{"id":19520,"date":"2026-07-10T13:03:38","date_gmt":"2026-07-10T13:03:38","guid":{"rendered":"https:\/\/dianapps.com\/blog\/?p=19520"},"modified":"2026-07-10T13:03:38","modified_gmt":"2026-07-10T13:03:38","slug":"what-is-appexchange","status":"publish","type":"post","link":"https:\/\/dianapps.com\/blog\/what-is-appexchange\/","title":{"rendered":"What is AgentExchange (AppExchange): Discover the next evolution of Salesforce"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Salesforce just rebranded its AppExchange marketplace into AgentExchange. What is AgentExchange? Is it any different from AppExchange? Let us break it down in the simplest way: The marketplace is still considered the same platform, although it&#8217;s been expanded to a wider scope.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To define correctly, AgentExchange is Salesforce&#8217;s unified marketplace for discovering, buying, activating, and managing agents, apps, and tools across Salesforce and Slack. It&#8217;s the place to discover, buy, activate, and manage trusted solutions across Salesforce and Slack, plus 1,000+ agents and skills.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, basically, it is a much-trusted marketplace of agents, apps, and experts to help you find, try, and buy solutions across Salesforce and Slack.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s understand the evolution of Salesforce AppExchange to AgentExchange in detail in this blog post.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-19537\" src=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image8.png\" alt=\"\" width=\"1999\" height=\"986\" srcset=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image8.png 1999w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image8-1024x505.png 1024w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image8-768x379.png 768w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image8-1536x758.png 1536w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image8-640x316.png 640w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image8-400x197.png 400w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">The Complete Breakdown of the Evolution of Salesforce AgentExchange<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Phase 1: AgentExchange Launches Alongside AppExchange (March 4, 2025)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Rather than rebranding immediately, <\/span><a href=\"https:\/\/dianapps.com\/salesforce-development-services\"><b>Salesforce development services<\/b><\/a><span style=\"font-weight: 400;\"> first launched AgentExchange as a separate, purpose-built companion marketplace specifically for the agentic era. At this point:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It had <\/span><b>200+ launch partners<\/b><span style=\"font-weight: 400;\"> (Google Cloud, DocuSign, Box, and others) building trusted <\/span><a href=\"https:\/\/dianapps.com\/blog\/agentforce-development-services-in-australia\/\"><span style=\"font-weight: 400;\">Agentforce solutions<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It focused narrowly on <\/span><b>agent components<\/b><span style=\"font-weight: 400;\">: prebuilt partner actions, topics, and templates that developers could plug into Agentforce, Salesforce&#8217;s new &#8220;digital labor platform.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Salesforce framed it as tapping into a <\/span><b>$6 trillion digital labor market<\/b><span style=\"font-weight: 400;\">, distinctly separate messaging from AppExchange&#8217;s app-economy pitch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AppExchange kept its original job, hosting managed packages and traditional apps, while AgentExchange was purpose-built for the agentic era: prebuilt agent actions, topics, prompt templates, and full agent templates.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So for about a year, these were <\/span><b>two parallel marketplaces<\/b><span style=\"font-weight: 400;\"> serving different needs: AppExchange for apps, AgentExchange for agent-building components.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Phase 2: AgentExchange Matures \u2013 From &#8220;Parts Bin&#8221; to &#8220;Deployable Catalog&#8221; (early 2026)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Salesforce updated AgentExchange as part of its broader shift toward &#8220;agentic customer experience.&#8221;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key shift here was conceptual: this update has shifted from a builder marketplace of components to a usable catalog of deployable AI agents, meaning early AgentExchange was more like a hardware store (buy individual actions\/topics to assemble your own agent), while the updated version lets enterprises browse and deploy complete, ready-to-use agents directly into service, sales, and engagement workflows.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This mattered for CX\/ops teams specifically: instead of assembling an agent from parts, they could deploy pre-built agents with tested workflows for case handling, summarization, and routine service tasks.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Phase 3: The Full Merger \u2013 AppExchange Becomes AgentExchange (TrailblazerDX 2026)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At TrailblazerDX (TDX) 2026, Salesforce made the final structural move: it officially renamed <\/span><a href=\"https:\/\/dianapps.com\/blog\/how-to-build-an-app-for-salesforce-appexchange\/\"><span style=\"font-weight: 400;\">Salesforce AppExchange<\/span><\/a><span style=\"font-weight: 400;\"> to AgentExchange, folding three previously separate destinations into one:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AppExchange<\/b><span style=\"font-weight: 400;\"> (traditional apps\/packages)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Slack Marketplace<\/b><span style=\"font-weight: 400;\"> (Slack apps\/integrations)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Agentforce ecosystem<\/b><span style=\"font-weight: 400;\"> (the agent marketplace from Phase 1-2)<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The stated problem this solved was navigation friction: in the past, contextual blindness forced users to navigate fragmented sites, jumping between AppExchange, AgentExchange, and Slack to find the tools they needed, and even after finding the right solution, buying often meant weeks-long procurement, manual contracting, and separate vendor invoices.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">What the merger delivered:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unified navigation<\/b><span style=\"font-weight: 400;\">: a persistent nav bar to toggle instantly between Salesforce apps, agents, and Slack Marketplace integrations, all in the same tab, same identity, no URL juggling.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Semantic search<\/b><span style=\"font-weight: 400;\">: powered by Data 360, understanding user intent rather than exact keywords.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>In-flow\/contextual discovery<\/b><span style=\"font-weight: 400;\">: Agentforce Builder now surfaces personalized recommendations based on the specific agent being built, so tools find the developer rather than the other way around.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Private Offers<\/b><span style=\"font-weight: 400;\">: simplified procurement with unified billing handled directly through Salesforce as the billing agent, regardless of which vendor or service.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Massive combined scale<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: 10,000+ apps, 1,000+ agents, and 2,600+ Slack apps\/integrations, all security-reviewed with deep-dive technical audits and vulnerability scans.<\/span><\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Why Salesforce Did This<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The renaming reflects Salesforce&#8217;s positioning that the &#8220;agent economy&#8221; may eventually surpass the app economy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brian Landsman (EVP, Global Business Development &amp; Partnerships, later named CEO of AgentExchange) has framed it as extending the AppExchange playbook (prebuilt apps \u2192 partner business models) into agentic AI.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So partners get access to Salesforce&#8217;s entire install base plus better tools to build, manage, and scale distribution.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Quick Summary Table<\/span><\/h3>\n\n<table id=\"tablepress-228\" class=\"tablepress tablepress-id-228\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Phase<\/th><th class=\"column-2\">Timing<\/th><th class=\"column-3\">State<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">AppExchange origin<\/td><td class=\"column-2\">2005\u20132006<\/td><td class=\"column-3\">Standalone app marketplace<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">AgentExchange launch<\/td><td class=\"column-2\">March 2025<\/td><td class=\"column-3\">Separate, agent-component-only marketplace (parallel to AppExchange)<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">AgentExchange update<\/td><td class=\"column-2\">Early 2026<\/td><td class=\"column-3\">Shifted from components to deployable full agents<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Full rebrand\/merger<\/td><td class=\"column-2\">TDX 2026<\/td><td class=\"column-3\">AppExchange + Slack Marketplace + Agentforce ecosystem unified under \"AgentExchange\" name<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-228 from cache -->\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Two Ways to Scale With Salesforce AgentExchange in 2026<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1. If You&#8217;re Building\/Selling on AgentExchange (Partner\/ISV\/Agency angle)<\/span><\/h3>\n<h3><span style=\"font-weight: 400;\">Tap the $50M Builders Initiative<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Salesforce is backing the platform with a $50 million AgentExchange Builders Initiative aimed at helping ISV partners build and monetize AI solutions, combining capital, technical guidance, Slack resources, and go-to-market support.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Build agent-ready, not just app-ready<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The rename wasn&#8217;t cosmetic; it signals a fundamental shift in what Salesforce expects apps to do: not just extend the platform, but participate in it as intelligent, agent-ready components. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Concretely: <\/span><a href=\"https:\/\/dianapps.com\/blog\/future-of-ai-powered-customer-support-in-salesforce\/\"><span style=\"font-weight: 400;\">Agentforce<\/span><\/a><span style=\"font-weight: 400;\"> readiness is now a procurement filter; buyers evaluate apps as components of an agent strategy, not standalone tools, and apps without a defined agent action get deprioritized in evaluations happening at scale.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Compress time-to-value<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Time-to-value has compressed from months to days. If onboarding requires a kickoff call before showing value, you&#8217;ll lose trials to lighter competitors who demonstrate value in 10 minutes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Use the four monetizable component types<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AgentExchange introduces new agentic components partners can build, list, and monetize: Actions, Topics, Prompt Templates, and Agent Templates, each a different packaging\/pricing surface.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Leverage Private Offers + Go-to-Market App<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The new AgentExchange Go-to-Market App allows for private offers, unified billing, and automated provisioning, shaving weeks off contract negotiations. This matters for scale because it removes the traditional enterprise procurement bottleneck.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">My competitor gaps for product-market fit<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A practical tactic: mine 3- and 4-star competitor reviews on AgentExchange; these are buyers who tried and were disappointed, and that gap is your product opportunity.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">The scale equation, per industry analysis:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Success on AgentExchange is product excellence + platform alignment + GTM execution + genuine user adoption, all four, not just one.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">2. If You&#8217;re an Enterprise Deploying Agents at Scale (Customer angle)<\/span><\/h3>\n<h3><span style=\"font-weight: 400;\">Use in-flow, intent-based discovery instead of manual search<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Agentforce Builder surfaces relevant agents, sub-agents, and tools automatically based on what you&#8217;re building, reducing the discovery-to-deployment friction that used to require IT tickets and vendor calls.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Consolidate governance and billing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Automated provisioning gives immediate access once an offer is accepted, ensuring the right people get the right permissions at the right time, letting IT\/admin teams scale deployment without per-vendor onboarding overhead.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Watch for fall\/winter 2026 rollouts<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Two features are coming that specifically aid scale: a streamlined Agentforce Builder installer (fall 2026) and contextual Slackbot discovery letting teams surface vetted recommendations in natural language (winter 2026), plus conversational search allowing follow-up questions to refine and compare solutions side by side.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Market Context Worth Knowing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AgentExchange has become genuinely the fastest-growing organic product in Salesforce&#8217;s history, with $800M ARR (up 169% year-over-year) and 18,500 customers as of Q4 FY2026, and pricing has evolved to three tiers, Conversations ($2\/conversation), Flex Credits, and Per-User ($125\/user\/month), reflecting how enterprises are actually consuming agents at scale versus the simpler original model.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">What Are the Top AgentExchange Features &amp; Capabilities?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Based on the priority order, we have bifurcated the features list into 4 tiers. Let\u2019s read them all below:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-19531\" src=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image2.png\" alt=\"Agentforce Development Services 2\" width=\"1200\" height=\"627\" srcset=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image2.png 1200w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image2-1024x535.png 1024w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image2-768x401.png 768w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image2-640x334.png 640w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image2-400x209.png 400w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Tier 1:\u00a0 Core Infrastructure (Everything Else Depends On These)<\/span><\/h3>\n<h4><span style=\"font-weight: 400;\">1. Unified Marketplace Consolidation<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The single biggest structural feature: AppExchange, Slack Marketplace, and the Agentforce ecosystem merged into one governed distribution layer with over 10,000 Salesforce apps, 2,600+ Slack apps\/agents, and 1,000+ Agentforce agents, sub-agents, tools, and MCP servers in one searchable catalog. This is ranked #1 because every other feature (search, discovery, billing) only works because this consolidation happened first.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">2. Security Review &amp; Trust Governance<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Every AgentExchange solution undergoes a rigorous security review, including deep-dive technical audits and vulnerability scans.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is high priority because, unlike traditional apps, agents take actions on live business data; buyers need a structured evaluation framework covering manifest, audit trail, supply chain, and runtime isolation, since malicious marketplace agents are already in the wild.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trust is the precondition for enterprise adoption at scale.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Tier 2: Discovery &amp; Purchasing (Drive Adoption Velocity)<\/span><\/h3>\n<h4><span style=\"font-weight: 400;\">3. Semantic Search (powered by Data 360)<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Matches customers to solutions based on business intent rather than keywords, critical because it directly shortens the &#8220;I don&#8217;t know what I need&#8221; phase of the buying journey.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">4. In-Flow \/ Contextual Discovery in Agentforce Builder<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Agentforce Builder surfaces relevant agents, sub-agents, and tools automatically based on what a developer is currently building, no need to leave the development environment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One case study cited an 80% in-product discovery rate for an agent using this pattern, which signals it&#8217;s becoming the dominant acquisition channel over outbound sales.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">5. Private Offers &amp; Go-to-Market App<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Enables tailored pricing, unified billing, and automated provisioning, cutting weeks off contract negotiations. High priority because enterprise procurement friction was historically the biggest bottleneck between &#8220;found the right agent&#8221; and &#8220;actually using it.&#8221;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">6. Automated Provisioning<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Gives immediate access once an offer is accepted, ensuring the right people get the right <\/span><a href=\"https:\/\/dianapps.com\/blog\/tips-to-optimize-your-salesforce-crm\/\"><span style=\"font-weight: 400;\">Salesforce CRM<\/span><\/a><span style=\"font-weight: 400;\"> permissions at the right time, this is what makes the Private Offers feature actually deliver value rather than just simplify paperwork.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Tier 3: Ecosystem Expansion (Coming\/Rolling Out)<\/span><\/h3>\n<h4><span style=\"font-weight: 400;\">7. Conversational Search (Fall 2026)<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Let customers ask follow-up questions to refine results and compare solutions side-by-side.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">8. Streamlined Agentforce Builder Installer (Fall 2026)<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Reduces friction in the actual install\/activation step.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">9. Contextual Slackbot Discovery (Winter 2026)<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Let teams surface vetted, contextual recommendations in natural language based on their team, existing workflows, and the challenge at hand, extending discovery into the tool where many teams already work.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">10. Add to Slack (One-Click) (June 2026, waitlist)<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Brings agents into Slack with a single click, lower priority than the above because it&#8217;s a convenience layer on top of discovery\/purchasing that already work.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Tier 4: Partner\/Builder Enablement<\/span><\/h3>\n<h4><span style=\"font-weight: 400;\">11. $50M AgentExchange Builders Initiative<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Capital, technical guidance, Slack resources, and go-to-market support for ISV partners. Important for ecosystem health in the long term, but it&#8217;s an input to feature growth rather than a feature customers use directly.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">12. Four Agentic Component Types (Actions, Topics, Prompt Templates, Agent Templates)<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The packaging structure that lets partners build and monetize modular pieces rather than full agents is foundational for partners, but end customers mostly experience these bundled into agent templates rather than as standalone choices.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Why Use AgentExchange: The Core Case<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1. One marketplace instead of three<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">No more jumping between AppExchange, Slack Marketplace, and the Agentforce ecosystem; everything (10,000+ apps, 2,600+ Slack integrations, 1,000+ agents\/tools\/MCP servers) lives in one searchable, governed catalog.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also read: <\/span><a href=\"https:\/\/dianapps.com\/blog\/salesforce-unveils-agentforce-3\/\"><span style=\"font-weight: 400;\">Salesforce unveils agentforce 3<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">2. It finds you, not the other way around<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Agentforce Builder surfaces relevant agents and tools automatically based on what you&#8217;re actively building; one case study cited an 80% in-product discovery rate, meaning most users find what they need without ever leaving their workflow.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">3. Search understands intent, not just keywords<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Semantic search (Data 360) matches you to solutions based on business intent; you don&#8217;t need to know an exact product name to find the right fit.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">4. Trust is engineered in, not assumed<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Every listing goes through rigorous security review, deep technical audits, and vulnerability scans, which matter because agents, unlike static apps, take real actions on your live business data.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">5. Procurement friction is mostly gone<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Private offers with unified billing and automated provisioning cut what used to be weeks of contract negotiation down dramatically; you get access the moment an offer is accepted, with the right permissions already in place.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">6. It&#8217;s not a bet on an unproven idea: the numbers back it<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">$800M ARR, up 169% year-over-year, with 18,500 customers, it&#8217;s the fastest-growing organic product in Salesforce&#8217;s history, which de-risks adoption for enterprises that worry about betting on immature platforms.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">7. Governance stays centralized as usage scales<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For CX and IT leaders specifically, it offers a controlled way to scale AI across the org while maintaining security, compliance, and standardization, critical once dozens of teams start deploying agents independently.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">8. Two-sided value, not just a buyer&#8217;s tool<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Partners get direct access to Salesforce&#8217;s massive install base plus a $50M Builders Initiative to help monetize their expertise, so the catalog itself keeps growing with better solutions, which in turn benefits buyers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">9. It&#8217;s built for where the market is actually heading<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Buyers are already evaluating apps as components of an agent strategy, not standalone tools, meaning solutions on AgentExchange are pressure-tested to fit into agentic workflows rather than being legacy apps repackaged with an &#8220;AI&#8221; label.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">How to Get Started With Salesforce AgentExchange?<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Step 1: Access AgentExchange<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-19538\" src=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image9.png\" alt=\"Agentforce Development Services 3\" width=\"1999\" height=\"896\" srcset=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image9.png 1999w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image9-1024x459.png 1024w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image9-768x344.png 768w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image9-1536x688.png 1536w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image9-640x287.png 640w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image9-400x179.png 400w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><br \/>\nGo to agentexchange.salesforce.com directly, or log into your Salesforce org and find AgentExchange from the Setup menu \/ App Launcher. If you&#8217;re an existing AppExchange user, no bookmarks need updating; the old AppExchange URL now redirects straight to AgentExchange, so nothing breaks for existing users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You&#8217;ll land on the unified homepage where Salesforce apps, Agentforce agents, and Slack integrations all live together in one catalog.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Step 2: Choose Your Discovery Mode\u2013Salesforce or Slack<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-19532\" src=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image3.png\" alt=\"Agentforce Development Services 4\" width=\"1999\" height=\"1106\" srcset=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image3.png 1999w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image3-1024x567.png 1024w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image3-768x425.png 768w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image3-1536x850.png 1536w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image3-640x354.png 640w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image3-400x221.png 400w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><br \/>\nRight at the top of the interface, there&#8217;s a toggle to switch between Salesforce and Slack views, letting you discover Agentforce apps, AI agents, Slack apps, and agents depending on where you want to deploy the solution.<\/span><\/p>\n<p><b>Decision point:<\/b><span style=\"font-weight: 400;\"> if you&#8217;re solving a CRM\/workflow problem, stay in Salesforce view; if you want something usable inside team chat, switch to Slack view.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Step 3: Search With Intent, Not Just Keywords<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Type what you&#8217;re trying to accomplish rather than a product name; semantic search (powered by Data 360) matches you to solutions based on business intent, not just exact keyword matches.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, searching &#8220;help my sales reps schedule follow-ups automatically&#8221; will surface relevant agent actions even if none of those exact words appear in a listing title.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use the category filters (Actions, Topics, Prompt Templates, Agent Templates, or full third-party agents) to narrow down which type of component fits your needs: a full ready-to-deploy agent vs. a smaller building block.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Step 4: Evaluate the Listing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-19535\" src=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image6.png\" alt=\"Agentforce Development Services 5\" width=\"1886\" height=\"1328\" srcset=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image6.png 1886w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image6-1024x721.png 1024w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image6-768x541.png 768w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image6-1536x1082.png 1536w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image6-640x451.png 640w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image6-400x282.png 400w\" sizes=\"(max-width: 1886px) 100vw, 1886px\" \/><br \/>\nBefore installing anything, check:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Security review status<\/b><span style=\"font-weight: 400;\">: every listing undergoes a rigorous security review, including deep-dive technical audits and vulnerability scans\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reviews and ratings<\/b><span style=\"font-weight: 400;\">: especially 3-4 star reviews, which often reveal real limitations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data\/API scope<\/b><span style=\"font-weight: 400;\">: what permissions and data access the agent is requesting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pricing model<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: free, freemium, paid, usage-based, or custom, since AgentExchange supports diverse pricing options<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Step 5: Discover In-Context via Agentforce Builder (Alternative Entry Point)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-19530\" src=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image1.png\" alt=\"Agentforce Development Services 1\" width=\"1600\" height=\"924\" srcset=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image1.png 1600w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image1-1024x591.png 1024w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image1-768x444.png 768w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image1-1536x887.png 1536w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image1-640x370.png 640w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image1-400x231.png 400w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><br \/>\nInstead of browsing the marketplace separately, you can also work directly in Agentforce Builder; it automatically surfaces relevant agents, sub-agents, and tools based on the specific agent you&#8217;re actively building, so recommendations appear inside your build flow rather than requiring a separate search.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Step 6: Request or Accept a Private Offer (For Paid\/Enterprise Solutions)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-19539\" src=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image10.png\" alt=\"Agentforce Development Services 6\" width=\"1444\" height=\"802\" srcset=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image10.png 1444w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image10-1024x569.png 1024w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image10-768x427.png 768w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image10-640x355.png 640w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image10-400x222.png 400w\" sizes=\"(max-width: 1444px) 100vw, 1444px\" \/><br \/>\nIf you need enterprise pricing or custom terms, partners can send tailored pricing and terms directly to your <\/span><b>My Account page<\/b><span style=\"font-weight: 400;\"> inside Salesforce, replacing the old back-and-forth email\/vendor-onboarding process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You review and accept it from a single interface, whether you&#8217;re buying an<\/span><a href=\"https:\/\/dianapps.com\/blog\/what-is-an-ai-agent\/\"><span style=\"font-weight: 400;\"> AI agent <\/span><\/a><span style=\"font-weight: 400;\">or a document tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Billing note: Salesforce acts as the billing agent regardless of which partner built the solution, so you get one consistent billing experience across every vendor.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Step 7: Automated Provisioning\u2013Activation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-19534\" src=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image5.png\" alt=\"Agentforce Development Services 7\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image5.png 1024w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image5-768x768.png 768w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image5-640x640.png 640w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image5-400x400.png 400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><br \/>\nOnce an offer is accepted (or a free listing is installed), automated provisioning gives immediate access and ensures the right people on your team get the right permissions right away, no separate IT ticket needed for basic activation.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Step 8: Configure Permissions &amp; Data Boundaries<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-19533\" src=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image4.png\" alt=\"Agentforce Development Services 8\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image4.png 1024w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image4-768x768.png 768w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image4-640x640.png 640w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image4-400x400.png 400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><br \/>\nAs an admin, go into your org&#8217;s permission sets and confirm:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which users\/profiles can access the new agent or app<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What data boundaries and API scopes the agent is authorized for (admins maintain granular control here, agents only access what&#8217;s explicitly authorized)<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Step 9: Test in Sandbox First<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-19536\" src=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image7.png\" alt=\"Agentforce Development Services 9\" width=\"1920\" height=\"969\" srcset=\"https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image7.png 1920w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image7-1024x517.png 1024w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image7-768x388.png 768w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image7-1536x775.png 1536w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image7-640x323.png 640w, https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/image7-400x202.png 400w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><br \/>\nBefore rolling out org-wide, always test in a sandbox environment. AgentExchange&#8217;s try-before-you-buy model still applies, so validate behavior on non-production data first.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Step 10: Deploy, Monitor, and Track Versions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Roll out to production, then use the built-in version control functionality to track updates and new releases of the app\/agent over time, useful for coordinating changes with your team and staying current as partners ship updates.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">What are the Limitations of Salesforce AgentExchange<\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reliability risk<\/b><span style=\"font-weight: 400;\">: hallucination\/reliability management is the #1 adoption concern industry-wide<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data quality dependency<\/b><span style=\"font-weight: 400;\">: messy Salesforce data leads to inaccurate agent outputs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Struggles with nuance<\/b><span style=\"font-weight: 400;\">: rigid templates often need manual overrides for non-standard cases<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Governance gap<\/b><span style=\"font-weight: 400;\">: most enterprises lack mature frameworks to manage multiple agents safely<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Salesforce lock-in<\/b><span style=\"font-weight: 400;\">: value drops sharply if you&#8217;re not already deep in the Salesforce ecosystem<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pricing complexity<\/b><span style=\"font-weight: 400;\">: Conversations vs. Flex Credits vs. Per-User makes cost estimation hard<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Steep learning curve<\/b><span style=\"font-weight: 400;\">: needs real admin\/developer expertise, not plug-and-play<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Still maturing<\/b><span style=\"font-weight: 400;\">: key features (conversational search, Slackbot discovery, etc.) roll out through late 2026<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scale-proof risk:<\/b><span style=\"font-weight: 400;\"> security review speed and purchasing flow are still unproven at high volume<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Speed vs. trust tension<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: balancing fast consumer-style discovery with enterprise-grade trust is unresolved<\/span><\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">DianApps Take on AgentExchange<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">The opportunity is real, but it&#8217;s a positioning play, not just a distribution play.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For an <\/span><a href=\"https:\/\/dianapps.com\/ai-ml-development-services\"><b>AI-first app development agency<\/b><\/a> <span style=\"font-weight: 400;\">like DianApps, AgentExchange matters less as &#8220;another marketplace to list on&#8221; and more as a signal of where client demand is heading.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buyers are already evaluating apps as components of an agent strategy, not standalone tools, which means every client conversation DianApps has about a new build, integration, or Salesforce-adjacent project should now include the question:\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Does this need an Agent Action, or will it get deprioritized by buyers evaluating agent-readiness?<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Concluding Thoughts<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">AgentExchange is a well-engineered distribution layer for a technology (autonomous agents) that&#8217;s still earning enterprise trust; it&#8217;s the right infrastructure at a slightly early moment, which makes it worth watching closely and adopting selectively rather than betting the farm on immediately.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See you in the next, even bigger updates on Salesforce.\u00a0<\/span><\/p>\n<style>.elementor-19521 .elementor-element.elementor-element-2932a52{text-align:left;}.elementor-19521 .elementor-element.elementor-element-2932a52 > .elementor-widget-container{margin:0px 0px 0px 0px;}.elementor-19521 .elementor-element.elementor-element-0b767d1 .elementor-tab-title{border-width:1px;border-color:#00000014;}.elementor-19521 .elementor-element.elementor-element-0b767d1 .elementor-tab-content{border-width:1px;border-bottom-color:#00000014;}.elementor-19521 .elementor-element.elementor-element-0b767d1 > .elementor-widget-container{margin:0px 0px 0px 0px;}<\/style><div class=\"porto-block elementor elementor-19521\">\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27707ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27707ca\" data-element_type=\"section\">\r\n\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0163611\" data-id=\"0163611\" data-element_type=\"column\">\r\n\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03a2969 elementor-widget elementor-widget-text-editor\" data-id=\"03a2969\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked 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*\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-large\">FAQs <\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b767d1 elementor-widget elementor-widget-toggle\" data-id=\"0b767d1\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! 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.elementor-tab-title.elementor-active .elementor-toggle-icon-closed{display:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-opened{display:block}.elementor-toggle .elementor-tab-content{padding:15px;border-bottom:1px solid #d5d8dc;display:none}@media (max-width:767px){.elementor-toggle .elementor-tab-title{padding:12px}.elementor-toggle .elementor-tab-content{padding:12px 10px}}.e-con-inner>.elementor-widget-toggle,.e-con>.elementor-widget-toggle{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1201\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1201\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Is AgentExchange different from AppExchange, or is it a completely new platform?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1201\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1201\"><p><span style=\"font-weight: 400;\">It&#8217;s not new, AgentExchange is the rebranded, unified evolution of AppExchange. Salesforce first launched AgentExchange in March 2025 as a separate agent-focused marketplace, then at TrailblazerDX 2026 fully merged AppExchange, Slack Marketplace, and the AgentForce ecosystem into one platform under the AgentExchange name. The old AppExchange URL still redirects there, so existing users lose nothing.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1202\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1202\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What can I actually find and buy on AgentExchange?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1202\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1202\"><p><span style=\"font-weight: 400;\">Five main categories: agent actions (specific tasks like scheduling a meeting), topics (grouped actions\/instructions), prompt templates, full agent templates (packaged starter agents), and third-party agents, sub-agents, and MCP-server tools, plus traditional Salesforce apps and Slack integrations, all in one catalog of 10,000+ apps and 1,000+ agents.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1203\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1203\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How is buying an agent different from buying a regular app?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1203\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1203\"><p><span style=\"font-weight: 400;\">An agent reads your data, takes actions on your behalf, and makes decisions inside live business workflows, unlike a static app, so evaluation criteria matter more: check security review status, data\/API scope, and permission boundaries before installing, not just features and price.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1204\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1204\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Does AgentExchange only work if I'm already using Salesforce?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1204\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1204\"><p><span style=\"font-weight: 400;\">Largely yes, it delivers the best value when you&#8217;re already invested in the Salesforce ecosystem, since agents are built around Salesforce data models and workflows. 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Let us break it down in the simplest way: The marketplace is still considered the same platform, although it&#8217;s been expanded to a wider scope.\u00a0 To define correctly, AgentExchange is Salesforce&#8217;s unified marketplace for discovering, buying, activating, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_wp_applaud_exclude":false,"footnotes":""},"categories":[85],"tags":[255],"class_list":["post-19520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salesforce","tag-salesforce-appexchange"],"featured_image_src":{"landsacpe":["https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/Untitled-design-62-1140x445.png",1140,445,true],"list":["https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/Untitled-design-62-463x348.png",463,348,true],"medium":["https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/Untitled-design-62-300x169.png",300,169,true],"full":["https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2026\/07\/Untitled-design-62.png",1536,864,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is AgentExchange (AppExchange)<\/title>\n<meta name=\"description\" content=\"What is AgentExchange? 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