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1206\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-1206\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Is Dreamforce free to attend virtually?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1206\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-1206\"><p><span style=\"font-weight: 400;\">Yes, Salesforce+ streams keynotes and selected sessions at no cost, with on-demand access afterwards. No conference pass or paid Salesforce licence is required.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1207\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-1207\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What\u2019s included in a Dreamforce pass?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1207\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-1207\"><p><span style=\"font-weight: 400;\">All keynotes, breakout and theatre sessions, hands-on workshops, roundtables, the Welcome Reception and Dreamfest, plus daily refreshments and lunch. Trailblazer Bootcamp is a separate add-on at around $1,499.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1208\" class=\"elementor-tab-title\" data-tab=\"8\" role=\"button\" aria-controls=\"elementor-tab-content-1208\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Is Dreamforce worth attending?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1208\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"8\" role=\"region\" aria-labelledby=\"elementor-tab-title-1208\"><p><span style=\"font-weight: 400;\">It depends on why you\u2019re going. If you\u2019re evaluating a significant purchase, or the conversations matter- partners, vendors, customer references- then yes. If you mainly want to know what\u2019s new, the free Salesforce+ stream delivers that without the $2,400-$5,000 all-in cost.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1209\" class=\"elementor-tab-title\" data-tab=\"9\" role=\"button\" aria-controls=\"elementor-tab-content-1209\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How many sessions are at Dreamforce?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1209\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"9\" role=\"region\" aria-labelledby=\"elementor-tab-title-1209\"><p><span style=\"font-weight: 400;\">Over 1,600 sessions, more than 50 keynotes and 150+ hands-on trainings across three days. Realistically, you\u2019ll attend around twelve, which is why booking in advance and choosing a theme matters more than trying to cover breadth.<\/span><\/p><h3>\u00a0<\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-12010\" class=\"elementor-tab-title\" data-tab=\"10\" role=\"button\" aria-controls=\"elementor-tab-content-12010\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Where should I stay for Dreamforce?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-12010\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"10\" role=\"region\" aria-labelledby=\"elementor-tab-title-12010\"><p><span style=\"font-weight: 400;\">The official hotel block sells out within days of registration opening. The Mission District, SOMA, and Civic Center are 15-20 minutes\u2019 walk and cheaper; some attendees stay in Oakland and take BART in. San Francisco rates run two to three times normal that week.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-12011\" class=\"elementor-tab-title\" data-tab=\"11\" role=\"button\" aria-controls=\"elementor-tab-content-12011\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is Dreamfest?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-12011\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"11\" role=\"region\" aria-labelledby=\"elementor-tab-title-12011\"><p><span style=\"font-weight: 400;\">Dreamforce\u2019s benefit concert, featuring major musical acts and raising money for UCSF Benioff Children\u2019s Hospital, has raised over $130 million to date. It\u2019s included in the conference pass.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-12012\" class=\"elementor-tab-title\" data-tab=\"12\" role=\"button\" aria-controls=\"elementor-tab-content-12012\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What gets announced at Dreamforce?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-12012\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"12\" role=\"region\" aria-labelledby=\"elementor-tab-title-12012\"><p><span style=\"font-weight: 400;\">Salesforce\u2019s strategic direction for the coming year. Agentforce launched there, as did Einstein before it. Bear in mind that announcements are frequently roadmap rather than shipping; check the seasonal release notes for what\u2019s actually available in your org.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is Dreamforce?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Salesforce\\u2019s annual conference, held every September at the Moscone Center in San Francisco. First held in 2003, it has grown into what\\u2019s widely described as the largest software industry event in the world, combining product announcements, technical training, networking, and the Dreamfest benefit concert.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"When is Dreamforce?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">September each year, at the Moscone Center in San Francisco. Marc Benioff has publicly committed to keeping the event in San Francisco, so the location is stable. Check salesforce.com\\\/dreamforce for the current year\\u2019s exact dates.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"How much does Dreamforce cost?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Passes range from roughly $999 for the Launch Special when registration opens in spring, up to around $2,299 at full price. Group registration for three or more people is approximately $999 each and remains available throughout the year. Virtual attendance via Salesforce+ is free.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Can I watch Dreamforce on Salesforce+?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Yes, live and on demand, with 400+ sessions from the most recent event available afterwards. It\\u2019s the main reason most people visit the platform, and it\\u2019s a genuine alternative if attending in person isn\\u2019t practical.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"When should I book Dreamforce to get the cheapest ticket?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">As soon as registration opens, usually in spring. The Launch Special at around $999 is the cheapest tier, and it sells out. If you\\u2019ve missed it, group registration for three or more people is the same price and stays open all year.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Is Dreamforce free to attend virtually?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Yes, Salesforce+ streams keynotes and selected sessions at no cost, with on-demand access afterwards. No conference pass or paid Salesforce licence is required.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"What\\u2019s included in a Dreamforce pass?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">All keynotes, breakout and theatre sessions, hands-on workshops, roundtables, the Welcome Reception and Dreamfest, plus daily refreshments and lunch. Trailblazer Bootcamp is a separate add-on at around $1,499.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Is Dreamforce worth attending?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">It depends on why you\\u2019re going. If you\\u2019re evaluating a significant purchase, or the conversations matter- partners, vendors, customer references- then yes. If you mainly want to know what\\u2019s new, the free Salesforce+ stream delivers that without the $2,400-$5,000 all-in cost.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"How many sessions are at Dreamforce?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Over 1,600 sessions, more than 50 keynotes and 150+ hands-on trainings across three days. Realistically, you\\u2019ll attend around twelve, which is why booking in advance and choosing a theme matters more than trying to cover breadth.<\\\/span><\\\/p><h3>\\u00a0<\\\/h3>\"}},{\"@type\":\"Question\",\"name\":\"Where should I stay for Dreamforce?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">The official hotel block sells out within days of registration opening. The Mission District, SOMA, and Civic Center are 15-20 minutes\\u2019 walk and cheaper; some attendees stay in Oakland and take BART in. San Francisco rates run two to three times normal that week.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"What is Dreamfest?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Dreamforce\\u2019s benefit concert, featuring major musical acts and raising money for UCSF Benioff Children\\u2019s Hospital, has raised over $130 million to date. It\\u2019s included in the conference pass.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"What gets announced at Dreamforce?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Salesforce\\u2019s strategic direction for the coming year. Agentforce launched there, as did Einstein before it. Bear in mind that announcements are frequently roadmap rather than shipping; check the seasonal release notes for what\\u2019s actually available in your org.<\\\/span><\\\/p>\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways:\u00a0 Dreamforce passes typically range from $999 to $2,299, while group registration can offer a year-round lower-cost option. The realistic all-in cost is about $2,400-$5,000 for a U.S. domestic attendee, depending on travel and accommodation. Salesforce+ streams keynotes and selected sessions for free, making virtual attendance a practical choice for many people. In-person attendance [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":21380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"Dreamforce Cost: Is It Worth Attending?","_yoast_wpseo_opengraph-description":"How much does Dreamforce cost? 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As the driving force behind Salesforce innovation at DianApps, he architects solutions across Sales Cloud, Service Cloud, and Experience Cloud that turn fragmented customer data into unified growth engines. His work spans a 360-degree perspective in BFSI, healthcare, and retail, where he's known for engineering platforms that don't just go live, they move revenue and retention numbers. 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