{"id":10512,"date":"2024-08-23T09:28:33","date_gmt":"2024-08-23T09:28:33","guid":{"rendered":"https:\/\/dianapps.com\/blog\/?p=10512"},"modified":"2024-10-29T10:15:45","modified_gmt":"2024-10-29T10:15:45","slug":"why-is-it-harder-to-raise-investments-in-mobile-game-development-in-2024","status":"publish","type":"post","link":"https:\/\/dianapps.com\/blog\/why-is-it-harder-to-raise-investments-in-mobile-game-development-in-2024\/","title":{"rendered":"Why Is It Harder To Raise Investments In Mobile Game Development In 2024?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">From a random kid on the internet making big bucks by streaming games to unbeatable sales of newly-released games, it\u2019s pretty clear that the gaming industry is not just for entertainment, but a profound business opportunity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nowadays, games have been remodeled into an industry worth billions from merely a hobby.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If we talk about the pandemic period, the mobile gaming market has seen unbelievable growth. It has remained attractive since the initial surge even after the ups and downs leading to high profit margins and huge ROI.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Considering the hyper-casual game segment, the market still represents a significant share of well-established gaming app installs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how do the new games get a bit of this whimsical pixelated pie?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, through this blog, we try to answer this question while also taking a glance at the changes that took place over the years, the importance of raising funds, costs, and profitability aspects with some amazing tips for businesses to know before seeking funding from investors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, let\u2019s begin!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What-Has-Changed-the-Gaming-Industry-Through-the-Years\"><\/span><span style=\"font-weight: 400;\">What Has Changed the Gaming Industry Through the Years?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The numbers speak for the mobile gaming industry which has become the largest segment worldwide ahead of console gaming and PC gaming.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a simpler breakdown of the gaming revenue:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile Gaming: $90.4 billion<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Console Gaming: $52.2 billion<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PC Gaming: $40.4 billion<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Mobile gaming leads the way, making up almost half of all video game revenue. Free-to-play games are a big part of this, accounting for 85 percent of the total. Overall, the global gaming industry is expected to hit approximately $450 Bn by 2024.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few years ago, hypercasual games were simple and economical to make, often developed by just one or two people. These games had basic mechanics and visuals, but they could still earn a lot of money. Developers could spend $2K to $5K and have a chance to make hundreds of thousands of dollars in revenue each month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, making a hypercasual game is much more complex and expensive. A typical game app development team now includes one or two developers, a game designer, an art manager, and a VFX specialist.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes, a team can have up to ten members. With so many projects failing to succeed, studios need more teams working on multiple games at once, which reduces their chances of making a profit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Studios often operate three to four teams simultaneously, each working on several projects with high-quality standards. They also hire additional specialists like developers, artists, and level designers. It&#8217;s not just about having a good game idea anymore, rather it&#8217;s also about perfecting the game&#8217;s presentation, monetization strategies, level design, and animations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Publishers also provide their experts to help with production, design, marketing, and other areas. As a result, the cost of developing a game with potential success can easily exceed $20,000, and studios need to invest in multiple attempts to find a hit, similar to how venture capitalists invest in many projects hoping for one big success.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Profitability-and-Costs-Then-and-Now\"><\/span><span style=\"font-weight: 400;\">Profitability and Costs: Then and Now<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Today, the average profit margin for hypercasual games is around 10% to 15%. A typical development team might include one or two developers, a game designer, an art manager, a VFX specialist, and possibly some studio heads. Keeping such a team running would cost about $30,000 per month, including salaries and other expenses. Without a publisher, costs would be even higher since you&#8217;d also need to hire marketers and lawyers, but we won&#8217;t focus on that here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To just break even with this setup, you&#8217;d need a game that can handle a marketing budget of $500,000 per month while maintaining at least a 15% profit margin. This means constantly reinvesting to grow or maintain revenue and putting money into new projects to keep expanding. Plus, any initial investments must be paid back from revenue before you start seeing actual profits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This scenario shows that hyper-casual game development isn&#8217;t as profitable as it might seem\u2014it&#8217;s similar to running a traditional offline business. Typically, it takes 18 months to two years to recoup investments and see standard profits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Developing a hypercasual game now takes two to four months, and you have to keep paying salaries the entire time. Even if your game succeeds and you start acquiring users, you probably won&#8217;t spend $500,000 on marketing right away, however, you&#8217;d likely need to increase spending gradually.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, breaking even right after launch is unrealistic. There&#8217;s a good chance that the first few months spent developing prototypes might not pay off. You may need to start over multiple times before finding a winning formula.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why-is-It-Important-to-Invest-in-Mobile-Game-Development\"><\/span><span style=\"font-weight: 400;\">Why is It Important to Invest in Mobile Game Development?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Securing-Enough-Resources-for-Development\"><\/span><span style=\"font-weight: 400;\">Securing Enough Resources for Development<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For mobile game development, you need skilled developers, designers, and other specialists. Initially, you might not need all of them, but for long-lasting success, ensure you have enough funds to hire and equip your team.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Boosting-Game-Quality-and-Features\"><\/span><span style=\"font-weight: 400;\">Boosting Game Quality and Features<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With more funding, developers can use better technology, advanced tools, and high-quality art to create an awesome game with stunning visuals, mesmerizing sounds, and unique features.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Marketing-and-User-Acquisition\"><\/span><span style=\"font-weight: 400;\">Marketing and User Acquisition<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Creating a great game is just the start. To succeed, you need to market it well. Funding helps you run ads, work with influencers, and use strategies to get <\/span><a href=\"https:\/\/dianapps.com\/blog\/useful-strategies-to-increase-app-downloads\/\"><span style=\"font-weight: 400;\">more downloads<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tips-to-Focus-before-Seeking-Funding-in-2024\"><\/span><span style=\"font-weight: 400;\">Tips to Focus before Seeking Funding in 2024<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Focus-on-New-and-Innovative-Ideas\"><\/span><span style=\"font-weight: 400;\">Focus on New and Innovative Ideas<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Investors are attracted to startups that showcase fresh and creative ideas. Successful games often break new ground by trying out unique gameplay mechanics and embracing different art styles. It&#8217;s not just about following trends but also about creating your own by constantly innovating and taking smart risks. Make sure to highlight what makes your game or studio unique in the crowded market in your <a href=\"https:\/\/www.storydoc.com\/blog\/pitch-deck-examples\" target=\"_blank\" rel=\"noreferrer noopener\">investor deck<\/a>, too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may also like to read: <\/span><a href=\"https:\/\/dianapps.com\/blog\/a-comprehensive-guide-on-how-to-make-a-game-app\/\"><span style=\"font-weight: 400;\">A Comprehensive Guide on How to Make a Game App<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Passion-and-Creativity-Matters\"><\/span><span style=\"font-weight: 400;\">Passion and Creativity Matters<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Most investors look for founders who are passionate about their games and have a clear creative vision. These traits often signal a team&#8217;s potential for success. The teams who really know why they&#8217;re making their game and who it&#8217;s for should stand out. It&#8217;s important to show that you understand your target audience and are driven by more than just making money.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Look-for-Diverse-Audience\"><\/span><span style=\"font-weight: 400;\">Look for Diverse Audience<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The people who play games come from all walks of life, but historically, game creators haven&#8217;t always demonstrated this diversity. However, this is starting to change, with a focus on audiences that have been ignored. There&#8217;s a lot of potential in creating games for these new groups, especially when the creators themselves come from these backgrounds. Taking a chance on these audiences may take you a step toward success.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Passion-Over-Data\"><\/span><span style=\"font-weight: 400;\">Passion Over Data<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Data is important but not the only measure of success, especially in the early stages of development. A passionate and dedicated team with a strong vision can be just as valuable as hard numbers. Investors often find enthusiasm and creativity more compelling than a purely data-driven approach. They focus on early-stage projects and the teams behind them.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Assemble-a-Strong-Team\"><\/span><span style=\"font-weight: 400;\">Assemble a Strong Team<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Making games is complex and building a game studio is different from running a tech company. Simply put, it combines all the problems of software and entertainment. Investors look for founders with a clear purpose and who can handle challenges while creating something great. They want to invest in a studio as a whole company, not just a single project. Key questions are about what the studio will become, who is leading it, and what their goals are. Teams with a strong vision who can execute it from start to finish are rare and valued.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How-a-Game-App-Development-Company-Can-Help-Businesses-in-Investment-Decisions\"><\/span><span style=\"font-weight: 400;\">How a Game App Development Company Can Help Businesses in Investment Decisions?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Many leading mobile app development companies across the globe are developing state-of-the-art apps and software that have driven massive growth in the gaming industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/dianapps.com\/mobile-game-development-company\"><b>mobile game app development company<\/b><\/a><span style=\"font-weight: 400;\"> can help businesses make informed investment decisions by providing support with:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understanding the market trends and insights<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conducting a thorough competitor analysis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Estimating game development costs and timelines<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Evaluating technical viability<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identifying challenging and minimizing the risks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choosing the right monetization models<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimizing games to increase profitability<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offering post-launch support and scaling opportunities<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Investors who have a basic understanding of the gaming industry should consider investing in game development companies. Considering these companies already have sound expertise in developing games across different platforms and genres, making them a more secure investment option. Putting resources, time, and money into a professional <\/span>game app development company<span style=\"font-weight: 400;\"> will help gaming studios and businesses lay strong foundations for success. Hence, this investment is a safe and secure bet.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Coming to an end, it\u2019s safe to secure funds for your mobile game to succeed in the competitive industry. Business owners should never stop exploring and adapting to various funding <\/span><a href=\"https:\/\/dianapps.com\/blog\/online-game-development-strategies-and-formulas-you-need-to-know\/\"><span style=\"font-weight: 400;\">strategies<\/span><\/a><span style=\"font-weight: 400;\">, like alternative options, traditional sources, and publisher partnerships. This way, they can add value to their game development process, marketing, and long-term growth of the funding journey.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re ready for development with your funding, game idea, and everything in check,\u00a0<\/span><span style=\"font-weight: 400;\"><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">you can consult a\u00a0<a href=\"https:\/\/dianapps.com\/mobile-app-development\" target=\"_blank\" rel=\"noopener\"><strong>mobile app development company<\/strong><\/a> specializing<\/span>\u00a0in game-building services. Their experts will help you in estimating the total costs of the entire game development process.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From a random kid on the internet making big bucks by streaming games to unbeatable sales of newly-released games, it\u2019s pretty clear that the gaming industry is not just for entertainment, but a profound business opportunity.\u00a0 Nowadays, games have been remodeled into an industry worth billions from merely a hobby.\u00a0 If we talk about the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_wp_applaud_exclude":false,"footnotes":""},"categories":[539],"tags":[831,83,325,832],"class_list":["post-10512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","tag-investments-in-mobile-game-development","tag-mobile-app-development","tag-mobile-game-development","tag-why-harder-to-raise-investments-in-mobile-game-development"],"featured_image_src":{"landsacpe":["https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2024\/08\/mobile-game-3-1140x445.png",1140,445,true],"list":["https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2024\/08\/mobile-game-3-463x348.png",463,348,true],"medium":["https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2024\/08\/mobile-game-3-300x169.png",300,169,true],"full":["https:\/\/dianapps.com\/blog\/wp-content\/uploads\/2024\/08\/mobile-game-3.png",1536,864,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Harder To Raise Investments In Mobile Game Development<\/title>\n<meta name=\"description\" content=\"Raising investments for Mobile game development could seem harder initially with the introduction of new trends in the industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dianapps.com\/blog\/why-is-it-harder-to-raise-investments-in-mobile-game-development-in-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Harder To Raise Investments In Mobile Game Development\" \/>\n<meta property=\"og:description\" content=\"Raising investments for Mobile game development could seem harder initially with the introduction of new trends in the industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dianapps.com\/blog\/why-is-it-harder-to-raise-investments-in-mobile-game-development-in-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Learn About Digital Transformation &amp; 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Under his guidance, the company has achieved remarkable success, earning a reputation as a leading web and mobile app development company.","sameAs":["https:\/\/www.linkedin.com\/in\/vikash-soni-59726530\/"],"url":"https:\/\/dianapps.com\/blog\/author\/infodianapps-com\/"}]}},"_links":{"self":[{"href":"https:\/\/dianapps.com\/blog\/wp-json\/wp\/v2\/posts\/10512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dianapps.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dianapps.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dianapps.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dianapps.com\/blog\/wp-json\/wp\/v2\/comments?post=10512"}],"version-history":[{"count":4,"href":"https:\/\/dianapps.com\/blog\/wp-json\/wp\/v2\/posts\/10512\/revisions"}],"predecessor-version":[{"id":10944,"href":"https:\/\/dianapps.com\/blog\/wp-json\/wp\/v2\/posts\/10512\/revisions\/10944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dianapps.com\/blog\/wp-json\/wp\/v2\/media\/10513"}],"wp:attachment":[{"href":"https:\/\/dianapps.com\/blog\/wp-json\/wp\/v2\/media?parent=10512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dianapps.com\/blog\/wp-json\/wp\/v2\/categories?post=10512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dianapps.com\/blog\/wp-json\/wp\/v2\/tags?post=10512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}