Cost of Developing a Fantasy Sports App Like Sportsbet in Australia
In recent years, the fantasy sports market in Australia has witnessed remarkable growth, revolutionizing how sports enthusiasts engage with their favorite games. With over 4 million Australians actively participating in fantasy sports and sports betting, the industry is rapidly expanding, offering users an exciting and immersive experience. The rise of real-time betting opportunities has further fueled this growth, making fantasy sports apps more interactive and engaging.
Technological advancements play a crucial role in shaping the fantasy sports landscape in Australia. These innovations not only enhance user engagement but also drive market expansion, making sports betting a lucrative business opportunity. Leading platforms like Sportsbet dominate the Australian market, attracting millions of users by providing dynamic and user-friendly experiences beyond traditional betting.
Given the industry’s profitability, many entrepreneurs are keen to enter this competitive space. With the Australian sports betting market expected to exceed $10 billion in annual revenue, new opportunities continue to emerge for investors and businesses. To succeed, it is essential to partner with a top-tier sports app development company in Australia that can deliver an intuitive and scalable platform like Sportsbet.
If you are planning to develop a similar fantasy sports app, understanding the investment requirements is crucial. The cost of developing a sports betting app in Australia typically ranges from $40,000 to $300,000, depending on various factors like app complexity, performance, and more.
In this blog, we will explore the key cost factors involved in developing a fantasy sports app like Sportsbet and essential insights for investors looking to enter the Australian market.
What is a sports betting app?
Sports betting apps are a dedicated platform for sports enthusiasts. These apps allow users to bet on sports events and generate money through them. In simple words, you can consider it as a platform that transforms interest into money.
Among the various betting platforms available, Sportsbet—an Australia-based app—has gained significant popularity due to its advanced functionalities and user-friendly features. Users can earn money from these kinds of applications by betting on game events such as baseball, football, soccer, tennis, and more.
Users can easily access these platforms with smartphones and tablets at their convenience. However, these platforms are not only restricted to betting but they also provide different engaging features for users such as live tournaments or events on the app.
What is Sportsbet?
Sportsbet is an Australian-based sports betting app, or in other words, it can be referred to as a gambling platform. It is termed as a leading betting platform with amazing revenue statistics.
Based on statistics, the market size of Sportsbet apps is expected to reach $167.50 billion. According to AWS, the Sportsbet app can support 35,000 bets simultaneously. Furthermore, it is capable of supporting 300 million users annually.
Sportsbet has enhanced the app performance by 30% and it has also enhanced the feature development by 60%.
This platform has completely transformed the betting experience for users. User-friendly experience and easy-to-navigate features enhance the popularity of the mobile apps.
Types of Sports Betting Apps Like Sportsbet
There are various types of sports betting apps, each designed to enhance the experience of the betting software. In this section, you will come across some of the most popular sports betting apps:
Traditional Sports Betting Apps
Traditional betting apps allow users to bet on popular sports such as soccer, basketball, football, and baseball. This app is not only limited to a particular type of betting, but it allows placing various bets such as total scores, game winners, or point spreads.
This app ensures integration features such as betting lines, pre-match odds, and a simple interface that allows users to place bets on upcoming games and events. It is considered one of the best types for real-time updates, and streamlined betting experiences.
Daily Fantasy Sports (DFS) Betting Apps
Daily fantasy sports apps can be considered a combination of two major elements, such as fantasy sports and betting apps. This app allows users to create a fantasy team based on real players, and you can even bet on how well your team performs.
This app also allows users to join leagues and contests in fantasy game apps to win money based on their team’s results. FanDuel is one of the prominent options for fantasy applications making huge revenue.
Betting Exchange Apps
Betting exchange platforms allow users to bet against each other instead of betting against a bookmaker. With this platform, you can accept your own bet and offer bets to others, or accept bets from fellow users.
It can be simply referred to as a user vs user platform that offers better bets and enhances players’ excitement.
Prop Betting Apps
Prop betting apps are dedicated to placing bets on specific events such as individual performance, unique occurrence, or player statistics. This is considered the best option for people who like creative betting options rather than common game outcomes.
Betting Aggregator Sports Betting Apps
Betting aggregator apps are dedicated to collecting bets from multiple bookmakers at a single place, so you can compare and find the best value. This process increases the chances of winning for people.
Live Sports Betting Apps
These apps allow users to place bets during the live matches. These apps provide information such as live updates of scores, and more, increasing the chances of placing more bets based on how the game is going.
Esports Betting Apps
These apps provide access to esports tournaments such as Data 2, Counter-Strike, and League of Legends. Live match streamlining game stats are also provided to enhance the experience of the users.
Recommended Read: Best Sports Betting Apps to Know in 2025
How Much Does it Cost to Develop a Sports Betting App like Sportsbet?
The cost of developing a sports betting app like Sportsbet can vary significantly depending on several factors such as the complexity of the app, features, design, platform, location of the development team, and regulatory requirements. On average, a basic sports betting app can cost anywhere from $50,000 to $500,000 or more. This wide range is due to the different needs and requirements of businesses that offer sports betting services, and the customizations they seek for their users. More advanced features, like live betting, payment integrations, geolocation tracking, and AI, can increase the cost substantially.
Cost Estimation Based on Different App Development Stages
The cost of developing a sports betting app in Australia depends on various stages of development. Here’s a breakdown of the estimated costs based on each stage:
Planning & Research
This is one of the most crucial stages that involves competitor analysis, defining app goals, and conducting market research. On average this step costs you around $5,000 – $15,000.
UI/UX Design
If you want to create a visually appealing website, it will cost you around $10,000 – $30,000.
App Development
Front-end and back-end application development costs are around $30,000 – $200,000+. The cost of this process includes building a database, API integrations, and core functionalities. Accurate development cost is also dependent on the platform choice between iOS, Android, or cross-platform applications.
Third-Party Integrations
Furthermore, integration of third-party features such as geolocation tracking, real-time data updates, and payment gateways costs between $10,000 – $50,000.
Testing & QA
The cost of testing an application is between $10,000 – $25,000 it involves app security, compliance, and functionality with Australian Gambling laws.
Deployment & Maintenance
The maintenance charges of an app are around $5,000 – $20,000 annually. Moreover, the exact cost depends on ongoing updates, server maintenance, and bug fixes.
The total cost varies based on app complexity, required features, and development team location. Businesses should plan strategically to optimize investment while ensuring a seamless user experience.
Factors Affecting the Cost of Developing a Sports Betting App
App Features and Functionalities
The more features your sports betting app includes, the higher the cost will be. Basic apps with simple betting features will be cheaper to develop than complex apps that offer live streaming, multiple sports options, payment gateways, and detailed analytics. Some common features of a sports betting app include:
- User registration and authentication: Ensuring that users can securely sign up and log in.
- Betting options: Allowing users to bet on different sports, odds, and outcomes.
- Live betting and streaming: Enabling users to place bets on live events.
- Payment integration: Providing users with payment methods like credit cards, e-wallets, and cryptocurrencies.
- Push notifications: Keeping users informed about game results, promotions, and updates.
- In-app chat or support system: For users to contact customer service directly.
The inclusion of advanced features like geolocation services, live statistics, and AI-driven recommendations can significantly raise the development cost.
Design and User Experience
User-centric design of the sports betting app plays a critical role in enhancing user retention rates. A clean, intuitive, and easy-to-navigate interface is essential for any betting platform. Complex designs, with animations, interactive elements, and responsive layouts across multiple devices (iOS, Android, and web), will increase the development cost. Custom UI/UX design for seamless interaction adds to the overall expense.
Platform Selection (iOS, Android, or Both)
The choice between developing for iOS, Android, or both platforms can impact the project’s cost. Developing for a single platform typically reduces costs, whereas building for both iOS and Android requires additional development time and resources. Opting for cross-platform development (using frameworks like React Native or Flutter) can help reduce costs, but it may limit the app’s performance and features compared to native development.
Backend Development and Server Costs
The backend infrastructure of a sports betting app is critical to handling data like user information, live odds, payments, and betting activity. A secure and reliable backend is essential for the app’s performance. Developing and maintaining a strong backend can be costly and may include server costs, database management, and security protocols. Additionally, ensuring high uptime and the ability to handle millions of simultaneous users can drive up the cost of hosting and server architecture.
Security and Compliance
Sports betting apps are highly regulated and must comply with local and international gambling laws. Ensuring that the app meets these legal requirements can require significant resources. Additionally, implementing strong security protocols to protect sensitive data, such as payment details and user information, will require robust encryption, two-factor authentication, and other security measures. Compliance with regulatory standards can also increase the cost, especially if the app needs to be tailored to different jurisdictions.
Location of Development Team
The geographical location of your development team can influence the overall cost. Developers in countries like the United States, Western Europe, or Australia typically charge higher rates compared to teams in regions like Eastern Europe, India, or Southeast Asia. However, it’s important to balance cost with the quality of work, as the expertise and experience of the developers can impact the final product.
Maintenance and Updates
Once the app is launched, ongoing maintenance is necessary to ensure smooth operation. This includes bug fixes, updates, and improvements to adapt to evolving market needs and user preferences. Maintenance costs can range from 10% to 20% of the initial development cost annually, depending on the level of support needed.
Developing a sports betting app like Sportsbet involves various factors that influence the overall cost. Depending on your desired features, design complexity, and platform choice, costs can range from tens of thousands to several hundred thousand dollars.
Recommended Read: Exploring Fantasy Sports Trends and Challenges in 2025
Final Words
Developing a sports betting app like Sportsbet is a significant investment, but it’s important to view it as a long-term venture. The cost varies depending on the features, design, platform, and development team you choose. While the initial price might seem high, a well-built app can bring substantial returns if it offers a smooth user experience, strong security, and keeps up with industry trends.
It’s crucial to find a balance between cost and quality. Cutting corners may save money initially, but a poorly designed app can quickly drive users away. Investing in skilled developers and high-quality features is essential for building a reliable, user-friendly app that people will trust and continue using.
The journey doesn’t end after the launch. Sports betting is a dynamic industry with evolving regulations and user expectations. Ongoing updates and security patches are necessary to keep your app competitive and safe. These costs should be factored into your long-term plan to ensure your app remains relevant.
In the end, creating a successful sports betting app requires careful planning, a solid feature set, and a focus on user experience. With the right strategy and investment, you also need to get help from a mobile app development company to stand out in a crowded market and achieve lasting success.
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