How AI is quietly transforming modern business models

For years, businesses believed that growth came from adding more features, hiring more people, and increasing output. But as AI continues to evolve, it’s changing the rules in ways many never expected. And for Ludgi Windrich, CEO of Glagia, this shift hasn’t just reshaped a product. It has reshaped the entire purpose of the company.

Ludgi explains that Glagia began as a human-profile builder, a tool meant to help people present what they’ve done. But as AI became more capable, something surprising happened:

It started helping people express who they are.

“AI gives users language for their humanity,” Ludgi shares. “It helps them articulate strengths and experiences they’ve carried for years but struggle to put into words.”

From Self-Expression to Self-Awareness

One of the clearest examples of this transformation is Glagia’s What Made Me Stronger feature. Users share meaningful or difficult moments, and AI identifies the inner strengths that those experiences built resilience, empathy, leadership, curiosity, and patience.

Ludgi Windrich, CEO, Glagia

This shift changed how users interacted with the product. They weren’t just filling out profiles; they were discovering themselves. According to Ludgi, this wasn’t something the team initially planned, but it quickly became one of Glagia’s most impactful uses of AI.

The Hidden Business Model Shift

While this human impact was powerful, another transformation was happening quietly on the business side.

As Glagia explored deeper AI capabilities, it unlocked a completely new product layer: conversational human search.

Instead of typing keywords, users could describe an entire person in natural language:

• Someone curious, empathetic, and great at problem-solving
• A creative thinker who enjoys science and design
• A calm personality with strong leadership traits

AI could then surface the closest matches.

Ludgi calls this their “dream search”, a premium experience that has opened an entirely new revenue path. She notes that this feature wouldn’t exist without AI’s ability to interpret both personality and human nuance.

“AI helped us uncover a business model we didn’t even know was possible,” she adds. “It gave us a way to connect people based on who they are, not just what they list.”

Where AI Creates Real Value

The transformation at Glagia demonstrates something important: AI’s greatest contribution isn’t only efficiency. It’s understanding.

It helps individuals understand themselves more clearly, and it helps businesses discover value in places they hadn’t looked before. For Glagia, this meant shifting from simple profiles to deeper human insights and from standard search to an AI-powered matching engine.

Final Thoughts

Ludgi Windrich’s experience shows that AI isn’t just evolving business models.

It’s helping businesses evolve into something more human.

By giving people the words to express themselves and creating new layers of value behind the scenes, AI is quietly rewriting what modern growth looks like.